Personal Image For Young Professionals

What makes a person emulate the style of another person? Why is it that the person dressed in a tailored suit and tie is upgraded to first class, over the one in jeans and a t-shirt? What makes a person enter a room and command attention without uttering a word, while his colleague goes unnoticed? The answer to these questions, and many other, lie in the power of personal image.

A person’s image is tied to the perception others have on him/her. Therefore, the way one dresses is crucial in a quest to achieve success. In this occasion, the spotlight will be for young professional college students. As young professionals, these college students already start attracting attention in a business world where the millennials are the ones in charge right now. However, as the upcoming generation to take over control, college students are to work for their success, and because of the importance of personal image in achieving this, it is important to discuss some of the ways in which to get around dressing.

One of the most important ways to assess how to dress in different environments is very simple: Ask. In new settings, such as a new office job, the best way to get around the question of “what to wear?” is to simply ask the company what dress codes are in place. The question can even have a positive influence on the superior’s perspective on you, as you show interest and planning in your new job. Besides asking, it is always good to look around and see what people in the environment you’re new at are wearing. However, there is an “ultimate rule” that should be followed in every situation you may encounter: You can never be overdressed for an occasion.

As mentioned, one can never be overdressed for an occasion, or at least that is the mindset that everyone should follow in a professional setting. This leads us to another great rule to follow: Dress to impress. It is important to be able to convey a strong first impression, and the only way we can achieve this is by LOOKING good. The value and purpose of personal image is not to be underestimated. Therefore, in deciding what to wear, it is always important to think about the question: “What do I want others to think of me when they see me?”

On a more generalized note, there are some other rules that can, and should, be followed outside of a professional context. As college students, it is important to drop the “Highschooler appearance”. The “Logo Mania” that takes place in many wardrobes is something to be avoided by a young professional. Remember, you want to express who you ARE or aim TO BE, therefore you don’t want to be walking around showing others what brands you’re wearing. Besides this, it is also important to remember that hair is a part of your personal image. Although it is not a piece of clothing, it still affects the way others see you, and it is therefore a factor to take into consideration.

Overall, the whole purpose of dressing “correctly” as a young professional college student is not to follow a certain pattern on what is acceptable to wear, but rather to dress for success. The purpose of dressing appropriately for different occasions is to adapt the perceptions of others to what we want them to perceive. Just as by acting a certain way you make others link that behavior to their sense of who you are, dressing a certain way will also affect this perception.

How has your personal image affected your life? Tell us on Twitter @nycimageacademy.


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La importancia del lenguaje corporal en la vida profesional

Muchas personas no reconocen el impacto que la postura, las expresiones faciales y otros movimientos del cuerpo tienen en la impresión que se da a otro individuo. Sin embargo, estos son detalles a los cuales todos prestamos atención, aunque no siempre nos demos cuenta, y es por eso que el lenguaje corporal es algo que todo profesional ha de mejorar. Al igual que saber cómo conversar con otros, el uso apropiado del lenguaje corporal puede ayudar a un individuo a alcanzar el éxito, sin importar la industria en la cual el profesional desempeña su carrera. La razón por la cual se le da esta importancia al lenguaje corporal es la habilidad que tiene de comunicar cualidades positivas a quienes observan, tales como confianza consigo mismo, firmeza, interés por el otro, interés en colaborar con otros, inteligencia y empatía. Todas estas son cualidades que ayudan a asegurar que los demás logren ver la imagen personal de nosotros que deseamos.

La confianza consigo mismo es crucial en el mundo de los negocios. Los líderes de cualquier industria deben mostrar esta característica para poder dar una imagen de autoridad, de seguridad. Por esta razón, todo profesional que desea alcanzar rangos más altos en su carrera debe de trabajar en como manifestar una seguridad consigo misma a través de su lenguaje corporal. Así mismo, de la mano con la confianza propia, la firmeza es una característica que todo líder manifiesta. En un mundo donde se quiere alcanzar una posición de autoridad y liderazgo, es importante la firmeza, ya que en decisiones importantes no hay espacio para las dudas.

Por otra parte, el lenguaje corporal puede ayudar a mostrar un interés por los demás que no se puede manifestar de forma verbal. Cualquier prospecto, ya sea un empleado, un colega, un patrón o un cliente, el individuo siempre va a querer trabajar con alguien que muestra interés por los temas que discute. Mostrarse interesado en una conversación, lectura o presentación indica que usted, como un profesional, utilizara el mismo nivel de compromiso en sus futuras relaciones laborales. Sin embargo, tan importante como es la firmeza en las relaciones de trabajo, es importante no olvidar que la colaboración con otros no se debe subestimar. La habilidad de identificar e incorporar otras ideas en trabajos propios ayuda a incrementar la efectividad de cualquier estrategia, y es por eso importante comunicar esta habilidad a través del lenguaje corporal.

La inteligencia de un individuo también se puede evaluar de forma extensiva a través del lenguaje corporal. El éxito en cualquier industria exige un cierto nivel de conocimiento en varias áreas, tanto de la vida personal como en la vida profesional. Un lenguaje corporal que expresa vigilancia y comprensión indica un alto coeficiente intelectual, haciendo que quienes observan evalúen a alguien que está listo para responsabilidades más grandes. Sin embargo, la inteligencia juzgada por el coeficiente intelectual es no la única inteligencia que se aplica en la vida real. En el mundo de los negocios, la inteligencia emocional es también importante. Aquellos profesionales que logran descifrar las necesidades emocionales propias y de los demás son quienes tienen más posibilidades de avanzar en sus respectivas carreras. Por estas, y muchas otras razones, es importante trabajar en nuestro lenguaje corporal, ya que tiene una gran influencia no solo en la escena profesional, sino en la vida personal también.


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Body Language

Not many people acknowledge how posture, facial expressions, and other physical movements can impact their impressions on other, however, others DO pay attention to these subtle details. As a result of this, it is in every professional’s interest to improve their body language skills. Similar to knowing how to make conversation, the proper use of body language can help an individual reach success, regardless of the industry the individual’s a part of. The reason why body language has such a big impact on others is because it helps the individual deliver positive qualities about himself/herself to others, such as confidence, assertiveness, interest, openness to collaboration, intelligence, and empathy.

Confidence is crucial in business affairs. Business leaders throughout history have been known to project confidence, or a sense of being secure with their abilities or accomplishments. Therefore, if you wish to advance, employ body language to communicate confidence – even when you may not feel it. Assertiveness is intertwined to confidence. Managing high-level duties and personnel requires the ability to advance your own will – or the will of the company – in spite of resistance. Physically positioning yourself as someone not easily swayed by others shows the ability to influence and lead others.

Body language can also show something that may not be too easy to assert verbally: interest. Potential employers, colleagues, partners, and clients want to work with people who find the topics they discuss compelling. Showing an active interest in a conversation, lecture, or presentation indicates that you as a professional will use the same level of engagement in a future business relationship. Interest also leads to openness to collaboration. Although assertiveness is key in leaders, so is the ability to cooperate with others to achieve common goals. Being able to identify and incorporate ideas from one or more outside parties helps you benefit from the diverse expertise of multiple sources, ultimately strengthening your strategies.

Intelligence can also be asserted heavily through body language. Succeeding in any industry requires a wide variety of knowledge, from education to life and professional experiences. Body language methods that communicate alertness and comprehension indicate a high I.Q. and show others you are mentally “cut out” for greater responsibility. However, when discussing intelligence, it is importance to note that the typical idea of intelligence = I.Q. is not one that should be followed strictly. Not only is I.Q. important to business intelligence; so is the E.Q., or emotional intelligence quotient. Professionals who decipher and respond to the emotional needs of themselves, customers, and colleagues stand the best chance of advancing in their fields. These are all things to keep in mind when assessing the importance of working on body language skills. Proper image consulting will make sure to incorporate body language skills in their assessment of their clients.

How is your body language? Tell us on Twitter @nycimageacademy.


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First Impressions

First impressions are a reality: They influence the perception people have on others. In business, books ARE judged by their covers, and we are nothing short of literary works walking around trying to be noticed by passionate readers that are looking to find books that fit their interests. As a result of this, one needs to make sure to work on a cover, one that shows the story to be told; one that attracts and stands out. In this article we will discuss the importance of dressing for success, why it is important, and how to make sure we are able to do it.

It is not necessary to go over many studies in order to prove the importance of dressing for success, but it is a nice addition, in order to assess the better the reasons why it is relevant. According to a survey of business leaders published by the Center of Professional Excellence at York College of Pennsylvania, two-thirds of the employers said that when it comes to getting ahead, image makes a major impact. In addition, a 2012 study published in the Journal of Experimental Social Psychology, subjects who donned doctors’ lab coats scored higher on attention-related tasks than did those who did not. There are evident psychological phenomena that factor into the importance of dressing for success, and knowing how to harness them can help us prepare a better personal image. Jennifer Baumgartner, Psy.D, a clinical psychologist, author of You Are What You Wear, said: “We tend to directly correlate financial success with the characteristics that help achieve prosperity, such as discipline, hard work, and intelligence. Due to these subconscious associations, we may give the person we believe to be successful a higher salary or more opportunities.” There is an implicit correlation between our commitment to our personal image and our commitment to our jobs, or this is at least how employers see it.

An emphasis on a competitive market can be found in every business related article one can find. However, this is not one of those situations that can be overlooked. Modern marketing strategies revolve around ideas that make the individual stand out. Disruptiveness is a way to do this, and by putting aside its negative connotation, it is actually a very neat strategy in our quest to be differentiated from others. Many people want to be the “regular guys” at their jobs, but dressing more extravagantly might help you stand out in more ways than just your clothing. It might even attract attention from your superiors, as someone who steps aside from its coworkers.

Head-to-toe designer pieces, timeless suit, sloppy genius, trendy, young and casual, or rainbow bright, the style you can take on is filled with countless possibilities, and it is up to you to decide what image you want to convey to others, and which one supports your approach to work. As an example, a man working at Wall Street who wears bold suits and colorful ties, will give off, from his image alone, that he is one to take risk. On the other hand, if you’re a financial planner, and you dress with the “sloppy genius” style, you might convey the message that you will be sloppy with your employer’s money. Hence, why it is important to evaluate the possibilities that fit the market we will jump into before deciding what kind of dresser we will be. Do not underestimate the importance of dressing for success, because to others, you are your personal image, and first impressions are greatly impacted by your clothing alone.

Are you quick to make first impressions? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

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The activities that take place in business affairs are not restricted to conference rooms and office meetings. Sometimes business meetings can extend to dining invitations, which may seem just as hanging around with a friend.  In a market that focuses more and more on fitting the globalization trend, it is important to connect business and culture. In order to focus on business, we will focus on dining etiquette around the world, in order to keep working on the idea of impressions, and how we want to approach other people in order to give the personal image we want to give away.

In order to work on giving off a better impression to business partners, it is important to acknowledge the difference in cultures, and the way they asses manners differently. This does not only show “proper behavior”, but it also gives us a sense of being around a cultured person, which is always a plus in a world where modern values focus on the acceptance of global ideals. We will therefore assess some the differences in some common countries, to give a general idea of what to expect, and what to prepare for while on business trips.

In Ethiopia, individual plates are considered wasteful. Food is always shared from a single plate without the use of cutlery, just hands. When given some thought, this is just a representation of cultural morals and values, since Ethiopian society focuses more on collectivism than American society does. As great as it would be to have more general rules on the continent of Africa itself, Africa is so huge, so diverse, so complicated, and so rich that it is difficult to say much about a shared dining etiquette across the continent. Nonetheless, some general ideas can be found, for example, in many countries, you will find no utensils of any kind and will be expected to eat with your hands. Remember, in Muslim countries, not to eat with your left hand. Watch your hosts in other countries for similar taboos and follow their lead.

Business lunches are common throughout Latin America, and usually long, from 1:00 or 2:00 p.m. until 3:00 or 4:00 p.m.Dinner is a purely social event, and can occur very late; it’s not unusual to sit down to dinner at 10:00 or 11:00 p.m.throughout Latin America. In general, you should keep your hands above the table at all times when eating, and pass food and drink with your right hand. It is a good thing to finish all of your food off to show appreciation for your meal. On the other hand, finishing everything on your plate is a no-no in many Asian countries, as it suggests that your hosts didn’t feed you enough. “They’ll keep refilling it, and if they run out, they’ll be upset that they didn’t have enough food for you,” Napier-Fitzpatrick, founder and director of The Etiquette School of New York and author of The Art of the Meal: Simple Etiquette for Simply Everyone, says. Leaving a small amount on your plate symbolizes that you’ve had your fill and acknowledges your host’s generosity. And don’t refill your own glass, even if you’re thirsty. Fill someone else’s cup and wait for her to reciprocate.

Diners in Europe never rest their hands in their laps; rather, they place their wrists on the table. Keep in mind that European meals tend to last much longer than those in America. In Greek households, guests are often offered second and third helpings insistently. Go ahead and take more — it’s a compliment to your host. Accepting second and third helpings should be a good rule of thumb for most European countries. Everywhere in Asia you will be expected to eat with chopsticks. Try to use them if you can. A few guidelines will help you cope with chopsticks: Ask for help if you need it. Your hosts will probably be flattered and pleased to help. Use chopsticks as a scoop if you cannot manage more intricate movements. (think about practicing at home for a week or two before you leave.) Use the small end of a chopstick as your eating utensil, and the large end to serve others. Rest chopsticks on your plate or a chopstick rest when not using them. Never rest them in or across a rice bowl. You may use your rice bowl as a safety net, holding it close to your mouth as you eat. These are all general guidelines on what one can expect on their visit to different countries, however, it is recommended to do some research on the specific etiquettes for specific locations.

How is your etiquette? Tell us on Twitter @nycimageacademy.


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Entrevistas de trabajo

Aplicar para cualquier trabajo es un proceso tedio y repetitivo, el cual hace que la misma pregunta se nos presente casi siempre, sin importar cuantas veces hayamos pasado por el mismo proceso: ¿Qué necesito hacer para ser contratado?”. Esta es una de esa preguntar que no tiene una respuesta directa, y todas las diferentes formas de contestarla se basan en ciertos factores comunes, como el trabajo por el cual se aplica, la persona que se encarga de contratar, las cualificaciones necesarias para el trabajo, etc. Sin embargo, hay ciertas normas a las cuales nos podemos ajustar para mostrar a los empleadores lo que ofrecemos, y porque somos los mejores para tal posición. En este artículo, nos concentraremos en las entrevistas de trabajo, las cuales son esenciales para cualquier trabajo, ya que es durante este paso que logramos tener un mayor impacto, y en el cual tenemos más control sobre la imagen que tienen los empleadores sobre nosotros.

Una pregunta típica que siempre se presenta durante las entrevistas es: “¿Por qué quiere usted trabajar para nosotros?”. Para poder responder esta pregunta de la manera propia, es importante hacer un poco de investigación antes de la entrevista. Esta investigación ha de ayudarnos a aprender el propósito de la compañía para la cual queremos trabajar, que ofrece, como trata a sus consumidores y que espera de sus trabajadores. Al tener esta información en mano, logramos tener una imagen más clara sobre el papel que debemos cumplir en la compañía, y logramos forjar una mejor respuesta a la pregunta. Más importante aún, esta información también nos ayuda a decidir si el trabajo al cual estamos aplicando es un trabajo que estamos dispuestos a tener.

Durante la entrevista, no es importante el tan solo entender lo que compañía puede hacer por nosotros, sino también lo que nosotros podemos hacer por la compañía. El mercado actual está inundado por un gran número de competidores, y esto es algo que no se puede subestimar. Para poder resaltar entre la competencia, es importante tener una buena imagen personal, ser puntual, y estar preparado. Como candidatos a cualquier trabajo, nos encargamos de vender nuestra imagen personal a quien nos contrata, y por eso es importante dedicar parte de nuestros esfuerzos en tener la vestimenta apropiada para cada ocasión, ya que la primera impresión que damos, y quizás la más importante, se basa en gran parte en nuestra vestimenta. Esto es importante para quien nos contrata, ya que una vez contratados, nuestra imagen pasa a ser parte de la imagen de la empresa. Ser puntual es también importante, ya que a raíz de esto quien nos contrata puede sacar conclusiones en cuanto a nuestra puntualidad a cualquier reunión, y al trabajo mismo.

Es necesario el reiterar la importancia de estar preparado para cualquier entrevista. Además de conocer bien la compañía para la cual queremos trabajar, se tiene que estar preparado para enseñar quienes somos a quien nos va a contratar. Al tener una carpeta con copias de nuestro curriculum vitae, letras de recomendación y una libreta para tomar apuntes, son cosas que debemos siempre llevar a cualquier entrevista. A pesar de que este es el paso que más nervios causa, es también el momento que tenemos para poder crear un mayor impacto que el que creamos en papel. Nunca se debe subestimar la entrevista para cualquier compañía, y es por eso que hay que prepararse de la mayor manera posible para ofrecer la mejor versión de nosotros mismos.


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How Hillary Clinton Can Win the Public’s Likability Vote

There are less than 18 months before the next US President is elected. Much can happen between now and then in the political sphere, but one action that will help Hillary’s campaign — regardless of politics – would be to improve her visual image.

If we were to work with the former Secretary of State Hillary Clinton on such a project, these are 10 recommendations on colors and overall look that we’d suggest for making her visually “pop”, which would increase her likability and thus increase chances for positive reaction from voters.

Hillary Clinton color palette & Style

Drop the warm colors, like yellow, orange, olive green, and brown. They don’t flatter her skin tone. Stay within the color palettes to the right.

  • This ash blue jacket (see number 2) is a great option for spring and summer, worn with a pair of dark blue or navy pants (see number 8).
  • Remember the jacket length should never end in her widest part of the hip, which will emphasize the width.
  • Number 7 is the ideal dress shape for Hillary, but she should add ¾ sleeves on the dress when worn without a short cardigan or jacket
  • Although the dress color in number 7 is a little too bright for her, she should choose a color within her color palette (See number 1) and wear it with a matching-colored jacket or coat for an executive look.
  • A-line skirts just below the knee length work well on her frame; stay preferential to those while she is running for office.
  • As a pant suit girl, try to stay away from skinny pants and tapped pants hem lines which accentuate the hips. Choose pants with no pockets or details on the backside.
  • Drop the all-black ensembles. The color makes her look older and tired. Instead of black, navy or charcoal gray will be a better choice.
  • Go with the coat in number 9 as the perfect coat for winter — it’s the perfect color, shape, and style!
  • She should keep her current hair color- it’s perfect, but should be cut shorter and have volume added with good styling.

How would you tell Hillary’s camp to upgrade her image? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro

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Job Interviews

Applying for jobs is a tedious and repetitive process, which always makes the same question pop up in our heads, regardless of how many times we have done it, “What do I need to get hired?”. This question does not have a straight answer, and all responses seem to vary based on many factors, such as what job we are applying for, what person is in charge of the hiring process, what are the qualifications for the job, etc. Nonetheless, there are some guidelines that can help us stay on track in making sure we do our best to show we are the best fit for the job we are looking to get hired for. We will focus on the interview part of the job application process, since this is where we get to have the impact, while we also get a greater variety of choices as of what to do to adapt for the different job applications we may have.

The first thing we want to cover, since it is probably the one that catches most of us off guard, is the question “Why do you want to work for us?”. In order to answer this question properly, we need to do our research beforehand. We need to know exactly what the company’s purpose is, what it does, what it expects from its workers, and how it handles its customers. By doing this research, we will be able to see how we fit into the company’s needs, and answering this question will becomes easier. It is important to do our research not only to know what to answer to the questions that involve the company itself, but also to know if that job is what we are looking for, and if we are the fit THEY are looking for.

In addition to understanding what the company does, we need to be prepared to explain what we can do for the company. In a market like the one today, the competition faced by every applicant is not one to be underestimated. In order to prepare to stand out from the vast pool of applicants, we need to make sure our image is sharp, that we are on time for our interview and any other type of appointments, and again, that we are prepared. As job applicants, we are selling our personal image to the employers, so we need to make sure our attire is appropriate, since this is the first impression we have for our job interview, and the employer wants to make sure its employees offer a clean image of the company itself. Being on time for our interview is also part of our personal image, it shows that we are punctual not only to appointments, but to the job and any meetings we might have to attend.

It is almost a necessity to reiterate the importance of being prepared to our interview. Besides doing our research of the company we are applying to, we need to also have the material to support us when we make statements about ourselves that are relevant to the job. Having extra copies of your resume, reference letters, and paper to take notes, are all important things to keep in mind when going in for an interview. Although the interview might be the most nerve-racking step in the process, it is when we get our chance to show the employer what we cannot show them in paper, so make good use of that interview time and do your best to impress, and be impressed, by your future employer.

What is your favorite interview question? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro

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Four Easy Steps to Organizing Your Closet and Simplifying Your Life

Imagine: you walk into your closet, and everything looks interesting and inviting.  You can’t wait for tomorrow to get dressed. Wait — is this a dream? Is such a feeling even possible?

Yes, with plenty of assurance, we can say that it is possible to live with a clean and organized closet on a regular basis.

Follow the steps below (as a checklist) to make your closet as inviting as you can imagine. The results of an organized closet will make your life simpler and more enjoyable, and getting dressed in the morning will never be the same!

Closet space

Step 1.  De-clutter

  • Remove all dry cleaning plastic bags
  • Get rid of mismatched hangers
  • Choose one hanger style that suits you and will look good in your pretty closet
  • Find a separate place for items unrelated to getting dressed.

Your closet is not a place to store golf bags, old clothes, or other people’s   belongings: out with the excess baggage, and in with the things you actually wear!

Step 2.  Decorate

  • Start with color. Give your closet a lift by taking everything out of it and repainting. A softer, lighter color is often a good place to start
  • Place overhead lights in the far left corner, or install light fixtures so that every item in your closet gets an equal spotlight

Step 3.  Display

  • Keep everything as visible to the eye as possible:
  • Sweaters, jeans and T-shirts can be folded neatly on open shelves
  • Use a jewelry stand or add hooks to the wall to hold necklaces
  • Scarf and belt racks help you see what you have
  • When you walk into your closest and see all possibilities, getting dressed will soon become easier and fun

Step 4.  De-stress

  • Add a wonderful scent that you enjoy. Cedar or lavender sachets will help keep your closet and drawers smelling fresh, not stale.

Now that life and energy has been brought into your closet, ask yourself: does your wardrobe need more attention? No problem! We are here to help you perform these tasks and more, in order to create ease within your personal wardrobe.  We’ll help you make your closet look fabulous for the season, and many seasons to come.

Is your closet normally clean or dirty? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro

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This Season, Let Your Suit Speak For You

Some of us put on a suit daily, while some of us wear one occasionally and some of us only “pull out the old suit” every few years to attend a wedding or a funeral. Male executives tend to fall into the former category, and often tell us how they’ve slipped into the same routine of “is it the grey, blue, or black suit today”?

Regardless of what your day-to-day look requires or if you actually put on “a suit” there are ways to own “the suit” you wear while holding true to your personality.  Whether you’re inherently sporty, creative, or super polished – you can use a suit to enhance and extend your personality along with your professional influence. Gray suit

If you’re in finance, legal, or a profession where you handle people’s money and life choices, it’s imperative that your look reflects a sense of competence and trustworthiness. When choosing the color of a suit, go for something dark (navy, charcoal, or black). Go with a solid or pinstripe pattern, and style your suit to be classic and appropriate.


If you’re in fashion, advertising, or a similar field, your suit’s color should be more sophisticated: blue grey, burgundy, or even a blue-brown. Mixing and matching your patterns makes more sense here, and to enhance your individual style, you can play with different colors and fabrics to bring out your natural personality.


If you’re in a customer-service oriented business, you’ll want to go for a friendly and helpful tone in your look.  Go for a solid-colored suit, but add a warm color for any accessories; a pocket square, tie, or watch will do nicely. Keep the pattern of your shirt and tie friendly – checks and plaids often go best, and keep the styling and fit comfortable and relaxed.

If in doubt, always think about the objective you’re trying to achieve and the traits you want to be known for.  Based on those traits, your suit should portray you as professional, befitting your personality and your lifestyle.

© 2015 by Shanna Pecoraro, NYC Image Consultant Academy

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What’s your favorite look on men? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information please visit

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