Those of us who’ve been in the image consulting business a while remember a time when the average man – and let’s face it, most men – cared less how they looked. From grooming habits to ironing to matching socks, popular culture had us believe that the majority of men were comfortable in baggy jeans and t-shirts and sneakers all the time — and thus, men who actually followed fashion tended to be a little less vocal about it. Gay or straight, wealthy or middle class, it didn’t matter: men were expected to “throw something on” unless their mothers or wives made them change for a special occasion.
Boy, those times have changed. A recent article in The New Yorker, The Man Who’s Helped Elon Musk, Tom Brady, and Ari Emanuel Get Dressed, by Sheila Marikar, underlines this change to its fullest. By profiling Andrew Weitz, Marikar unveils Andrew as fashion stylist and owner of Weitz Effect, a consultancy that targets men who sit behind desks most of the day. In Hollywood, those men include managers, agents, and executives who make the music and entertainment industries run. Most of these men don’t like to be “outed” as needing help, mainly because what Weitz does isn’t exactly a “common thing” yet.
The article is funny, illuminating, and for any image consultant, it’s an inspiring ride. We highly recommend it. One thing that seemed to come up repeatedly through the story was the effect that dressing well has on a man’s confidence. This confidence, for Weitz’ clients and for other men (like ones we’ve worked with), pays off financially in time. When you dress like a Pro, you start to stand taller – you guessed it, like a Pro, and sooner or later, you are likely to get paid like Pro.
How have you seen men dressing more fashionably the past few years? What are some trusted tips you share with men who could use a little help?