First Impressions

First impressions are a reality: They influence the perception people have on others. In business, books ARE judged by their covers, and we are nothing short of literary works walking around trying to be noticed by passionate readers that are looking to find books that fit their interests. As a result of this, one needs to make sure to work on a cover, one that shows the story to be told; one that attracts and stands out. In this article we will discuss the importance of dressing for success, why it is important, and how to make sure we are able to do it.

It is not necessary to go over many studies in order to prove the importance of dressing for success, but it is a nice addition, in order to assess the better the reasons why it is relevant. According to a survey of business leaders published by the Center of Professional Excellence at York College of Pennsylvania, two-thirds of the employers said that when it comes to getting ahead, image makes a major impact. In addition, a 2012 study published in the Journal of Experimental Social Psychology, subjects who donned doctors’ lab coats scored higher on attention-related tasks than did those who did not. There are evident psychological phenomena that factor into the importance of dressing for success, and knowing how to harness them can help us prepare a better personal image. Jennifer Baumgartner, Psy.D, a clinical psychologist, author of You Are What You Wear, said: “We tend to directly correlate financial success with the characteristics that help achieve prosperity, such as discipline, hard work, and intelligence. Due to these subconscious associations, we may give the person we believe to be successful a higher salary or more opportunities.” There is an implicit correlation between our commitment to our personal image and our commitment to our jobs, or this is at least how employers see it.

An emphasis on a competitive market can be found in every business related article one can find. However, this is not one of those situations that can be overlooked. Modern marketing strategies revolve around ideas that make the individual stand out. Disruptiveness is a way to do this, and by putting aside its negative connotation, it is actually a very neat strategy in our quest to be differentiated from others. Many people want to be the “regular guys” at their jobs, but dressing more extravagantly might help you stand out in more ways than just your clothing. It might even attract attention from your superiors, as someone who steps aside from its coworkers.

Head-to-toe designer pieces, timeless suit, sloppy genius, trendy, young and casual, or rainbow bright, the style you can take on is filled with countless possibilities, and it is up to you to decide what image you want to convey to others, and which one supports your approach to work. As an example, a man working at Wall Street who wears bold suits and colorful ties, will give off, from his image alone, that he is one to take risk. On the other hand, if you’re a financial planner, and you dress with the “sloppy genius” style, you might convey the message that you will be sloppy with your employer’s money. Hence, why it is important to evaluate the possibilities that fit the market we will jump into before deciding what kind of dresser we will be. Do not underestimate the importance of dressing for success, because to others, you are your personal image, and first impressions are greatly impacted by your clothing alone.

Are you quick to make first impressions? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information please visit http://www.nycimageconsultantacademy.com

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