NYC Image Consultant Academy

Come to the Image Insider Scoop for all-things image. We provide insights and perspectives intended to expand your points of view on in image consulting, fashion styling, business etiquette or communication. To expand our reach, all Scoop articles are published in English, Chinese, and Spanish.

We are here at your disposal – so please don’t hesitate to pose questions or to participate in discussion. You can find more information about the NYC Image Consultant Academy at

Note: A special offer is available for image consulting training classes to those who register at least three weeks before the training program begins.

Shanna Wu Pecoraro, AICI CIP

Principal Trainer & Executive Director

NYC Image Consultant Academy

Empacando Para Un Viaje

Viajar es una de esas actividades que puede tener tantos momentos placenteros como momentos que no son tan buenos. Uno de los principales problemas para los viajeros es decidir el equipaje para el viaje. El lograr decidir qué cosas empacar para un viaje y cuales dejar en casa puede causar confusión y crear más preguntas que con las que se empieza. Una buena mentalidad para cualquier viaje es empacar el menos peso posible. Los viajeros con más experiencia se encuentran empacando menos y menos peso en cada viaje. En este artículo podemos examinar los mejores consejos para hacer de nuestro equipaje el menos posible, para así tener un viaje en donde la comodidad este presente.

Cuando se viaja, pesar el equipaje es la mejor forma de determinar si estamos empacando de más, o si estamos empacando lo aceptable. Esta también es la mejor forma de evitar cargos adicionales, ya que todas las aerolíneas tienen un límite de peso para el equipaje de los viajeros. Comprar una pesa electrónica, o cualquier pesa que pueda analizar el peso de las maletas es una gran inversión, sobre todo si se es un viajero frecuente. Además de esto, siempre es importante revisar con tiempo las limitaciones y regulaciones de la empresa con que se va a viajar, ya sea una aerolínea o una compañía de buses. La razón por la cual el peso de las maletas es tan importante es que es bueno siempre estar preparado para caminar largas distancias, ya que situaciones inesperadas pueden causar esto. Ya sea en el aeropuerto o en el destino a donde se llega, siempre es mejor tener que caminar con equipaje liviano que con un equipaje pesado.

Ahora hablemos de que debemos empacar y que debemos dejar en casa. La mejor forma de empacar es esparcir todas las cosas que están en consideración en un espacio amplio, ya sea la sala o su propio cuarto. La mejor forma de determinar qué cosas llevar y que cosas dejar es imaginarse escenarios óptimos, en vez de situaciones no tan buenas. A menos de que una situación que pueda pasar y pueda ser costosa, es mejor, en cierto sentido, no estar preparado. De esta forma no se empaca de más sin necesidad. De la misma forma, es mejor preguntarse qué se puede hacer sin cierto objeto, en vez de que se haría con él en el viaje. Es mejor buscar soluciones para situaciones en que los objetos no se encuentren que buscar usos a los objetos, ya que así podemos tachar elementos de la lista. En momentos en los cuales dude en llevar algo, es mejor dejarlo. En cuanto a maximizar el espacio en las maletas, hay objetos que pueden ayudar, tales como “packing cubes”, bolsas que no guardan aire y compresores de ropa. Si usted es un viajero frecuente, estas cosas pueden ser buenas inversiones.

Recuerde siempre empacar inteligente y liviano posible. Entre menos empaque para su viaje, mas cómodo será el mismo.

Shanna Wu Pecoraro, AICI CIP

For more information visit

Packing For Traveling

Traveling can be filled with as many pleasant moments as not so pleasant ones. One of the main troubles for travelers starts before the trip even begins, and that is packing. Deciding on what to take and what to leave for any trip can be a hassle, and coming up with an effective checklist can prove to be more of a challenge than may be expected. A good philosophy to follow is to pack smart and travel light. The most experienced travelers seem to follow the same trend, of packing lighter and lighter after every trip, as we always tend to over-pack for most trips. We can examine how to go around those tricky questions when packing for our trips. Since there are so many reasons to travel, it is better to use generalized ideas that can help in any trip.

Travel Light

When traveling, weighing your luggage is the best way to determine whether you are over packing or not. This will also help you evade the fees that come with having luggage that ends up being heavier than it is allowed for airlines, for example. Having an electronic balance at home which you can use to weigh your bags might save you a lot of time and money. In addition, always make sure to check the regulations for the sizes and weights allowed by the company with which you will travel, whether it is an airline or a bus company. The reason why we emphasize the importance of packing lightly for any trip is the fact that you always need to be prepared to walk long distances with your luggage. Whether it is an unexpected situation at the airport or at your destination itself, you need your luggage to make these walks as comfortable as possible.

Let’s now talk about what should be in our bags. The best way to effectively decide what to take and what to leave is to spread out the items we are considering on taking. You can do this in your living room or your own room, just make sure you have space to stay comfortable and help keep everything organized. When packing smart for traveling, it is better to pack for the best case scenarios, rather than be cautious of the worse situations. Unless a likely bad situation can end up being really expensive, always make sure you are packing for situations that call for no problems. It is better to think of “What can I do without this?” rather than “What can I do with this?”.  If you doubt whether to take something or leave it, just leave it. In terms of maximizing space for your clothes and other items, make sure to look into items like packing cubes, airless bags, or clothes compressors. If you travel frequently, these are items definitely worth looking into, as they can help your packing experience be smoother, as it helps keep your items organized and safe from getting damaged.

Always remember to pack smart and light. The less you take on your trip, the more comfortable you will be.

Where is your favorite place to travel? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit

#consulting, #consulting-for-men-2, #fashion

Online Networking

Networking is a vital component to any business in any industry. The connections you make can either lead you to success or failure, and it is not dependent just on the number of people you know. To network correctly, a lot of thought, work, and time has to be put into this process of networking. As an example, a study by Aberdeen Group has found that 73 percent of 18-34 years old people have found their latest job through the connections they have, and it is likely that this number is increasing with the trend of increased usage of social media. As a result of this, online networking has become the best and most effective way to connect with others. A girl in the park bench

Online networking is definitely the most effective way to network right now, however, it has to be done with some factors in mind. When networking online, personal image takes on a higher importance level. It is important to make sure that any social media you use (Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.) excels at showing the best version of yourself, the one you want everyone to notice. Grammar and spell checking your posts is a great way to make sure you do not make a fool of yourself online. Always proofread any content you post on social media. When using social media platforms that focus on job searching or providing data to employers, for example LinkedIn, make sure to have a complete and updated profile.

The dynamics of social media are worthy to be given a look at. There are many websites that provide information on trends and all types of statistics that can be helpful when trying to maximize your use of social media to reach out for others. Although it is important to like and share posts by others that may be interesting to you and your connections, make sure you also share your own opinions. This opens the window to discussion, which can eventually lead to better connections with others. On the same track, it is also a good idea to join groups that share a common interest. As an example, joining a group in Facebook that serves the purpose or connecting people is a great way to network with others. These groups usually share posts and have discussions, which lead to great networking opportunities.

As effective as social media is, online networking is not the only way to make connections, and it also is not as effective if not linked with what can be called offline networking. As great as you can make your profiles and posts look, you can never be as effective in giving off your best personal image as in a face-to-face interaction. After making connections online, make sure to arrange in-person meetings, phone calls, or even video call meetings. Make sure to attend any conferences or presentations that you may find from the groups you have joined or people you have added. An in-person discussion can leave a great impact. Offline networking is crucial in keeping those connections you make, as it is important to nurture a network you want to grow. As final advice, always do your research and know the market is as full of competitors as it is of opportunities, hence why being intimidated should not come off as a surprise. Always do your research on what you want to do, and take your time to make sure you give it your best.

What is your favorite online networking strategy? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit

#business, #conversation, #conversation-etiquette, #etiquette, #technology, #technology-and-consulting, #technology-and-image-consulting

Etiqueta en La Oficina

La manera en que nos comportamos en frente de otras personas puede afectar nuestra imagen personal. Es importante mantener buenos modales y la propia etiqueta en las diferentes situaciones en las cuales nos podemos encontrar en el trabajo. La etiqueta a seguir en restaurantes es parte del conocimiento común, sin embargo, es importante el reconocer la existencia de diferentes etiquetas para otros eventos sociales. Fiestas, cocteles y hasta interacciones en la oficina son situaciones que tienen su propia etiqueta. El tener buenos modales y seguir las convenciones sociales de comportamiento puede ayudarnos a mejorar nuestras relaciones con otros trabajadores, a la vez que nos puede ayudar a hacer nuevas conexiones. Aquí están unas cuantas reglas generales a seguir en el ambiente profesional:

Su celular puede esperar – El uso del teléfono móvil en medio de reuniones o presentaciones demuestra una falta de respeto por quien está hablando. Una falta de interés es lo que se demuestra, y esto puede afectar la relación entre usted y el presentador de la reunión. Es por eso importante ignorar el celular durante estas situaciones.

Respete el espacio personal – Sin importar el ambiente en el cual se encuentre su oficina, es importante siempre respetar el espacio personal de los demás. Enviando un correo electrónico antes de presentarse a la oficina de un compañero o compañera de trabajo es una gran forma de demostrar respeto por el tiempo y el espacio de los demás, al igual que se evita interrumpir alguna actividad importante. Pretender que esas paredes que se ven en las viejas oficinas y cubículos es una gran manera de crear barreras imaginarias para respetar el espacio personal de cada trabajador.

Respete el código de vestimenta – Vestirse de más o de menos en la oficina es igual de perjudicial. Vestirse de manera que la imagen suya encaje con el resto de la oficina es la mejor manera de escoger el vestuario diario. Preguntar a los otros trabajadores o seguir el ejemplo del jefe son buenas opciones para familiarizarse con el código de vestimenta de la oficina.

Siempre esté dispuesto a aprender –  En el trabajo es vital estar siempre listo para aprender cosas nuevas. Ya sea de los trabajadores nuevos con ideas innovadoras, o de los que tienen experiencia y conoces las tácticas que funcionan, es bueno estar siempre atento a las ideas de los demás. No obstante, es también importante dar las opiniones propias y no guardárselas para sí mismo. De esta manera también usted puede aportarle a su oficina, a la vez que puede mejorar sus relaciones con los demás.

Los temas personales no son importantes en la oficina – El chisme y la búsqueda de otro trabajo son ejemplos de cosas para dejar por fuera de la oficina. Chismosear con otras personas es una distracción para los demás, a la vez que demuestra una falta de profesionalismo. Es mejor dejar este tema para conversa por fuera del trabajo. De la misma manera, el buscar trabajo con recursos de la oficina muestra falta de lealtad y respecto por el trabajo actual.

Shanna Wu Pecoraro

For more information visit

Office Etiquette

The way we behave can deeply impact the way others perceive our personal image. Bad manners or not following the proper etiquette in different situations can deeply hinder our progress in the workplace. Many of us have mastered proper etiquette for dining situations, but it is important to note that proper etiquette extends to any social events. Parties, cocktails, and even interactions in the office such as meetings or encounters with co-workers, are expected to be respected by certain social conventions that we just call etiquette. The best way to establish good relationships with the people that surround us at work is by behaving properly, in order to leave a good impression, and improve the way we socialize with others. Here are some basic guidelines to follow at the office: business meeting

Cellphone updates can wait – Using your cell phone during meetings or presentations is disrespectful, and it shows the person you are supposed to be paying attention to that you are uninterested in what he/she has to say. Therefore, attend to your phone outside of these situations. If you decide to use your cellphone during these events, this might strain your relationships with your coworkers.

Respect personal space – Regardless of the setting in which your office is, it is important to always respect personal space. Shooting an email as a way of communication before you try to chat or approach a coworker is a great way to show your respect for their personal space and their time. Pretending those walls of the old private offices and old cubicles are still there is a great way to learn how to respect others’ personal space.

Respect the dress code – Dressing up or dressing down might be equally bad calls for the workplace. Dress to fit in with the others. Ask around or follow the lead of your boss or coworkers that have been at the office for a longer period of time. Dressing too formal is just as bad as dressing too casual for work; that is why it is important to do your best to fit in.

Always be prepared to learn – At the workplace it is important to be confident with the work you do; It is, however, important to not be arrogant. Always be open to the ideas of others, and be respectful when sharing your own ideas. Don’t hold back in sharing, but don’t close your ears to ideas that may help improve your own work, especially from those who are more experienced than you.

Personal affairs are to be kept out of the workplace – Two examples: Job searching and gossiping. These two things can wait. Gossiping in the office is unproductive, not just for you but for your co-workers as well. It is distracting and it creates an unprofessional environment. On a similar note, do not use company resources to search for a new job. A lack of respect and loyalty is all that can be accomplished by performing a job search at your job.

Are your co-workers polite? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit

#business, #consulting, #consulting-for-men-2, #consultoria, #conversation, #conversation-etiquette, #etiquette, #image, #image-consulting, #manners, #new-york-city, #shanna-pecoraro

Cocktail Party Etiquette

Cocktail parties are high profile events that people love hosting. It is a great way to keep in touch with friends and acquaintance. It is also a great opportunity to develop new friendships that can potentially lead to professional relationships. Although free food and drinks can be found all over the place, cocktail parties are the best opportunities you can get to socialize with new people. However, these type of parties have an etiquette to follow, and it is important to follow it in order to leave a good impression on those that attend the party. Here are some of the most general rules to follow at any cocktail party:  Office party 3

Invitations and arrangements – As a host, it is important to always make plans depending on the number of guests on your list of invitees. Seating arrangements and appetizers are examples of things to plan along those lines. As an invitee, make sure to inform the host of the party whether you will be able to attend the invitation or not.

Showing up on time – Usually the time “starting” time of these type of parties are a time range rather than a set time. 30 minutes after the start time is a good time to arrive.

Follow the dress code – Do not try to just show off your clothes at the party. Follow the dress code the host has set. If you are not sure what the dress code is then just ask the host of the party.

Socializing – Always offer a handshake when meeting a new person. Offer genuine smiles. Give your name and ask for the other person’s name too. Remember these parties are made to meet and talk to people, so take advantage of it and make the most out of your time. Always be polite when retiring yourself from a conversation: When talking to a group of people, excuse yourself from everyone in the group. When talking to a single person, try to get them to meet others with you, if not, then you can walk off by yourself without feeling guilty. Be authentic when talking to others and as motivational speaker Jonathan Sprinkles said to me once “Always be interested rather than interesting”.

Eating – As a guest, always make sure you’re eating small portions. Make sure to eat small bites you can chew up quickly in order for the eating to not interrupt your conversations. Cocktail parties usually have waiters walking around with appetizers or a buffet to line up for.

Gossiping – Do not do it. Gossiping can show disrespect and can be misinterpreted by others. Keep your topics away from gossip. Cheap talk is not for these events. You want to learn more about other people and have them learn more about who you are, so make sure to stay away from those other topics.

Drinks – Alcohol will be present at almost every party, and drinking it is a regular activity at these parties. However, make sure to drink with moderation and away from your limits, to not embarrass yourself in front of others and to be safe in situations where you might have to drive home for example. When holding drinks, use your left hand to hold your drinks in order to always have your right hand available for handshakes and greetings. Familiarize yourself with the different types of glasses and how to hold them.

Saying goodbye – Do not sneak out. Always thank the host and say goodbye. This will show your appreciation for the invitation. Remember you got invited to the party because you are appreciated by the host, so make sure to keep up a good impression by maintaining discipline and good manners, which will also help you make new connections with people you did not know before!

What is your favorite cocktail? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit

#business, #consulting, #consulting-for-men-2, #consultoria, #conversation-etiquette, #etiquette, #image, #image-consulting, #manners

Getting Clients

One of the worries of any new business is how to get clients. It is probably also the most important concern. As wonderful as it would be to be told to not worry about getting clients, it is definitely something that should not happen. Focusing on getting clients is a huge component of every strategy for a startup company, and should, therefore, be a priority task. However, a question arises, which may not have any immediate answer: “How to get clients?”. This question can be answered in different ways depending on the industry in which a startup may belong. Nonetheless, a universal way of getting clients is to get referrals, which will be the focus of this article. Getting referrals might seem harder of a task than it actually is, and we will evaluate the most efficient ways of implementing this system to get clients for our business.  sunglasses-hand-smartphone-desk

The best way to ensure that you will get referrals is to do a good job. Good work goes a long way, because it is the most relevant factor that can differentiate a company from others. Good quality of work is claimed by every business out in the market, however, not all of them live up to these claims. Those that do will surely get referred to others by previous clients. However, good work can be offered by many companies at the same time, so, how can one decide which company is better for one’s interests? Being nice to you clients might seem like a good answer, but there is an even better way of leaving a greater impact on clients. Being pleasant. Being nice can be deceiving and can lead to companies taking the wrong choices in order to “be nice.” Being pleasant is a more straightforward strategy, as it implies making the client comfortable with the company, but it also calls for honesty and clarity, without being rude or unpleasant. As Mike Monteiro mentioned in his book “Design is a job”: “There’s a difference between being enjoyable to work with and being ‘nice.’ Being nice means worrying about keeping up the appearance of harmony at the expense of being straightforward and fully engaged. Sometimes you need to tell a client they’re making the wrong call. Part of client services is being able to do that without coming off bad. But being afraid to do it because you’re too invested in being “nice” is worse than coming off bad.

Referrals also extend outside of direct contact with clients. It also involves being clear and enthusiastic about the business one is a part of. Being able to communicate effectively what you do in an interesting manner is something that can be accomplished if you are genuinely enthusiastic about your work. This relates to networking, a very crucial factor in today’s market. Networking is market research. Take the task of networking with genuine confidence and interest, and it should be easy to then be visible, and to maintain relationships with prospective clients, or people who can get you referrals. Getting referrals is a proven effective way of getting clients in any business, and it is up to any startup to decide how to take on this task, in order to expand and become the company one desires.

How do you get clients? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit

#business, #consulting, #consulting-for-men-2, #consultoria, #shanna-pecoraro

Dressing For an American Event

Life is full of events that require different attires. Dressing in certain ways is part of the event one attends. From high school graduations to weddings, it is important to understand the basics of dressing for all the events that one may encounter in life. Some are formal, some are semi-formal, and some are just casual. In any case, there are certain guidelines that can help one in deciding the correct and most proper attire for every occasion since this affects our personal image. Here are some tips and advice on how to make sure to be well dressed for any of event.

The first step in figuring out what to wear to any event is to decipher the invitation. This means to look in the invitation first. Most events have set guidelines on what should be worn and what should not, which is beneficial in narrowing down choices to just style and color. Different places tend to use different terms, but here we will use American terms, which differ from the English and European terms. The best way to follow the different dress codes is to follow these simple guidelines:

Black Tie: In these events, a tuxedo is expected. Weddings, operas, balls, charity dinners, and receptions are some of the events at which you can expect to see this dress code. Black Tie may also be referred to as evening dress.

Polo store

Black Tie Optional: In these events, a dark suit is just as acceptable a tuxedo. This is a product of evolution in dressing standards, which became more and more relaxed. As a result, instead of excluding those without a tuxedo from the events that required them, it was decided to just include them. For these events, if you own both a tuxedo and a dark suit, just choose the one fits you the best, the one that fits your image the most. If you only own a suit and not a tuxedo, remember the suit is just as acceptable as the tuxedo, so there is no need to buy one. However, if many more of these events are expected to be present in the future, buying a quality tuxedo is a better option.

Semi-formal: A dark suit, crisp dress shirt with a non-obtrusive pattern, and a conservative tie. For these events, tuxedos are not expected, and, therefore, should not be worn.

Black Tie event

Business Casual: For these events, ties are optional, but dress shirts and nice pants are required. Sports jackets or blazers are optional, but might be a nice addition to the outfit.

Casual: Fit well, free of holes and wrinkles. That is the best way to simplify the expected outfit for these events. Jeans, cotton trousers, and shorts are acceptable. In cool weathers, button up casual looking shirts are a good option, whereas for warm weather simple collared polo shirts that fit nicely are a better option.

If you are not sure what kind of outfit is expected from you at any event you are invited to, the best and most efficient way of finding out is to ask, in most cases, the host directly. If the host cannot be reached, try to contact someone participating at the event. In any case, if you are not sure on what to wear, try to wear an outfit that can be adapted to an event. If you show up over or under dressed, you can just excuse yourself to the bathroom and modify your outfit accordingly.

How do you dress for events in America? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit

#business, #consulting, #consulting-for-men-2, #etiquette, #fashion, #image, #image-consulting, #mens-fashion, #menswear, #shanna-pecoraro

¿Cómo atraer clientes?

Todo negocio tiene preocupaciones de las cuales ha de encargarse para alcanzar el éxito, entre las cuales se encuentra encontrar clientes. Esta es probablemente la preocupación más importante para cualquier compañía, y es por eso importante fijar una estrategia que se concentre en atraer clientes a la compañía. Sin embargo, el responder la pregunta ¿Cómo atraer clientes? No es una tarea fácil. No obstante, es una pregunta que se puede responder de varias maneras, dependiendo del mercado en el cual la compañía se desempeña, pero algunas reglas generales se pueden aplicar en cuanto a cómo llamar la atención de nuevos clientes. Los referidos son probablemente la manera más efectiva de obtener clientes nuevos, y es importante evaluar cómo se pueden obtener estos referidos de distintas maneras.  sunglasses-hand-smartphone-desk

La manera más fácil, y obvia, de obtener referidos es hacer un buen trabajo. Un trabajo bien hecho va más allá del cliente al cual se le brinda, ya que este también hace que la compañía se distinga en medio de la competencia, a la vez que le da una razón al cliente para referir. Todas las compañías que se encuentran el mercado ofrecen la mejor calidad en su trabajo, pero no todas logran cumplir estas expectativas, y es por eso que un trabajo bueno, de alta calidad, puede ser un factor muy importante. No obstante, también hay que reconocer el gran trabajo de aquellas compañías que logran cumplir sus expectativas. A la hora de decidir entre dos compañías que hacen un buen trabajo, hay otros factores que toman en cuenta por parte de los clientes. Por eso, otra manera de distinguirse es diferenciar entre ser amable y ser agradable. Ser amable suena como una gran estrategia en los negocios, pero esto implica que la compañía prefiera ser amable al cliente en vez de ser clara con el cliente. Ser agradable invoca la misma etiqueta y los mismos modales que ser amable, sin embargo, limita la relación entre usted y el cliente. En los negocios no todas las conversaciones son placenteras, y el ser amable puede llevarlo a evitar problemas importantes al no querer desagradar al cliente. Hay formas, sin embargo, de afrontar estos problemas con el cliente logrando aun ser agradable. Es mejor afrontar los problemas siendo agradable que evitarlos intentando ser amables, ya que esto sacrifica nuestra calidad de trabajo, a la vez que le da una imagen de falsedad al cliente, una que no van a querer referir.

Los referidos también se extienden más allá del contacto directo con los clientes. Tener entusiasmo y claridad cuando se habla del negocio propio con otros es importante, ya que no todos logran comunicar efectivamente, de una manera que haga la conversación interesante, su propio trabajo. Esto ayuda también a crear redes, una de las formas más efectivas de expandir el alcance de cualquier negocio. Crear redes en los negocios es el equivalente a investigar en cualquier ciencia. Aportan la misma importancia en ambos campos. Obtener referidos es una gran manera de expandir el alcance a los clientes, y depende de usted como aplica estas medidas en su estrategia de atraer clientes.

¿Cómo atraer clientes? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit