What makes us want to do better? For companies, it’s often the need for efficiency, bigger profits, or if nothing else, a need to make things easy and effortless. Creators in the worlds of fashion design have tremendous examples to find inspiration in. We’ll keep the spirit from the following examples in mind as we move into 2015.
Christian Dior stirred a good deal of controversy across Europe and the Americas in the late 1940’s with the introduction of the Bar Suit in Paris. The pleated skirt and curved edges of the paired morning coat created what eventually became known as The New Look revolution, keeping women across the world baited in anticipation for similar looks becoming available from their local retailer. The spirit of the New Look revolution continues to inspire the creative team at Dior on an ongoing basis.
ASICS, the beloved shoe for runners, has remained dedicated to causes centered on teamwork, exercise, and the environment since the company’s founder formed the company in the challenging culture of postwar Japan. This dedication has likely aided the company in building lifelong relationships with runners and sports enthusiasts, while simultaneously helping philanthropic organizations.
And CITIZEN, the watchmaker, has been consistently acclaimed for its devotion to function and style matched with innovation. This became especially apparent in the mid-1990’s after CITIZEN developed the Eco-Drive technology – an invention that enabled electrical power to be converted from light sources, eliminating the need for most watches to ever have their batteries replaced. The brand’s recent ad campaign, called Better Starts Now (complete with a historical video) captures this mentality beautifully.
These are but a few examples of innovative brands we admire, and will look to as we look to the future of image consulting and the needs of the dreamers, creators, wives and husbands, children, and professionals our collective industry serves. Watch for more in January, with a regular look at innovation in our own industry and beyond.
Shanna Wu Pecoraro
For more information please visit www.nycimageconsultantacademy.com