Your Digital Presentation

As image consultants, we are in the business of making people look their very best. In keeping with that expectation, it is important to take care of your own appearance and presentation. Nowhere has this been more relevant than in the social and digital sphere.

 

Just as you would utilize a client’s natural gifts to enhance his or her style, you should attempt to be consistent in your looks on a daily basis. Here are 3 important areas to consider for the social and digital sphere:

 

#1. PROOFREAD!

When posting on FB, Twitter, Instagram or another social channel, be as polished as you can with spelling, grammar, and syntax. While everyone understands an occasional autocorrect error, messages with the wrong word in them make you look careless – and autocorrect often replaces the word you wanted to say with a completely different word! So, taking an extra 3-4 seconds to read ALOUD your posts beforehand will help you catch mistakes.

 

#2. APPROACHABLE PROFILE PHOTOS

When selecting your primary profile photo (and any others that are frequently viewed), it’s important they be as polished as possible and have been taken within the last 5 years. Avoid goofy photos, or photos with more than one person in them. Make sure your face is well lit, and that you appear approachable. A smile is not an absolute requirement, but looking smug won’t help you personally or professionally (and in this business, personal networks matter a lot!).  If you’re unsure, send your primary photos to 3 friends and ask for their candid opinions before changing your profile photo.

 

#3. TOPICS TO AVOID

It’s not uncommon to feel compelled to comment on hot-button news topics. The past few years have shown much of the world to be divided on topics, and when you add in elements of religion, politics, or sex, you risk alienating potential references and even friendships.  If you must get political, I suggest picking a single issue that’s important to you and focus 1 or fewer posts per week on the topic, written in an educated tone. You may also choose to keep one account (say Facebook) for personal posts, and another (LinkedIn) for business or public posts.

 

Does your company have a social media posting policy? We look forward to your thoughts or suggestions on this matter!

Finding Inspiration on Pinterest

Sometimes, clients need a little visual encouragement to consider a new look (even when they are desperately asking for it!). It’s not always easy to find what you need for inspiration – and when you do, often times e-commerce sites and links only work for a short time, plus, finding the right INSPIRATION for a look can be researched without having to simultaneously SHOP by colors, styles or price.

 

The team and I at NYC Image Consultant Academy have recently moved our Polyvore images of inspiration over to Pinterest, and use the collection of thousands of looks, across many boards and pins, for client inspiration. From casual, skinny-jeans-on-the-go vibes to radical, artsy-runway looks, we have been inspired by it all!

 

If you could use a little help for inspiration with your clients, follow us to check out our pins here: https://www.pinterest.com/spimage/

 

 

Want to learn how to become a stylist and a strong, independent image consultant? Or bulk up on color theory?  We have more than 20 years of experience in the fashion and image consulting worlds, and love to share knowledge in our classes and programs! …. Click here to learn more http://bit.ly/1OROobY

#fashion-styling, #personal-style, #professional-dressing, #shanna-pecoraro, #style-advice

Dressing Men

Those of us who’ve been in the image consulting business a while remember a time when the average man – and let’s face it, most men – cared less how they looked. From grooming habits to ironing to matching socks, popular culture had us believe that the majority of men were comfortable in baggy jeans and t-shirts and sneakers all the time — and thus, men who actually followed fashion tended to be a little less vocal about it. Gay or straight, wealthy or middle class, it didn’t matter: men were expected to “throw something on” unless their mothers or wives made them change for a special occasion.

 

Boy, those times have changed. A recent article in The New Yorker, The Man Who’s Helped Elon Musk, Tom Brady, and Ari Emanuel Get Dressed, by Sheila Marikar, underlines this change to its fullest. By profiling Andrew Weitz, Marikar unveils Andrew as fashion stylist and owner of Weitz Effect, a consultancy that targets men who sit behind desks most of the day. In Hollywood, those men include managers, agents, and executives who make the music and entertainment industries run. Most of these men don’t like to be “outed” as needing help, mainly because what Weitz does isn’t exactly a “common thing” yet.

 

The article is funny, illuminating, and for any image consultant, it’s an inspiring ride. We highly recommend it. One thing that seemed to come up repeatedly through the story was the effect that dressing well has on a man’s confidence. This confidence, for Weitz’ clients and for other men (like ones we’ve worked with), pays off financially in time. When you dress like a Pro, you start to stand taller – you guessed it, like a Pro, and sooner or later, you are likely to get paid like Pro.

 

How have you seen men dressing more fashionably the past few years?  What are some trusted tips you share with men who could use a little help?

Shopping For “Your Colors”

We all have a color palette that works best with our complexion and hue.

 

Light colors tend to go best for those with a fair & whiter skin tone. Toned colors tend to work best for the person with a soft over all look. Deep colors work best for a pigment-rich person. Bright colors work best for the person who has clear skin, bright eyes and silky hair, and of course we have to consider the person who may have warm, cool or neutral undertones.

 

While it may not be apparent on the runway or in the pages of fashion magazines, the real reason that looks often stand out, or “pop” to us, is that the colors chosen for the models work really well with their tone and hue. Mass-market brands would do well to pay more attention to this, by marketing & packaging their clothes to specific “color personalities” who can then become unofficial “endorsers” of their brands.

 

 

A recent trip to the new ARKET store in Munich, Germany, showcased impressive skill at pairing colors together on the rack to simplify ease. (And it would be shameful not to mention that the layout of the store was impressive, with each block of colourful garments visually appearing like a utilitarian art piece!)

 

With an ever-increasing shift to online retail, brick-and-mortar stores would do well to follow ARKET’s lead in pairing function and style with colors and tone. We think this will increase the likelihood of customer delight while shopping, which is also likely to result in increased sales at the register.

 

Are you a designer, or a fashion retailer? Could this work for you?  Tell us. …

#PeopleWatching: Finding the Fun in Observation

Traveling abroad creates opportunities for many adventures. New sights, sounds, smells and tastes are hopefully woven into each visit overseas.

 

Some of our favorite moments traveling abroad have involved people watching. That’s right: sitting quietly and just observing the interactions, body language, and overall humanity of the characters crossing near us, this way and that.

 

When it comes to personal style, in general and through #peoplewatching, we have observed that American fashion is more casual overall, European fashion is more “everyday elegant”, and Asian fashion is a fascinating mix of “Designer and Street”.

 

 

To expand: Americans love to travel in comfort, so a lot of the clothing seen is geared towards that. Fabric choices lean a bit more toward washable and more ‘forgiving’ cuts. Even for the professional traveling on business – for many, casual seems to be key when going abroad.

 

Europeans have a more ‘proper’ sense of style, which is not nearly as casual as Americans. Euros tend to dress properly for nearly all occasions. Quality over Quantity seems to be the mantra, with solid, long-lasting fabrics used in professional attire and for the everyday outfit.

 

Finally, Asian style seems to be driven by celebrities, influencers, and film/TV culture. Trending outfits appear in every occasion and type of profession. Many European & American Designers and fashion brands have considerable influence in Asian buying powers.

 

Do you ever sit near a crossroads and people watch? What’s your favorite place to go #peoplewatching? How does #peoplewatching influence your decisions as a shopper, or in your career? Tell us …

Tips to Remaining Youthful in Spirit

“When your friends begin to flatter you on how young you look, it’s a sure sign you’re getting old.“ – Mark Twain

 

Getting old doesn’t mean what it used to. In fact, we read and hear all the time that “age is nothing but a number”, and to some degree, that’s true. Some of the most energetic, fun-filled people we know are over 50! Yet in the same hand, sad to say, we’ve observed a good number of miserable people who are in there 20’s.

 

A casual observer might think that your natural disposition and upbringing have a lot to do with your outlook on aging, but setting an intention to take care of yourself is just as important. In fact, making a daily practice of self-care can bring tremendous pleasure, in addition to reducing fine lines and flabby arms.

 

Here are a few mantras we try to remember, daily, in order to keep the bad parts of aging away and the best parts on our side:

 

Aging gracefully doesn’t mean “doing nothing”
Many women keep the same hairstyle, makeup, and clothing for years. The style may look great when they’re in their 30s, but after 50s, the same style will not work as effectively as their 30s. Changing your hairstyle and recheck your coloring and style every few years is one easy fix and can bring a sense of vitality for weeks after!

Invest in well-fitted clothing
It’s not easy to find flattering clothes in every age, especially, after the 50s. We advise that you avoid body-squeezing clothes and choose only well-fitted outfits to do the trick.
 
Do not skip exercise

Using “Getting Old” is not an excuse for starting or skipping exercise. Swimming, yoga, biking, or simply walking, 3-4 times a week, for the joy of getting your heart rate up, has many long-term benefits.

 

Don’t overdo the “anti-aging” treatments
No one likes “looking older,” but a Botoxed face or puffy lip isn’t a great look either. The right skin products help diminish fine lines and wrinkles, and a little extra moisturizer blended with the right foundation can even out your complexion.

Make sure to get enough sleep
Fewer hours of sleep are most likely to show up on your face immediately and can be seen in the form of wrinkles, black circles, and puffy eyes. But not getting enough sleep is also linked to a greater risk of other health problems, which become even more important as you age.

Do not skip the dentist or the eye doctor!
We are often focused on our wrinkles or thinning hair but forget to take care of our teeth. Yellowing teeth make us appear older. Be sure to floss thoroughly and brush at least twice daily to maintain positive dental hygiene. Be sure to also keep your annual appointment with the eye doctor, getting dilated as necessary, and checkups to ensure your glasses meet the needs of your eyes as they change.

Don’t use the wrong colors
A visit with your image consultant is important, even if it’s only once every year.  As we age, some colors and patterns start to bring out the best in us – and others should be tossed aside. Working with a trusted partner can do wonders for your outward appearance, and help you feel confident, relevant, and sexy when you need those feelings the most!

 

Are you over 50? How do you practice self-care? Let us know ……

Tips for Looking Better in Photos

Nowadays, it seems we are constantly being included in photos. At the dinner table, outside restaurants, between sessions at a conference, and now, especially, on our once-sacred “lounge days” during vacation. We document the people we’re with while we’re at the places we love!

 

The catch to all this documentation is that few of us can afford to bring a professional lighting crew and “glam squad” around at all times to accentuate our best assets! You don’t have to have the resources of an A-lister, however, to be prepared and look your best in nearly every photo taken.

 

Here are a few tips we’ve shared with clients this year:

 

  1. If you anticipate that you’ll be photographed in advance of an outing, apply your makeup according to the lighting you expect
  2. Try to stand with the sun/light source behind the camera, so that you are front lit. It’s much easier to filter a photo later that’s been front lit than the opposite; check out Afterlight as a great app to correct great backlit shots (available for IOS, Android and Windows phones)h
  3. If you’ll be outside, try to avoid sparkle in foundations and eye makeup. Glitter often accentuates your fine lines and will age you
  4. Avoid wearing too much blush, and when you do, blend it in well
  5. Use a light-reflecting concealer to combat dark circles under the eyes
  6. Use an anti-shine crème to keep your skin matte
  7. It’s ok to cheat the camera. Stand sideways, cross your legs to slim the body, and always try to twist your shoulders to face the photographer
  8. Do not chew gum, and always mind your posture
  9. If you’ll be with friends, politely ask to be photographed from your “better side,” if it feels appropriate
  10. Do not ask waiters or strangers to take additional rounds after the first shot(s). They have not been hired to help you document your evening; be ok with a shot or two, and then let it be.

And, in case you need to get ready for photos in a pinch, here are a few tricks for the ladies:

 

  1. Create subtle, smoky eyes with eye shadow and your fingertips
  2. Smooth out flyaways with your hands
  3. Plump up your eyelash volume with a curler or volumizing mascara
  4. Bonus: always check your teeth for spinach and other delights!

How do you get ready for photos? Share with us ……