Client Communications

sunglasses-hand-smartphone-deskClients are one of the most important components of any business. Whether you deal with one-time customers or regular customers, the way you communicate with your clients is crucial for your business. A good relationship can be cultivated through communication, and this can lead to referrals and many other benefits for your business. There are many way techniques and approaches to effectively communicating with customers, and their levels of effectiveness can vary from industry to industry. We will go over some general rules that have proven to be effective in leaders of different industries. These rules can be adapted to different situations, and you can always expand on them in order to benefit your strategy.

Self-Awareness is key:

Understanding one’s own strengths and weaknesses is key to success. By working on evaluating ourselves and/or companies, we can effectively address those problems that may hinder our progress, while we can also exploit our best traits. In terms of communication with clients, it is always important to be aware of what our limitations can be, as for example, an image consultant will communicate more with its clients than a company that sells clothes. If this proves to be tricky, there are tools and assessments that you can look for that can help you improve your self-awareness, for example, the Myer-Briggs Type Inventory, a psychological assessment created in order to evaluate consistencies in behavior, helping us better understand our personalities in terms of our own perception and judgement. Always remember to also evaluate your limitations in terms of workload and any other constraints that may affect your ability to communicate with your clients.

You are aware of yourself, now be aware of your clients:

Be aware of who your clients are. Follow up with check-ups, assessments, or surveys. Get to know who your clients are, as this is the best way to assess your business better and improve your strategies. Understanding the points of view of your clients can help you understand the expectations of those who choose you out of anyone else in the market you are in. Make sure to not underestimate the importance of being aware of your clients. In addition, make sure to keep your clients updated on the work you’re doing for them. You are responsible for the work they are asking you to do, and the clients will greatly appreciate being up to date on the progress of your works. If you can, along with keeping your clients updated, involve your clients with your decisions, this can also be a plus, however, make sure to not over-do it, as at the end of the day, your client chose you because he/she believes you are the most indicated one to make the big decisions and help them overcome the problems they came up to you with.

You are aware, now it is time to develop your skills further:

There will always be room for improvement, especially when it comes to mastering your skills. In this case, your listening skills are what we are focusing on, and you should always work to improve the way your communication with your clients affects the future of your business. Listening to your clients is not only a great way to get feedback on your work, but it can also help you improve your relationship with your clients. Always make sure to ask questions when necessary, as these can also help clarify and better understand what the client communicates to you.

Client communications are always a big part of business, and you should not take the subject lightly. Always work to improve the way you handle your customers, as they do not only help your business keep going, but they can also help your business grow better.

Are you transparent with your clients? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro

For more information visit