NYC Image Consultant Academy

Come to the Image Insider Scoop for all-things image. We provide insights and perspectives intended to expand your points of view on in image consulting, fashion styling, business etiquette or communication. To expand our reach, all Scoop articles are published in English, Chinese, and Spanish.

We are here at your disposal – so please don’t hesitate to pose questions or to participate in discussion. You can find more information about the NYC Image Consultant Academy at www.nycimageconsultantacademy.com.

Note: A special offer is available for image consulting training classes to those who register at least three weeks before the training program begins.

Shanna Wu Pecoraro, AICI CIP

Principal Trainer & Executive Director

NYC Image Consultant Academy

The Do’s and Don’ts of Public Transport

As city dwellers, most of us find ourselves frequently sitting or standing on a crowded bus, subway, or in a busy transit station en route to or from somewhere. In these situations, our team tends to take an extra moment and engage in one of our favorite pastimes: people watching. This can be as entertaining as any film, TV show or podcast can deliver – but transit etiquette (and lack thereof) also reminds us the importance of maintaining ourselves in public spaces.

 

 

Here are a few tips you’ll want to consider for your next train or subway ride!

 

Listen to the conductor. Tips provided over loudspeakers are made to alert you to schedule and route changes, as well as urgent alerts. Pay attention, and lower your voice when the conductor’s voice comes on, so that others around you can hear as well.

 

Hold onto your trash until you can throw it away. No one likes a litterbug, and plus, holding your items until you can recycle / dispose of them properly saves transit staff from cleanup efforts (which cost everyone in the long run).

 

Stand back from the edge of the platform. Don’t risk your personal safety by being an inch too close to a train barreling toward you. Stand at least one foot back from the edge.

 

Board and de-board the train efficiently. When your train arrives, the correct procedure is to stand aside and queue at either door to allow exiting passengers off first, therein creating much-needed space. Doing the opposite delays everyone – including subsequent train arrivals.

 

Have your ticket/tokens ready before you enter the ticketed area. Don’t wait until you’re halfway through the turnstile to dig out your ticket. This slows you down, and everyone who might be behind you.

 

Being aware and considerate will make you a much happier rider, which you can pass on to your fellow riders.

 

What are your top tips for subway riders?  Tell us on Twitter, or tag us in your next post on Instagram!  https://bit.ly/1OROobY

The Benefits of Set A Dinner Time  

Whether you live alone, with a spouse, or have oodles of kids, pulling together an evening meal requires planning and consideration.  The first and most important thing to determine is the time at which the meal will be served. Once this time is set and regularly adhered to, many other benefits come into play.

With a set dining schedule, you’re likely to find yourself enamored with:

 

Healthy options. Kids who eat with their families regularly tend to have healthier eating patterns. They consume fewer sodas, fried foods and saturated fat, and tend to consume more fruits and vegetables, according to the American Dietetic Association.

 

Increased communication skills. When you eat as a family, your opportunities for communication are likely to improve. A “Family Dinner Experiment” conducted by Oprah Winfrey in 1993 challenged five families to eat dinner together every night for a month, for at least 30 minutes. At first, the families found it challenging but by the end of the study, they wanted to continue the practice! The biggest surprise for the parents was “how much their children treasured the dependable time with their parents at the table”.

 

Routines make you feel happier. Researchers at Syracuse University found that family routines such as eating dinner together nightly are associated with happier marriages, improved children’s health, and stronger family ties.

 

Finally, while eating with others – family, friends or colleagues – it’s important to remember the Golden Rule: Do Unto Others as You Would Have Done Unto You. At dinner, avoid excessive gossip and sharing of secrets. Put your mobile phones away for the entirety of dinner. Try not to make fun of people, and avoid making up stories. When you set an example and focus on what you want to see in the world (instead of complaining about what you don’t see), you’ll find it easier to actualize the vision you are seeking.

 

And that can all start with your dinner, at a set dinnertime!

 

What time do you eat dinner?  Tell us, and find more of our etiquette tips as well as our fashion and styling insights by following us on Instagram:  https://bit.ly/1OROobY

Inspiration for Fall 2018

In the age of fast fashion, looks can go from a sketch to runway to retail in an unbelievably short stretch of time.  Some designers thrive on making customers wait for new looks’ availability during these stretches of time, while others provide faster access to looks online and in-stores. Changes in the tried-and-true fashion formulas are more than apparent this Fall season.

 

A source of inspiration for many is Jason Wu, the go-to stylist for Michelle Obama, who is known for going outside the realms of what’s expected in the fashion and retail industries. In 2016, he moved beyond the runway to debut Grey Jason Wu, which is an alternative for women who desire a more casual (and less expensive) look than his evening collections. Wu also has a mission-driven edge to his brand; he recently designed a doll after Amanda Lepore, the former NYC club kid and singer, author, and champion of programs that benefit AIDS charities.

 

While Wu tends to be known for embracing a look of layered textures (practically year-round), he has jumped into new markets, including the creation of a collection for plus-sized retailer ELOQUII this Fall.

 

 

Wu’s Fall 2018 Ready-to-Wear collection  has shapes and proportions that won’t flatter the bodies of most, but the colors and mix of textures continue to stand out.

 

We look forward to watching how the collection plays out this season, and seeing what Wu and his team come up with for 2019.

 

What are you most inspired about this Fall?  Tell us on Twitter, or tag us in your inspired post on Instagram!

Finding Your Productivity Flow

Whether you are an independent image consultant or a corporate executive, you likely relate to one of the biggest challenges facing leaders today: your productivity. There is simply too much that distracts from what you think you should be doing: there’s content to read/watch, meetings to attend, scheduling of those meetings, client work, and more. If the “executive overwhelm” is starting to take its toll on your ability to find professional balance, you should consider these 4 steps, which have worked well for our team members and many of our clients these past few years.

 

Determine Your Top 3 Goals in Business: Your goals should be concrete, measurable milestones. For example, you might seek to increase revenues by 15% by this time next year. Or, you might look to find a new job within a certain period of time. Once you’ve determined your goals, write them out. Place these “Top 3 Goals” on your work desk or in a planning device you visit often, as a strong way to ensure that each task you spend time on or each meeting you attend is one that maps back to one of these 3 goals.

 

Work smart: Stop multitasking! For most people, multitasking is like trying to run all over the place at the same time. Instead, work in 60-90 minute blocks of uninterrupted time followed by a 10-15 minute break. Close your email and alerts during critical focus periods. Use time in transit and travel to catch up on messages/news that doesn’t require as much mental bandwidth, so that when you are at your desk, you have the energy and focus to dive into the bigger tasks.

 

Measure Your Execution: “How am I doing?” is a critically important thing to ask yourself, and being able to answer this depends entirely on how measurable the goals are that you set. As time marches on, be sure to check in with yourself regularly to see how your goals are lining up, so you can adjust your schedule and strategy to ensure optimal success.

 

Always Remember the Value of Your Time: A final consideration to keep in mind is the value of your time.  If your standard rate is, say, $350 an hour and you end up wasting one hour in a meeting that wasn’t productive, you’ll start to recognize that you just lost $350.  Thinking about your time from this perspective each day allows you to focus on what’s really important to reach your goals.

 

You can see more of our productivity tips, as well as our fashion and styling insights, by following us on LinkedIn

#leadership, #productivity, #shanna-pecoraro

Verbal and Non-verbal Best Practices

It’s been said over and over that what matters isn’t what you say so much as how you say it.  And perhaps more importantly, it’s understood that not only how you say something, but the total package of non-verbal cues that accompany your message, is the thing that sells an idea through (or kills it!).

In business, our reputations matter greatly. Being able to project a confident, intelligent and resourceful attitude in and out of the office can contribute greatly to one’s ability to sell concepts, products and services internally and externally. A huge part of such confidence comes from being able to quickly interpret verbal communication as well as non-verbal communication like body language, facial expression, and movement.

 

If you’ve mastered the art of reading verbal and non-verbal communication, consider taking your skills to the next level. Being confident in the art of verbal and non-verbal communications is an increasingly important skill, and strong teachers of the skill are needed in tech-friendly cities all over the world.  We offer such a course, as part of our “Become a Corporate Trainer: A Training for Trainers Who Care About Soft Skills”, taking place in Taipei, Taiwan, September 12 – 16, 2018.  The course covers not only verbal and non-verbal best practices, but also covers international business etiquette and ways to build a brand that has impact. This new course is part of the International Soft Skills Testing Accreditation, or ISSTA, which provides a universal standard of professional soft skills in all industries.

 

You can learn more about the course here: www.nyciet.com

 

Some folks excel at reading verbal signals; others are stronger at the non-verbal. Helping clients determine where their strengths lie and where they need to improve will help them in everything they do in life!

 

So, tell us, what do you think is the most important non-verbal trait to observe at an industry conference? We’d love to know your thoughts!

 

Share with us on LinkedIn!

 

Teach Others How to Dine Like a Lady?

At some point, we’ve all been there. Sitting at a business luncheon, someone places their arms on the table, rattles all the plates and silverware and makes a loud spectacle of eating their meal. Viewing such a scene in the film “Pretty Woman” would be hysterical.. but in real life, sitting at such a table – where you’re trying to focus on business and relationship building – is less than ideal.

 

We all learn how to do things differently.  Our parents, mentors, and teachers show us how to eat, talk, drive a car, and be present in the world. In this age of hyper-competitive business, norms have been developed to allow participants to socialize while working at the same time. Workers, younger and older, crave proper training for different situations so that they stand out for the right reasons, and not the wrong ones!

If you’ve mastered the art of formal dining, consider taking your skills to the next level. Being confident in the art of formal business dining is an increasingly important skill, and well-equipped teachers are needed in tech-friendly cities all over the world.  We offer such a course, as part of our “Become a Corporate Trainer: A Training for Trainers Who Care About Soft Skills”, taking place in Taipei, Taiwan, September 12 – 16, 2018.  The course covers not only formal business dining, but it also covers international business etiquette and ways to build a brand that has impact. This new course is part of the International Soft Skills Testing Accreditation, or ISSTA, which provides a universal standard of professional soft skills in all industries.

 

You can learn more about the course here: www.nyciet.com

 

Next time you’re at a formal business function, take a look around.  Who could use a little help from someone like you?

 

And let us know: what’s been the most horrifying business lunch you’ve attended?

Share with us on Facebook!

 

 

Your Digital Presentation

As image consultants, we are in the business of making people look their very best. In keeping with that expectation, it is important to take care of your own appearance and presentation. Nowhere has this been more relevant than in the social and digital sphere.

 

Just as you would utilize a client’s natural gifts to enhance his or her style, you should attempt to be consistent in your looks on a daily basis. Here are 3 important areas to consider for the social and digital sphere:

 

#1. PROOFREAD!

When posting on FB, Twitter, Instagram or another social channel, be as polished as you can with spelling, grammar, and syntax. While everyone understands an occasional autocorrect error, messages with the wrong word in them make you look careless – and autocorrect often replaces the word you wanted to say with a completely different word! So, taking an extra 3-4 seconds to read ALOUD your posts beforehand will help you catch mistakes.

 

#2. APPROACHABLE PROFILE PHOTOS

When selecting your primary profile photo (and any others that are frequently viewed), it’s important they be as polished as possible and have been taken within the last 5 years. Avoid goofy photos, or photos with more than one person in them. Make sure your face is well lit, and that you appear approachable. A smile is not an absolute requirement, but looking smug won’t help you personally or professionally (and in this business, personal networks matter a lot!).  If you’re unsure, send your primary photos to 3 friends and ask for their candid opinions before changing your profile photo.

 

#3. TOPICS TO AVOID

It’s not uncommon to feel compelled to comment on hot-button news topics. The past few years have shown much of the world to be divided on topics, and when you add in elements of religion, politics, or sex, you risk alienating potential references and even friendships.  If you must get political, I suggest picking a single issue that’s important to you and focus 1 or fewer posts per week on the topic, written in an educated tone. You may also choose to keep one account (say Facebook) for personal posts, and another (LinkedIn) for business or public posts.

 

Does your company have a social media posting policy? We look forward to your thoughts or suggestions on this matter!