Shopping For “Your Colors”

We all have a color palette that works best with our complexion and hue.

 

Light colors tend to go best for those with a fair & whiter skin tone. Toned colors tend to work best for the person with a soft over all look. Deep colors work best for a pigment-rich person. Bright colors work best for the person who has clear skin, bright eyes and silky hair, and of course we have to consider the person who may have warm, cool or neutral undertones.

 

While it may not be apparent on the runway or in the pages of fashion magazines, the real reason that looks often stand out, or “pop” to us, is that the colors chosen for the models work really well with their tone and hue. Mass-market brands would do well to pay more attention to this, by marketing & packaging their clothes to specific “color personalities” who can then become unofficial “endorsers” of their brands.

 

 

A recent trip to the new ARKET store in Munich, Germany, showcased impressive skill at pairing colors together on the rack to simplify ease. (And it would be shameful not to mention that the layout of the store was impressive, with each block of colourful garments visually appearing like a utilitarian art piece!)

 

With an ever-increasing shift to online retail, brick-and-mortar stores would do well to follow ARKET’s lead in pairing function and style with colors and tone. We think this will increase the likelihood of customer delight while shopping, which is also likely to result in increased sales at the register.

 

Are you a designer, or a fashion retailer? Could this work for you?  Tell us. …

Mastering Color (as Image Consultants)

Frequently, we hear about someone with great credentials who doesn’t seem able to advance in his or her career. Yet someone else, less qualified, does. Why is that? It may be that the second person embodies a stronger visual credibility.

 

What is visual credibility, and how does it impact your clients? Visual credibility is the ability to sell yourself as the admirable, respected person that you are. The tool for empowering your clients to do that is all in the wardrobe, as well as in their grooming habits. It is important to remember that looks do matter, and that your clients have much more control over creating positive outcomes than they might realize.

 

At the same time, it is entirely possible for clients to make changes without taking drastic measures like plastic surgery, acquiring a $10,000 wardrobe, or spending two weeks at a health and fitness resort.

 

On February 13, Shanna Pecoraro and the NYC Image Consultant Academy will offer a class to help image consultants and stylists improve their color recommendations, which will help clients vastly improve their visual credibility.

 

In the program, consultants can expect to become stronger at:

  • Pairing colors that are uniquely flattering to clients
  • Matching the level of respect your clients receive with clothes that magically convey a high level of visual credibility
  • Finding ways to distinguish your clients’ unique personal style
  • Making improvements to your clients’ visual credibility within 24 hours

 

Take a look at our “Steps to Your Best Coloring” course in NYC on February 15, 2017 – and let us know what questions you may have. Additional details can be found below, and you can click here to register. In case you’re interested, our popular “FAST TRACK to becoming an image consultant” program is also taking place on February 14 – 20 in NYC. Click here for more info.

color-palette

 

Course information:  

“Steps to Your Best Coloring” – here, we “train the color consultant” in a program designed for image consultants, stylists, hair professionals, makeup artists and anyone who is obsessed with color in their lives.  The program is approved by the Association of Image Consultant International (AICI) for 0.7 CEUs. The program runs $650, and AICI members receive 20% off.

 

Description & Learning Outcomes:

Get ready for a hands-on, 7-hour course that will renew and enhance your understanding of the relationship between personal coloring and color theory. Go deep into choosing the best color palette for your clients. In this program, Shanna shares her unique three simple steps to finding the best color.  She will teach you how to see, identify, and match subtle nuances of color in skin tone, hair, makeup, and clothing.

 

By the end of this program you’ll be able:

  • Conduct color analysis effectively and with confidence
  • Define three properties of personal coloring
  • Identify the best color palette for each client
  • Identify the differences between right and wrong color effects on a person
  • Name the key characteristics of each color palette

#color-analysis, #fashion, #image-consulting, #shanna-pecoraro, #style-advice, #using-colors

Getting Through Your Fat Days

Have you ever had a fat day?

 

Though not the easiest thing to admit, fat days happen to us all. Bloating, bad lighting and too many margaritas over the weekend all creep up to create tight spaces in the skirts/pants. And sometimes, there is no reason – our bodies just aren’t working with the clothes we’ve so meticulously picked out. Fear not, dear friends: with the right color, style, print combinations and attitude, you can come out looking shiny and new on these rougher-than-most of days.

slim-dressing

 

One core option for our regulars has been to wear the same color from head to toe – also known as going Monochromatic. You’ll look a few pounds lighter if you match your top and bottom in the same color, but when you wear a dark color such as black or navy, you are likelier to appear 5-10 pounds lighter.

 

Remember the ABCs of dressing – Accentuate, Balance, and Camouflage! You want to accentuate your assets, balance where things are a little off place, and camouflage the challenge areas. The proportion should always be your motivating key here; send photos to your image consultant or trusted friend before you head out – or, check out this fun new app in beta called Savvy Closet, which lets you give your friends feedback on their dressing room choices.

Choose the right jacket. A tailored jacket with the proper length will always look chic and trim.

Wear jeans and pants with heels—together they are sexy and sophisticated.

Be sure to pick your prints wisely. Prints aren’t as slimming as solid colors, but you can make them work for you by playing up their camouflaging features. If you’re bigger on the bottom, try pairing a printed A-line dress with a pair of black tights. Remember choosing prints according to your features and overall body structures.

A few final essential tips: Wear pointed heels to elongate your legs, look for the best neckline for your frame, and if in doubt (or it’s the absolute fattest of days), wear a wrap dress. Every woman looks good in one. Trust us.

 

What’s your favorite fat day outfit? Tell us below, or via our Twitter handle @nycimageacademy.

 

Picking the Right Pair of Glasses

choosing-eye-glasses

Last week, we were just about to move past the “back to school” sales and promotions that have created lines in stores and on e-commerce sites for the past 5-6 weeks. While working with a client on seasonal wardrobe update, he asked for help with selecting a new pair of eyeglasses. After two years of the same pair, he was ready for a change.

 

Our client’s primary interest was to create more definition around his eyes – using the frames to make his blue eyes pop while quite literally framing his face. We ended up spending several hours on Manhattan’s Upper East Side, testing frames and having lots of laughs while trying on various sunglasses, eyeglasses, and other in-store accessories. We narrowed it down to 2 pairs: a stunning midnight blue pair from Face à Face at Occhiali’s store, as well as a cobalt blue pair from Warby Parker, at their upper eastside shop.

 

In case you are looking to refresh your fall look, a new pair of eyeglasses can make a huge difference – and sometimes, a faster and more distinctive difference than shopping for new fall eye colors or lip liners. Here are a few tips that can help you with eyeglass selection:

  • Consider your face shape before choosing glasses. For example: If you like to balance your round face, go for glasses with an angular shape. It is always flattering
  • A wide bridge between the lenses often fits better for the person with wider set eyes.
  • Consider the weight of frames you currently have and think about an adjustment period if you end up finding frames that are heavier
  • Consider other glasses you have. Assuming your prescription hasn’t changed, ask yourself what color and glasses “look” will best communicate the image you hope to portray next season.
  • If you wear contacts daily (or have perfect eyesight – lucky devil!), consider finding a pair of eyeglasses with no prescription. Style-only glasses are fun to shop for, and can make you appear smarter, sexier, and more confident in all sorts of instances.

 

By the way, our client ends up snagging the midnight blue pair which made his blue eyes pop. Let us know your eyeglass finds and selections below, or via our Twitter handle @nycimageacademy

#eye-glasses, #image-consulting, #image-tips, #mens-styling, #personal-shopping, #shanna-pecoraro, #style-advice

Dressing Tips for the CEO-ready

For years, many in our community of clients wondered, “How is it that some of the female CEOs we know are always able to look so put together?”

Dressing in the office has a lot to do with your company’s culture. When working with dress codes, more creative, laid back occupations call for less stringent dressing routines and more formal occupations require more formality. However, there are some rules that apply to almost everyone. Whether you’re a corporate CEO, the founder of a technology startup, or an up-and-coming leader, there are some tips that we can all follow:

Power outfit

  • Don’t shy away from color, especially when it comes to dressing. Pick the right color and people remember YOU; Pick the wrong color and people will only remember your DRESS
  • Trade in your corporate power suits for designers that feature cleaner lines and an edgier look
  • Simple makeup is never a bad idea, especially when there’s an impromptu meeting or luncheon to attend
  • Investing in a great hair ‘do or professional blow dry can establish a level of polish without having to wear your “Sunday best”
  • Spice up your look with some interesting accessories – statement pieces that aren’t too flashy

In our opinion, anyone in a leadership role has a duty and a responsibility to look professional, be well-dressed, and always act as a spokesperson for the brand she represents. If dressing is not your strength, hiring an image consultant/stylist will save you headaches and a lot of time and money, too.

For more image consulting info please go to www.nycimageconsultantacademy.com

Your Professional Closet Update This Summer

 

Do you ever stare at your closet full of clothes and find yourself saying, “crap, I have nothing to wear!” This occurrence is more common than you’d think. A common perception that leads us to such closet dilemmas is one suggesting that dressing “Professional” means you can’t be chic & trendy. The good news is that this idea couldn’t be further from the truth – you can dress chic and professional at the same time in many workplace scenarios.

Summer updates

Here are a few summertime closet updates you may want to consider:

 

Choosing color – Be mindful of choosing colors. Colors can make you look younger, healthier and slimmer. So choose the colors that complement your skin tone, and be sure to test unknown colors by holding them next to your face and asking a friend to give you their honest opinion. Ask “does this make my face pop?” Such tests work well with scarfs, shirts, ties, necklaces, glasses, lipstick, and more.

Choosing style – In the summer, your professional attire can be a little looser & comfortable, but always avoid plunging necklines, open shirt backs and short shorts. For the most flattering professional look, we suggest keeping the length of your skirt and shorts just below or above the knee.

For many of our clients, it has been well worth it to invest in these summer items:

 

  • A summer suit (if you have the budget) or dress pants in your best neutral color
  • A pair of lightweight jeans or lighter colored Capris
  • A sleeveless dress that fits your body shape and your personal style (hint: in 2016, we are seeing a lot of patterns)
  • A short in your best neutral color (black, gray, khaki, cream, brown or white)
  • A tee in your best color
  • A printed blouse within your color palette
  • A cotton or linen cardigan
  • A statement piece, like a cotton or linen scarf in your best colors & pattern
  • Accessories, such as a lightweight bag, sandals, necklaces, bracelets, earrings, and sunglasses

 

Keep in mind that you don’t have to break the bank to find new summer looks; often times, inexpensive deals can be found online, on sale and at outlets. The key is to start looking now and not waiting until too late in the end of summer to start.

For more image consulting training info please go to www.nycimageconsultantacademy.com

Blending Shades: Colors of the Year

Just before the holidays, PANTONE announced their Color of the Year Selection for 2016, which resulted in a first for the color authority: a blending of two shades. Rose Quartz and Serenity, paired side-by-side, suggest a calming union that signifies a sense of connectedness and mindfulness through color.

 

So, how does this blended color affect your clients’ wardrobe planning in Spring 2016?

Chances are, you’re already getting comfortable with the color. If you’re an Apple fan, you’ve already witnessed the incredible popularity of the Rose Gold iPhone 6S, which Apple re-used for its launch of the smaller MacBook laptop last year. Very similar color shades are popping up on sweaters, pens, eye make-up – and nearly everywhere it seems to scream SPRING!

 

The colors of the Spring 2016

The colors of the Spring 2016

Once you’ve determined your client’s optimal color palette, consider the Rose Quartz and Serenity as best for those with a Soft Palette, or those with Cool Palette (our Pocket Color Compass –Steps To Your Best Coloring book can help you do this). Darker shades and combinations of the two colors may provide attractive options for nearly all palettes’, especially for ladies’ pants, skirts, accessories (think scarves, gloves, glasses), and gifts this year as well.

 

So keep your eyes open for Rose Quartz and Serenity, but bear in mind that these are trendy colors (truly of the moment)and may not be best for your skin tone or that of your clients. Here, we chose the top nine colors for you to try on next time you shop. Send us a photo or video, and let us know how these shades work for you!

 

For more info please visit www.nycimageconsultantacademy.com

#color-analysis, #color-of-the-year, #image, #image-consulting, #shanna-pecoraro, #trendy-colors