Color Psychology in Image

It is no secret that appearance is a big factor in any business person’s success. Whether it is the entrepreneur or the professional, personal image is an aspect of anyone’s career, and it should be treated as such. In this article, we will discuss how psychology can be incorporated into our personal appearance in order to improve the effects of our personal image on others. In this case, colors, and how they appeal to different emotions, will be discussed, in order for the reader to be able to apply these factors into their professional lives, and work towards success.

Color psychology is a growing field that involves the study of how colors can affect human nature, in terms of emotions and cognitive processes, therefore, if a statement proves to not make the entrepreneur or the young professional comfortable, there is room for flexibility in the applications of color psychology. However, extensive studies have been done, and the way colors can affect humans have, for the most part, been proven in a scientific context. It is helpful to study the generalized meanings and assumptions for different colors that have derived from these studies:

  • Black is a color that can express two opposite poles: Authority/power and submission. Black is stylish and timeless, and allows its effect to be ultimately decided upon who wears it. As a result of this, black is considered a dangerous color in business affairs, as it can express a total different position than it is intended to express. Therefore, it is a color that should be avoided as allowed by one’s circumstances.
  • White is a color that has typically symbolized purity. For example, doctors and nurses typically wear white to imply sterility. In fashion, a similar phenomenon appears, in which white is considered a neutral, light color that goes with everything. In business, white is a go to color that can go along with other colors in order to manipulate the message we want to send with our image.
  • Red, an emotionally intense color, stimulates the body and resembles strong emotions. It attracts attention, and it is therefore a color that can be used to the entrepreneur’s or professional’s advantage depending on the situation. In circumstances in which one wants to be the center of attention, wearing red might just be the answer on what attire to put on for the occasion.
  • Blue, the color of the sky and the ocean, is a peaceful, tranquil color that can also resemble loyalty. It is the color recommended by consultants to be worn at job interviews because of its expression of loyalty. The color blue has also been linked to productivity by studies, in which settings of color blue have shown to increase the results in a variety of activities.
  • Green is strongly linked with nature. It is the color that causes the least stress to the human eye, and it is therefore a refreshing color. As far as it concerns a business person, dark green represents a masculine, conservative, and wealthy image of the person that wears the color.
  • Yellow, contrary to green, is the color most difficult to take in for the human eye. It is an overpowering color, which links to its enhancement of concentration. In terms of business affairs, yellow is a color that definitely attracts attention, but it should be evaded in most circumstances as studies have shown that although it is an optimistic color, it is also a color that can make people lose their temper more often (People tend to lose their temper more often in yellow settings).
  • Purple is the color of royalty. It connotes luxury, wealth, sophistication. In the world of business, purple is a color worn to express this attributes, and it is usually left out in situations in which these attributes do not want to be conveyed.
  • Brown is one of the most solid and reliable colors. It can be reassuring and comforting, as it encourages orderliness and organization. However, because of its abundance in nature, it can also convey lack of sophistication and a sense of dullness.

Color psychology: truth or hoax? Tell us on Twitter @nycimageacademy.

Shanna

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