Finding Inspiration on Pinterest

Sometimes, clients need a little visual encouragement to consider a new look (even when they are desperately asking for it!). It’s not always easy to find what you need for inspiration – and when you do, often times e-commerce sites and links only work for a short time, plus, finding the right INSPIRATION for a look can be researched without having to simultaneously SHOP by colors, styles or price.


The team and I at NYC Image Consultant Academy have recently moved our Polyvore images of inspiration over to Pinterest, and use the collection of thousands of looks, across many boards and pins, for client inspiration. From casual, skinny-jeans-on-the-go vibes to radical, artsy-runway looks, we have been inspired by it all!


If you could use a little help for inspiration with your clients, follow us to check out our pins here:



Want to learn how to become a stylist and a strong, independent image consultant? Or bulk up on color theory?  We have more than 20 years of experience in the fashion and image consulting worlds, and love to share knowledge in our classes and programs! …. Click here to learn more

#fashion-styling, #personal-style, #professional-dressing, #shanna-pecoraro, #style-advice

Mastering Color (as Image Consultants)

Frequently, we hear about someone with great credentials who doesn’t seem able to advance in his or her career. Yet someone else, less qualified, does. Why is that? It may be that the second person embodies a stronger visual credibility.


What is visual credibility, and how does it impact your clients? Visual credibility is the ability to sell yourself as the admirable, respected person that you are. The tool for empowering your clients to do that is all in the wardrobe, as well as in their grooming habits. It is important to remember that looks do matter, and that your clients have much more control over creating positive outcomes than they might realize.


At the same time, it is entirely possible for clients to make changes without taking drastic measures like plastic surgery, acquiring a $10,000 wardrobe, or spending two weeks at a health and fitness resort.


On February 13, Shanna Pecoraro and the NYC Image Consultant Academy will offer a class to help image consultants and stylists improve their color recommendations, which will help clients vastly improve their visual credibility.


In the program, consultants can expect to become stronger at:

  • Pairing colors that are uniquely flattering to clients
  • Matching the level of respect your clients receive with clothes that magically convey a high level of visual credibility
  • Finding ways to distinguish your clients’ unique personal style
  • Making improvements to your clients’ visual credibility within 24 hours


Take a look at our “Steps to Your Best Coloring” course in NYC on February 15, 2017 – and let us know what questions you may have. Additional details can be found below, and you can click here to register. In case you’re interested, our popular “FAST TRACK to becoming an image consultant” program is also taking place on February 14 – 20 in NYC. Click here for more info.



Course information:  

“Steps to Your Best Coloring” – here, we “train the color consultant” in a program designed for image consultants, stylists, hair professionals, makeup artists and anyone who is obsessed with color in their lives.  The program is approved by the Association of Image Consultant International (AICI) for 0.7 CEUs. The program runs $650, and AICI members receive 20% off.


Description & Learning Outcomes:

Get ready for a hands-on, 7-hour course that will renew and enhance your understanding of the relationship between personal coloring and color theory. Go deep into choosing the best color palette for your clients. In this program, Shanna shares her unique three simple steps to finding the best color.  She will teach you how to see, identify, and match subtle nuances of color in skin tone, hair, makeup, and clothing.


By the end of this program you’ll be able:

  • Conduct color analysis effectively and with confidence
  • Define three properties of personal coloring
  • Identify the best color palette for each client
  • Identify the differences between right and wrong color effects on a person
  • Name the key characteristics of each color palette

#color-analysis, #fashion, #image-consulting, #shanna-pecoraro, #style-advice, #using-colors

Go “FIGURE” with “Styling ABC”

“See perfection as a standard and imperfection as unique, singular and original. See it as the definition of you– the one and only you.” – Isabella Rossellini

I often heard my clients said something like these: “I love this dress, but I just don’t have the body for it”, “If I lose 5 pounds, I’ll be able to wear it” or “She has a perfect body for it.”

What is a perfect body?

Scientifically speaking, there is no perfect body, because we are all unique individuals, we share different DNA, and we have different shapes and sizes. A shorter person can have longer legs than a tall person. A taller person can have shorter arms than a shorter person. On the other hand, we all can be perfect technically, regardless of shape or size. I believe that looking good is to create your personal best proportions –not comparing yourself with someone else. There is no gimmick, no flash … just bring your best self forward.

My secret of creating proportion – It’s using clothing design details to create visual illusion that Accentuate, Balance and Camouflage your features.

Accentuate – It’s first to realize your body assets. Accentuate your most positive features. For example: If you have small waist, slopping shoulder and little bigger in the button. You can choose this dress (as the picture left) that accentuate your waist and balance your shoulder and camouflage your button.

Balance – Examples, by using shirt collars to balance your face shape. A point collar shirt works well with rounded face person and a spread collar shirt complements a narrow face person well.

Camouflage – Example, if you have a long torso and shorter legs, choosing a belt of which color matches the pants, visually it’ll elongate your legs and shorten your torso.

I hope you all find my styling ABC is helpful. Remember bring your best features forward – Accentuate the positives, Balance the challenges, and Camouflage the negatives.

Thank you for reading

With my best wishes until next time,


Shanna Wu pecoraro, AICI CIP

Are You A Gracious Guest? 

With the holidays near at hand, invites to a party in the home of a friend or colleague presents an occasion to celebrate the season with a group.  Is your holiday etiquette ready to shine this season?  Our tips below may help if you need a refresh:

House guests

House guests

  1. RSVP!  Be sure to RSVP to your host in the manner they’ve requested (in writing, via phone call, etc.)  Once you accept an invitation, hold the commitment and make sure to be on time.  If a schedule conflict looks unavoidable, let your host know as early as possible to allow for proper planning and adjustments.
  2. Dress for the occasion – Check with your host or hostess for the dress code if it hasn’t been specified in the invitation. Formal, casual, or theme parties may require extra shopping and preparation on your part.
  3. Be prepared for both warm and cool indoor temperatures – If your jacket is the show piece of your outfit, be sure you can take it off and still look appropriate in the layer that’s underneath the jacket. Prepare for a chilly room or the outdoors by bringing a festive shawl or a nice-looking cardigan.
  4. Don’t be a Pepe Le Pew! When preparing for an intimate gathering, go light on perfume, or even better, avoid the perfume altogether. Many people are allergic to scents or turned off by heavy colognes and perfumes.
  5. Be prepared for parties in a house that has a “no-shoes” rule. Make sure you feel confident with your pedicure, and that you’re comfortable in your outfit without shoes. Always be sure to wear clean socks or hose with no holes in them.
  6. If you have food allergies, don’t make it a problem for the already overworked host or hostess. Eat before the party, or offer to bring a dish to share. If you have pet allergies, bring your allergy medicine with you. Look for a chair that’s wooden or leather and avoid sitting on the upholstered chair.
  7. Keep your mobile phone use to a minimum, and ask people nearby before you take a group photo. If you need to check in with the babysitter, step outside to make the call.
  8. Watch the host or hostess for signs of fatigue. If either of them starts yawning, gets up to clean, or stops pouring wine, take the hint and wrap up the evening by giving your thanks and offering one last time to help with cleaning up.

10.  Send a note within 24 hours to thank your host or hostess for the special event.

Now go out, have fun, and be merry this Holiday Season!

Shanna Wu Pecoraro, AICI CIP & the team of NYC Image Consultant Academy

For more info



Shanna Wu Pecoraro AICI CIP

不分國藉,不分教派.在紐約, 從復活節開始人人找藉口開派对.接下來感恩節, 盛誕節, 最後以新年派对狂歡結束.想要知道参加派对, 怎麼穿嗎? 以下我的流行建言: 簡單大方,但有主張. 如能靈活運用,包你成為一位受欢迎的 – 派对人.



我認為搭配 “透明”絲襪 (注意透明二字), 加上一双高跟小靴.



精心設計但不著痕跡的髮型, 強調眼部但不誇張的化妝.


“簡單大方,但有主張” OK! Go to the party and have fun!

10/18/15, New York

有興趣學習形象,禮儀或成為形象顧問  請點

How to Dress as a Modern Man

Man with blue formal suit and tie

With the mass amount of dress options men have, it has become very difficult for them to correctly style themselves. Let’s walk through some of the details of a man’s outfit to highlight what exactly needs to go where and what should be focused on.

The suit:

The pocket is not always just a functional piece of a suit. Flap pockets are considered stylish; the little pocket above the primary front pockets on the suit jacket is called a ticket pocket. It comes from British influence and is a great place for business cards. When it comes to the fit of the suit, it should contour to your body. Sleeves should be slim and tailored to form your figure, ending just above your wrists. Around half of an inch of your collared dress shirt should show past the jacket sleeve. The jacket should hug your shoulders. Nothing should be loose or baggy, a modern suit is meant to be slim. The lapels of a modern suit should be no wider than two inches at its widest point. To create a slimmer look, two buttons positioned low on the suit can help. These lower buttons should be buttoned. A back vent is okay; a jacket can have either a center vent, side vents, or (most often for tuxedos) be vent-less. Like the rest of the suit, the pants should be slim and have a flat front. They should touch the tops of your shoes and not bunch together.


A light colored linen is perfect for the summer as it is breathable. For the winter, heavy flannel is able to be worn. Wool is great for all seasons while cotton is great for every season but winter. Men have a lot of ‘fabric freedom.’ It’s important, however, to remember that colors are crucial to a successful styling. Typically, the brighter it is outside, the brighter the clothing should be. Bright colors are for the summer, earth tones are for the winter.


For casual events like cocktail get-togethers, men can wear either a suit with a dress shirt and dress pants or a tuxedo jacket with a light-colored shirt and no tie. Fortunately, casual settings are pretty forgiving. It’s better to be overdressed than underdressed. For formal events, a suit with a nice shirt, tie, waistcoat and trousers works very well. Lighter colors should be worn in the daytime along with suit variants like blazers. Tuxedos are best for ultra-formal gatherings.

Ties, shoes, and pocket squares:

The tip of the tie should land at the top of your beltline. No lower, no higher. They should, obviously, match the fabric of the suit and shirt, the level of formality of the event, and the season. Bow ties are most often worn for formal events, although, in recent times, men have been increasingly wearing bright-colored bow ties casually. The bow tie should not be broader than your neck and should never extend past the tips of your shirt collar.

Pocket squares should be folded up to have a square, triangle, or flowering shape and should be placed in the high front pocket of the suit jacket. The more formal the event, the more elaborate the folding of the pocket square.

The shoes must match the belt. Wingtips and Derbys are best for casual outfits while Loafers and Oxfords are best for formal outfits.

What is your favorite fabric? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit

The Qualities of a Consultant

The Qualities of a ConsultantAlthough we specifically train image consultants, it is important to understand what generally makes up a good consultant. Consultants serve a general purpose, regardless of the industry in which they are involved: to provide solutions to any conflict or problem. With their experience, expertise, and knowledge, consultants aim to provide skills that demonstrate the ability to offer solutions that are effective and viable. The industry of consultants is, therefore, full of competitors that aim to provide the best of their services. To distinguish among them, skill certificates, professional experience, and academic degrees are among the most important characteristics. In order to become a successful consultant, however, consultants must demonstrate a set of skills tailored towards the demonstration of leadership and capability of management.

Effective consultants are trusted advisors that assess the needs of their customers and aim to ultimately increase revenue or decrease cost. They also aim to solve other needs, but these are the most common problems to address in most businesses. Image consultants, for example, help key figures portray their businesses properly. Let’s discuss the key elements a business consultant should be knowledgeable of in order to successfully perform their task:

1. Management

Consultants should be able to assess the strategies, approaches, and structures employed by a company in order to get to the point it has reached. In addition, they should be able to manage these aspects of a company in a way that can help them reach the next level, since the path that takes you from point A to point B is not the same path that will take you from point B to point C.

2. Communication

Being able to effectively communicate with clients is probably the most important aspect a successful consultant needs to incorporate in their set of skills. When consulting for a company, the consultant should be able to communicate with different levels of management, in order to give a complete assessment of a possible solution. Communicating with clients is a two-way street: consultants are hired to offer solutions to the problems of the business, however, a good consultant should also take input from their customers. This will help them learn more about the interests of their clients while it will also give them a complete evaluation of a situation while also helping them come up with better solutions.

3. Offer options

The best solution to a challenge or problem will always be subjective to the situation revolving around it. In order to properly give a solution, consultants need to be able to offer different possibilities, in which the different advantages and disadvantages are carefully evaluated. In order to properly give a solution, consultants need to be able to offer different possibilities, in which the different advantages and disadvantages are carefully evaluated. The client should be able to assess the difference solutions and show some preference for those options that satisfy his or her interest the most.

4. Networking

A successful consultant will create a network for the sole reason of performing their job well\. This networking should also lead to references, as these are the most valuable assets for a consultant. Hence, why a good consultant’s networking skills should always be polished.

How do you feel about consultants? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit

The Importance of Image

Image Insider Scoop - the NYC Image Consultant AcademyFirst impressions only take place once. That moment in which you introduce yourself to someone else is never re-lived, and the image we give to others becomes our personal brand. Clothes are a nonverbal code of communication as they can express how we feel about ourselves – how we want others to perceive who we are. This is the reason why public figures, from celebrities to politicians, spend high amounts of money to wear clothes tailored towards representing who they are or want to be perceived as. These phenomena can also be seen in marketing campaigns by big companies – these companies spend millions of dollars on spokespeople that can be analogous with their brand’s image. Establishing a personal image is, therefore, crucial, as much for personal affairs as it is for any type of business. Here are some steps to take in order to make sure you work towards your best image, one that reflects who you are and want to be.

Be Genuine:

Your wardrobe should fit your life. Dressing well is all about matching your personality with your external looks. Hence, every wardrobe has its own personality that matches its owner. In the business world, however, the concept of professionalism always pops up, and it may have different meanings for different people. In general the term “professionalism” is an extension of the promise of an organization’s brand, hence its relevance. In order to define your image, you need to assess your role, age, responsibility, levels of client contact, work locations and interactions, body type and personal preferences.

Learn the rules:

Knowing the rules of how to dress for the workplace can be critical to professional success, and you should always become familiarized with the rules that are in place. If you understand the rules on how to dress then you are well equipped to make choices that serve you in your professional scene. Knowing the expectations, you can then make a conscious decision to disregard them and are better prepared to deal with the consequences, in case you decide that the established rules can be omitted.

Have a purpose:

Body image issues, social pressure, compromised self-esteem, disinterest in fashion, etc. are all factors that affect the way we dress and can make us fall into a state in which we dress without an intention or purpose. Dressing should not be an unconscious choice that results from a pattern of questions (How should I look? What should I wear?), but rather an answer to the question: what are my clothes saying about me?

What image do you want to portray? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit

Dressing in Europe

le métro se lèveEurope is a popular destination for American travelers. Whether it is a business trip or one for the purpose of tourism, Europe is full of places and events to attend which are sure to keep your agenda filled. As a business person, however, it is important to always distinguish between American and European cultures, while it is also important to remember that Europe is comprised of 50 different countries. Dressing in a different continent involves dressing differently, in order to account for different factors, such as climate, culture, on-going events, and activities planned for the trip. In order to check for some of these factors, you can search up in the internet travel guidebooks or official tourism websites that can give you information on the weather and many other factors that may affect your trip.

It is generally believed (in America, anyway) that Europeans dress ‘better’ than Americans. This is because Americans focus more on a casual comfort type of attire, which gives us a better general rule for dressing in Europe. You should always aim to dress better than you would for the same occasion in the United States. The article “Europeans dress better than Americans: Fact” for the website, the views are shared by the writer on why this notion is accepted. Now, let’s look at some relevant situations to be taken into consideration for choosing an attire while traveling in Europe.

Winter Weather

Scandinavian countries have very harsh winters. For example, in Sweden it gets down into the 20-30 degrees Fahrenheit in the south and to less than 10 degrees Fahrenheit in the north. Coastal cities can be humid, making the winters feel even colder. If you’re visiting in winter, you will need thick insulated jackets, thermal long underwear, waterproof gloves and scarves and hats.

Summers in Europe

As you move toward the south of the continent, the winters get warmer. If you’re traveling to Greece or Spain, you can expect winters with temperatures in the 50s or higher and little to no snow. Summers are cooler in northern Europe and hotter and more humid as you move south. If you’re visiting during the summer, bring a light jacket and some long pants with you in case the temperatures drop in the evening.

Casual Attire

Casual attire is common in Europe, but you might need to follow special rules when visiting churches, cathedrals, the Vatican Museums and certain palaces and castles. In many of those places, sleeveless tops and shorts are not allowed. Women must wear skirts long enough to cover their knees, and keep their shoulders covered. A large shawl draped over the shoulders should be enough if you’re wearing a summer dress or tank top and don’t want to change. Jeans are considered very casual in Europe. They’re fine for a day out touring the town, but not for dinner at a nice restaurant, even if you pair it up with a nice shirt.

Formal Attire

When dining out or trying to gain entry to posh clubs, cabaret shows, and other formal venues, you will need formal attire. For men, this could be something as simple as wearing a blazer on top of your shirt. Some five-star restaurants, especially in big cities like Paris or London, might also require a tie. Moulin Rouge, in Paris, for example, requires a minimum of a business attire: no flip-flops, no jeans, no shorts or T-shirts.

Do Europeans dress better than Americans? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit

Cross-Culture Etiquette

All cultures are different, and these differences are evident in many aspects of society. From customs to attires, cultural differences are part of everyday life. For business, these differences are to always be taken account for, as they can limit the expansion of any industry as much as they can open its frontiers. For business people, it is important to always acknowledge cultural differences, in order to leave the correct impression. Etiquette is also a part of a country’s culture, and it can vary greatly. This article will focus on some of the main differences of cross-cultural etiquette and how to account for them, in order to give the best image of yourself possible.

Dressing correctly:

One of the most evident differences among cultures is clothing. The proper attire can help in leaving the best first impression, and you should always make sure to be dressed as sharp as possible for any occasion. Since clothing is the first thing people notice about you, your attire will set the tone for how you will be noticed throughout the rest of the interaction. Always make sure to not only follow the dress code for your industry, but also for the place you are visiting. For example, in some countries in the Middle East suit jackets and ties are not usually worn, however, it is always expected for a man to dress sharp. For women, jewelry, makeup, dress/skirt length, and hair style are acity-houses-village-buildingslways factors to consider when visiting a foreign land. Make sure to always do your research on the appropriate dress code for the place you visit, and when in doubt, make sure to dress conservatively.


On a business trip, you will always be interacting with people, and in many occasions, people native to the place you are visiting. Greeting others can vary in different cultures, as an example, it is widely accepted in countries like Colombia or Argentina to greet and meet others with a kiss on the cheek. Local customs can vary greatly, and it is up to you to do some research beforehand in order to accommodate to them. If you are visiting a country where their first language is different from yours but they can still communicate with you, make sure to do your best to understand without correcting their mistakes, as this can be deemed impolite and lead to misunderstandings. When considering topics of conversation do some research beforehand in order to assess what topics people usually discuss. It is always a good idea to learn some history of the place you are visiting and some cultural facts, as they can always be great conversation starters. Make sure to always give out your business card properly when contact information is brought up, and treat your and his/her business card with respect. 

Personal space is also part of interacting with others. Always respect the views of other cultures when it comes to personal space. For example, patting someone on the back is okay in most Latin American countries, but it is frowned upon in China. Always be informed on these type of customs when interacting with people from another culture.
Punctuality is a factor that can vary from place to place. Being on time is not always expected, so it is always better to be prepared for your colleagues or customers to show up late. You, however, should always make sure to be early.

What is your favorite country to visit on business? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro

For more information visit