Your Digital Presentation

As image consultants, we are in the business of making people look their very best. In keeping with that expectation, it is important to take care of your own appearance and presentation. Nowhere has this been more relevant than in the social and digital sphere.

 

Just as you would utilize a client’s natural gifts to enhance his or her style, you should attempt to be consistent in your looks on a daily basis. Here are 3 important areas to consider for the social and digital sphere:

 

#1. PROOFREAD!

When posting on FB, Twitter, Instagram or another social channel, be as polished as you can with spelling, grammar, and syntax. While everyone understands an occasional autocorrect error, messages with the wrong word in them make you look careless – and autocorrect often replaces the word you wanted to say with a completely different word! So, taking an extra 3-4 seconds to read ALOUD your posts beforehand will help you catch mistakes.

 

#2. APPROACHABLE PROFILE PHOTOS

When selecting your primary profile photo (and any others that are frequently viewed), it’s important they be as polished as possible and have been taken within the last 5 years. Avoid goofy photos, or photos with more than one person in them. Make sure your face is well lit, and that you appear approachable. A smile is not an absolute requirement, but looking smug won’t help you personally or professionally (and in this business, personal networks matter a lot!).  If you’re unsure, send your primary photos to 3 friends and ask for their candid opinions before changing your profile photo.

 

#3. TOPICS TO AVOID

It’s not uncommon to feel compelled to comment on hot-button news topics. The past few years have shown much of the world to be divided on topics, and when you add in elements of religion, politics, or sex, you risk alienating potential references and even friendships.  If you must get political, I suggest picking a single issue that’s important to you and focus 1 or fewer posts per week on the topic, written in an educated tone. You may also choose to keep one account (say Facebook) for personal posts, and another (LinkedIn) for business or public posts.

 

Does your company have a social media posting policy? We look forward to your thoughts or suggestions on this matter!

Finding Inspiration on Pinterest

Sometimes, clients need a little visual encouragement to consider a new look (even when they are desperately asking for it!). It’s not always easy to find what you need for inspiration – and when you do, often times e-commerce sites and links only work for a short time, plus, finding the right INSPIRATION for a look can be researched without having to simultaneously SHOP by colors, styles or price.

 

The team and I at NYC Image Consultant Academy have recently moved our Polyvore images of inspiration over to Pinterest, and use the collection of thousands of looks, across many boards and pins, for client inspiration. From casual, skinny-jeans-on-the-go vibes to radical, artsy-runway looks, we have been inspired by it all!

 

If you could use a little help for inspiration with your clients, follow us to check out our pins here: https://www.pinterest.com/spimage/

 

 

Want to learn how to become a stylist and a strong, independent image consultant? Or bulk up on color theory?  We have more than 20 years of experience in the fashion and image consulting worlds, and love to share knowledge in our classes and programs! …. Click here to learn more http://bit.ly/1OROobY

#fashion-styling, #personal-style, #professional-dressing, #shanna-pecoraro, #style-advice