Everyday Manners

black-and-white-city-man-peopleEtiquette and manners can be expressed through all times of the day when interacting with others. If you are trying to improve your image, whether it is to improve your business or personal relations, learning proper etiquette and manners for the average day will prove to be of help. Here are some tips to improve your personal image with everyday manners:

Be nice

Being friendly and polite can often lead others to reciprocate this behavior. Phrases such as “thank you,” “please,” “you’re welcome,” and “excuse me” are always welcome and show politeness – which will always impress any person you come in contact with. Smiles are also always to be included in our interactions. Even when we are not feeling great, a smile may help us in lifting up the mood of not only ourselves but also whoever we come in contact with. Being polite and nice is always rewarding in any type of relationships.

Punctuality is always key

Whether it is a doctor appointment, a job interview, a meeting with a friend, always aim to be on time, as this is a sign of respect for the other party. By making others wait you are making them waste their time, and everyone gets bothered when their time is being taken away for no reason.

Philanthropy is not only volunteering projects

Always be willing to help others. Opening the door for someone who’s busy carrying packages, or helping out someone who is looking for a store at the mall, are equally great situations in which to help others. These actions will show a great image of who you are, and could lead to great interpersonal relationships.

Be respectful

Respect is always implied in any interaction with people. Tolerance for others’ opinions and arguments goes along with showing others respect. Always use yourself as an example in these situations, for you would like to be given a personal space and respect in any situation, therefore doing it for others should be just logical. The old saying “If you don’t have anything nice to say, then don’t say anything” is wise and should be followed in most social situations.

You should be last

Let others go before you. It could be at a grocery store or when both of you reach a door at the same time. Gesturing others to go ahead before you is a great way of showing respect for others. Not many people do this, and you will stand out for sure among others when doing this.

Dining etiquette

Even in the smallest of situations, you should always eat as politely as possible. Table manners were created in order to create a more pleasant experience for all participants, therefore. everyone expects you – just as you expect others – to follow basic guidelines for dining etiquette. You can check our other articles on dining etiquettes for different situations and places.

Introduce the new one

If you know the parties participating in a gathering, but they don’t know each other, take your time to introduce them. Expressing something they may have a common might be a great ice breaker and your friends will most likely be grateful you were able to give them a piece of information with which to get a conversation started.

Do you have manners? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

Dressing in Europe

le métro se lèveEurope is a popular destination for American travelers. Whether it is a business trip or one for the purpose of tourism, Europe is full of places and events to attend which are sure to keep your agenda filled. As a business person, however, it is important to always distinguish between American and European cultures, while it is also important to remember that Europe is comprised of 50 different countries. Dressing in a different continent involves dressing differently, in order to account for different factors, such as climate, culture, on-going events, and activities planned for the trip. In order to check for some of these factors, you can search up in the internet travel guidebooks or official tourism websites that can give you information on the weather and many other factors that may affect your trip.

It is generally believed (in America, anyway) that Europeans dress ‘better’ than Americans. This is because Americans focus more on a casual comfort type of attire, which gives us a better general rule for dressing in Europe. You should always aim to dress better than you would for the same occasion in the United States. The article “Europeans dress better than Americans: Fact” for the bangsandabun.com website, the views are shared by the writer on why this notion is accepted. Now, let’s look at some relevant situations to be taken into consideration for choosing an attire while traveling in Europe.

Winter Weather

Scandinavian countries have very harsh winters. For example, in Sweden it gets down into the 20-30 degrees Fahrenheit in the south and to less than 10 degrees Fahrenheit in the north. Coastal cities can be humid, making the winters feel even colder. If you’re visiting in winter, you will need thick insulated jackets, thermal long underwear, waterproof gloves and scarves and hats.

Summers in Europe

As you move toward the south of the continent, the winters get warmer. If you’re traveling to Greece or Spain, you can expect winters with temperatures in the 50s or higher and little to no snow. Summers are cooler in northern Europe and hotter and more humid as you move south. If you’re visiting during the summer, bring a light jacket and some long pants with you in case the temperatures drop in the evening.

Casual Attire

Casual attire is common in Europe, but you might need to follow special rules when visiting churches, cathedrals, the Vatican Museums and certain palaces and castles. In many of those places, sleeveless tops and shorts are not allowed. Women must wear skirts long enough to cover their knees, and keep their shoulders covered. A large shawl draped over the shoulders should be enough if you’re wearing a summer dress or tank top and don’t want to change. Jeans are considered very casual in Europe. They’re fine for a day out touring the town, but not for dinner at a nice restaurant, even if you pair it up with a nice shirt.

Formal Attire

When dining out or trying to gain entry to posh clubs, cabaret shows, and other formal venues, you will need formal attire. For men, this could be something as simple as wearing a blazer on top of your shirt. Some five-star restaurants, especially in big cities like Paris or London, might also require a tie. Moulin Rouge, in Paris, for example, requires a minimum of a business attire: no flip-flops, no jeans, no shorts or T-shirts.

Do Europeans dress better than Americans? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

Cross-Culture Etiquette

All cultures are different, and these differences are evident in many aspects of society. From customs to attires, cultural differences are part of everyday life. For business, these differences are to always be taken account for, as they can limit the expansion of any industry as much as they can open its frontiers. For business people, it is important to always acknowledge cultural differences, in order to leave the correct impression. Etiquette is also a part of a country’s culture, and it can vary greatly. This article will focus on some of the main differences of cross-cultural etiquette and how to account for them, in order to give the best image of yourself possible.

Dressing correctly:

One of the most evident differences among cultures is clothing. The proper attire can help in leaving the best first impression, and you should always make sure to be dressed as sharp as possible for any occasion. Since clothing is the first thing people notice about you, your attire will set the tone for how you will be noticed throughout the rest of the interaction. Always make sure to not only follow the dress code for your industry, but also for the place you are visiting. For example, in some countries in the Middle East suit jackets and ties are not usually worn, however, it is always expected for a man to dress sharp. For women, jewelry, makeup, dress/skirt length, and hair style are acity-houses-village-buildingslways factors to consider when visiting a foreign land. Make sure to always do your research on the appropriate dress code for the place you visit, and when in doubt, make sure to dress conservatively.


On a business trip, you will always be interacting with people, and in many occasions, people native to the place you are visiting. Greeting others can vary in different cultures, as an example, it is widely accepted in countries like Colombia or Argentina to greet and meet others with a kiss on the cheek. Local customs can vary greatly, and it is up to you to do some research beforehand in order to accommodate to them. If you are visiting a country where their first language is different from yours but they can still communicate with you, make sure to do your best to understand without correcting their mistakes, as this can be deemed impolite and lead to misunderstandings. When considering topics of conversation do some research beforehand in order to assess what topics people usually discuss. It is always a good idea to learn some history of the place you are visiting and some cultural facts, as they can always be great conversation starters. Make sure to always give out your business card properly when contact information is brought up, and treat your and his/her business card with respect. 

Personal space is also part of interacting with others. Always respect the views of other cultures when it comes to personal space. For example, patting someone on the back is okay in most Latin American countries, but it is frowned upon in China. Always be informed on these type of customs when interacting with people from another culture.
Punctuality is a factor that can vary from place to place. Being on time is not always expected, so it is always better to be prepared for your colleagues or customers to show up late. You, however, should always make sure to be early.

What is your favorite country to visit on business? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro

For more information visit http://www.nycimageconsultantacademy.com

European Etiquette

Traveling to a foreign country for work is exciting, but it can be just as enjoyable as it can be stressful. In business it is important to always have some knowledge of local customs, in order to always be giving the best personal image we can of ourselves. Learning etiquette is the best way to not only be proper during social events or meetings, but it also helps to show respect and gratitude for the culture in which one is at the moment, hence why etiquette can vary from place to place and why it is relevant to know the specific rules for each culture one has to participate in. Here are the general etiquette guidelines for three of the most known countries in Europe: France, Germany, and Italy.

Euro Dining

France- 5 things to watch out for dinner: Your voice, the bread, the substitutions, the silverware, and your hands and elbows. A common complaint from restaurants in France regarding Americans is that they speak too loudly, so try to always keep your tone soft, subtle, and the volume low. For the bread, you should not be surprised if it is not served before the main dish as it happens in the United States. The bread it is served along the main course, and you should not worry about having to put your bread on your table if you do not have a plate to put it on; this is sometimes expected. For the substitutions, they should not happen. It is better to stick with the dishes you asked for in the first place, as French restaurants expect the customers to defer their expertise of the chef. For the silverware, remember that the knife goes in the right hand while the fork goes on the left hand. Make sure that between breaks you cross your knife and fork on your plate, with the fork on top, otherwise the server may assume you are done with your food. For your hands and elbows always keep your elbows off the table and your hands visible throughout the meal.

Germany- 5 things to watch out for dinner: Your food, the water, your napkin, where you pass to, and your plate. For your food, utensils are used even for food such as pizza. However, Germans use knives only when absolutely necessary, cutting their food with the side of the fork when they can. For the water, always ask for it, since servers do not bring water unless you ask for it, and they usually charge for it. Always make sure to place your napkin to the left side of your plate when you’re done and folded when you are just leaving for a moment. When passing a dish to someone to the table, always pass it to the left, but if it is something like the salt or the pepper, pass it directly to the person who requested it. For your plate, always make sure to finish your food, as hosts assume that something was wrong if you do not finish the food served to you.

Italy- 5 things to watch out for dinner: Punctuality, your pace, silverware use, coffee. Always arrive on time, and be prepared to wait for your colleagues. Slow down your pace, as Italians eat much slower than us Americans do, and dinners can last from 3 to 4 hours. For silverware use, the same guidelines are used as in Germany and France; always eat with your silverware.

How to Assert Yourself in a Respectful, Non-bragging Manner

Many of us grew up learning from our parents and teachers how important it was not to brag about ourselves.  We were told, “it’s rude to be boastful”.  In fact, avoiding the temptation to brag is a commandment found in the books of several major world religions.

Image consultants – by the nature of what we do – work in the realm of perception.  We advise our clients to improve their confidence levels through their appearance, behaviors, and communication. We encourage them to utilize different colors, fabrics, and styles in order to dress for every occasion.  We teach them to enter every room with a purpose.  These things work for most, and yet, it’s a tough quality to teach.  Each situation where we are expected to impress presents itself with different clues and social codes.  One of the most frequent questions I get (and it comes from students of all ages and backgrounds) is “How do I assert myself without bragging?”

Blue jacket

It’s a great question, and I’ll provide some tips that have worked for me here.

One of the most vital ways that leaders impress those who follow them is through body language.  You can use this, too.  Basics, like eye contact, appropriate distance in a room, hand gestures, and most importantly – your posture – are incredibly important.  If you’re looking to share your intelligence with a potential client in a crowded room, make sure you approach them with strong posture, a winning smile, and a strong handshake.  Make sure your breath is fresh (but if you chew gum to freshen, be sure to spit it out before your approach said party).  Make good eye contact, especially with the people on your “list”, without staring them down. Practicing these tips with a parent, a friend or a mentor beforehand will make you significantly stronger at these things.

Have several topics on the top of your brain and be prepared to discuss them.  At least one topic should be relevant to your dealings with the person (i.e. business or educational), but also be aware of breaking news in your industry, in your geographic region, and know at least a new restaurant, shop, or movie you can recommend.  Usually, someone will speak to something that connects with one of these 3 topics, and you can confidently elaborate from there.  The fact that you’re prepared will make you appear confident, and not arrogant.

Finally, whether you’re at a cocktail party, a business meeting, or out with friends, you should always be inclusive of those present and those not present.  Emphasize teamwork by saying “we” and not “I”, even if you did the majority of the work on a project.  Future bosses, clients and friends all appreciate this.  Do not put other people down, as this does not help you build yourself back up, and once you’ve done it, the conversation can turn south quickly.  If someone has given you bad news or a negative response, simply state the facts without making it personal.  If you don’t know the answer to something, say it!  It’s always better to say “Let Me Get Back To You” than to provide an incorrect answer.

Finally, if you make a mistake – no matter how large or small – acknowledge it in the conversation.  This shows that you aren’t perfect (none of us are, after all!), but that you are confident enough to correct an error.  People appreciate this and will respect you tremendously for it.

We hope you’ve found this helpful, and welcome your stories, tips and comments on our blog.

Shanna Wu Pecoraro

Bullying: Always Out of Fashion

In an image-conscious culture filled with social media pundits, fashion critics, and intimidating crowds, it’s easy to think that the rallying cries of the past few years against bullying do not apply to us as image workers.  After all, some of the most memorable characters in films and television over the past few years have been ruthless, coldhearted, and show stealers!  Think of Meryl Streep playing an influential and ruthless fashion editor in The Devil Wears Prada (20th Century Fox, 2006) or Pete Campbell, the advertising sales executive in Mad Men (AMC Networks, 2007 – ).

These characters share more in common than their spoken words indicate, however.  The common trait is insecurity, and long-term feelings of insecurity unfortunately create feelings of inadequacy, which causes people to overcompensate with inflated egos and often ruthless behavior.

Words can hurt, and they influence us from the boardroom on down. “He is not a match for our brand” may be an accurate and acceptable statement heard in your professional circles, but comments like “She’s a whale”, “He’s got gross chicken legs”, or “Her modern dress line is ass-backwards” are rude. Repeated, constant comments like this to a person or about a person may constitute as bullying.


The 2014 WBI U.S Workplace Bullying Survey (workplacebulling.org) states that bullying can include:

  • Threatening, humiliating, or intimidating behavior
  • Verbal abuse
  • Work interference (sabotage), which prevents work from getting done

Since 2010, the month of May has been dubbed Civility Awareness Month.  Businesses like JP Morgan Chase, _city of brooklyn__, city governments, and our own industry association AICI (www.aici.org) have recognized Civility Awareness month, and have made commitments to recognize the importance of non-bullying behavior.

There is a difference between rude behavior and being bullied, however.  Being bullied means that you’ve been specifically singled out. Chrissy Scivicque  states that definitions for bullying include words like “systematic, hostile, threatening, abusive, humiliating, intimidating, and sabotage. In short, bullies are intentionally trying to harm you and your ability to do your work.”  When it comes to your personal image, personal safety, and sense of well-being, nothing should stand in your way of ensuring

Last month, we discussed the latest shows and ..

Removing yourself from any kind of bullying behavior is not only the kind thing to do – it’s the courteous thing to do, and should mirror the type of etiquette that image consultants everywhere should emulate.

If you think you’ve been a victim of bullying, take a further look at this article 5 steps for handling a workplace bully – us news http://bit.ly/1hK0Tmy.  And whether you’ve been bullied or have been the bully, take a step back and remember the Golden Rule: do unto others as you would have done unto yourself.


Shanna Wu Pecoraro, AICI CIP & the team of NYC Image Consultant Academy

For more info www.nycimageconsultantacademy.com

Packing For Traveling

Traveling can be filled with as many pleasant moments as not so pleasant ones. One of the main troubles for travelers starts before the trip even begins, and that is packing. Deciding on what to take and what to leave for any trip can be a hassle, and coming up with an effective checklist can prove to be more of a challenge than may be expected. A good philosophy to follow is to pack smart and travel light. The most experienced travelers seem to follow the same trend, of packing lighter and lighter after every trip, as we always tend to over-pack for most trips. We can examine how to go around those tricky questions when packing for our trips. Since there are so many reasons to travel, it is better to use generalized ideas that can help in any trip.

Travel Light

When traveling, weighing your luggage is the best way to determine whether you are over packing or not. This will also help you evade the fees that come with having luggage that ends up being heavier than it is allowed for airlines, for example. Having an electronic balance at home which you can use to weigh your bags might save you a lot of time and money. In addition, always make sure to check the regulations for the sizes and weights allowed by the company with which you will travel, whether it is an airline or a bus company. The reason why we emphasize the importance of packing lightly for any trip is the fact that you always need to be prepared to walk long distances with your luggage. Whether it is an unexpected situation at the airport or at your destination itself, you need your luggage to make these walks as comfortable as possible.

Let’s now talk about what should be in our bags. The best way to effectively decide what to take and what to leave is to spread out the items we are considering on taking. You can do this in your living room or your own room, just make sure you have space to stay comfortable and help keep everything organized. When packing smart for traveling, it is better to pack for the best case scenarios, rather than be cautious of the worse situations. Unless a likely bad situation can end up being really expensive, always make sure you are packing for situations that call for no problems. It is better to think of “What can I do without this?” rather than “What can I do with this?”.  If you doubt whether to take something or leave it, just leave it. In terms of maximizing space for your clothes and other items, make sure to look into items like packing cubes, airless bags, or clothes compressors. If you travel frequently, these are items definitely worth looking into, as they can help your packing experience be smoother, as it helps keep your items organized and safe from getting damaged.

Always remember to pack smart and light. The less you take on your trip, the more comfortable you will be.

Where is your favorite place to travel? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

#consulting, #consulting-for-men-2, #fashion

Online Networking

Networking is a vital component to any business in any industry. The connections you make can either lead you to success or failure, and it is not dependent just on the number of people you know. To network correctly, a lot of thought, work, and time has to be put into this process of networking. As an example, a study by Aberdeen Group has found that 73 percent of 18-34 years old people have found their latest job through the connections they have, and it is likely that this number is increasing with the trend of increased usage of social media. As a result of this, online networking has become the best and most effective way to connect with others. A girl in the park bench

Online networking is definitely the most effective way to network right now, however, it has to be done with some factors in mind. When networking online, personal image takes on a higher importance level. It is important to make sure that any social media you use (Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.) excels at showing the best version of yourself, the one you want everyone to notice. Grammar and spell checking your posts is a great way to make sure you do not make a fool of yourself online. Always proofread any content you post on social media. When using social media platforms that focus on job searching or providing data to employers, for example LinkedIn, make sure to have a complete and updated profile.

The dynamics of social media are worthy to be given a look at. There are many websites that provide information on trends and all types of statistics that can be helpful when trying to maximize your use of social media to reach out for others. Although it is important to like and share posts by others that may be interesting to you and your connections, make sure you also share your own opinions. This opens the window to discussion, which can eventually lead to better connections with others. On the same track, it is also a good idea to join groups that share a common interest. As an example, joining a group in Facebook that serves the purpose or connecting people is a great way to network with others. These groups usually share posts and have discussions, which lead to great networking opportunities.

As effective as social media is, online networking is not the only way to make connections, and it also is not as effective if not linked with what can be called offline networking. As great as you can make your profiles and posts look, you can never be as effective in giving off your best personal image as in a face-to-face interaction. After making connections online, make sure to arrange in-person meetings, phone calls, or even video call meetings. Make sure to attend any conferences or presentations that you may find from the groups you have joined or people you have added. An in-person discussion can leave a great impact. Offline networking is crucial in keeping those connections you make, as it is important to nurture a network you want to grow. As final advice, always do your research and know the market is as full of competitors as it is of opportunities, hence why being intimidated should not come off as a surprise. Always do your research on what you want to do, and take your time to make sure you give it your best.

What is your favorite online networking strategy? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

#business, #conversation, #conversation-etiquette, #etiquette, #technology, #technology-and-consulting, #technology-and-image-consulting

Getting Clients

One of the worries of any new business is how to get clients. It is probably also the most important concern. As wonderful as it would be to be told to not worry about getting clients, it is definitely something that should not happen. Focusing on getting clients is a huge component of every strategy for a startup company, and should, therefore, be a priority task. However, a question arises, which may not have any immediate answer: “How to get clients?”. This question can be answered in different ways depending on the industry in which a startup may belong. Nonetheless, a universal way of getting clients is to get referrals, which will be the focus of this article. Getting referrals might seem harder of a task than it actually is, and we will evaluate the most efficient ways of implementing this system to get clients for our business.  sunglasses-hand-smartphone-desk

The best way to ensure that you will get referrals is to do a good job. Good work goes a long way, because it is the most relevant factor that can differentiate a company from others. Good quality of work is claimed by every business out in the market, however, not all of them live up to these claims. Those that do will surely get referred to others by previous clients. However, good work can be offered by many companies at the same time, so, how can one decide which company is better for one’s interests? Being nice to you clients might seem like a good answer, but there is an even better way of leaving a greater impact on clients. Being pleasant. Being nice can be deceiving and can lead to companies taking the wrong choices in order to “be nice.” Being pleasant is a more straightforward strategy, as it implies making the client comfortable with the company, but it also calls for honesty and clarity, without being rude or unpleasant. As Mike Monteiro mentioned in his book “Design is a job”: “There’s a difference between being enjoyable to work with and being ‘nice.’ Being nice means worrying about keeping up the appearance of harmony at the expense of being straightforward and fully engaged. Sometimes you need to tell a client they’re making the wrong call. Part of client services is being able to do that without coming off bad. But being afraid to do it because you’re too invested in being “nice” is worse than coming off bad.

Referrals also extend outside of direct contact with clients. It also involves being clear and enthusiastic about the business one is a part of. Being able to communicate effectively what you do in an interesting manner is something that can be accomplished if you are genuinely enthusiastic about your work. This relates to networking, a very crucial factor in today’s market. Networking is market research. Take the task of networking with genuine confidence and interest, and it should be easy to then be visible, and to maintain relationships with prospective clients, or people who can get you referrals. Getting referrals is a proven effective way of getting clients in any business, and it is up to any startup to decide how to take on this task, in order to expand and become the company one desires.

How do you get clients? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

#business, #consulting, #consulting-for-men-2, #consultoria, #shanna-pecoraro

Dressing For an American Event

Life is full of events that require different attires. Dressing in certain ways is part of the event one attends. From high school graduations to weddings, it is important to understand the basics of dressing for all the events that one may encounter in life. Some are formal, some are semi-formal, and some are just casual. In any case, there are certain guidelines that can help one in deciding the correct and most proper attire for every occasion since this affects our personal image. Here are some tips and advice on how to make sure to be well dressed for any of event.

The first step in figuring out what to wear to any event is to decipher the invitation. This means to look in the invitation first. Most events have set guidelines on what should be worn and what should not, which is beneficial in narrowing down choices to just style and color. Different places tend to use different terms, but here we will use American terms, which differ from the English and European terms. The best way to follow the different dress codes is to follow these simple guidelines:

Black Tie: In these events, a tuxedo is expected. Weddings, operas, balls, charity dinners, and receptions are some of the events at which you can expect to see this dress code. Black Tie may also be referred to as evening dress.

Polo store

Black Tie Optional: In these events, a dark suit is just as acceptable a tuxedo. This is a product of evolution in dressing standards, which became more and more relaxed. As a result, instead of excluding those without a tuxedo from the events that required them, it was decided to just include them. For these events, if you own both a tuxedo and a dark suit, just choose the one fits you the best, the one that fits your image the most. If you only own a suit and not a tuxedo, remember the suit is just as acceptable as the tuxedo, so there is no need to buy one. However, if many more of these events are expected to be present in the future, buying a quality tuxedo is a better option.

Semi-formal: A dark suit, crisp dress shirt with a non-obtrusive pattern, and a conservative tie. For these events, tuxedos are not expected, and, therefore, should not be worn.

Black Tie event

Business Casual: For these events, ties are optional, but dress shirts and nice pants are required. Sports jackets or blazers are optional, but might be a nice addition to the outfit.

Casual: Fit well, free of holes and wrinkles. That is the best way to simplify the expected outfit for these events. Jeans, cotton trousers, and shorts are acceptable. In cool weathers, button up casual looking shirts are a good option, whereas for warm weather simple collared polo shirts that fit nicely are a better option.

If you are not sure what kind of outfit is expected from you at any event you are invited to, the best and most efficient way of finding out is to ask, in most cases, the host directly. If the host cannot be reached, try to contact someone participating at the event. In any case, if you are not sure on what to wear, try to wear an outfit that can be adapted to an event. If you show up over or under dressed, you can just excuse yourself to the bathroom and modify your outfit accordingly.

How do you dress for events in America? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

#business, #consulting, #consulting-for-men-2, #etiquette, #fashion, #image, #image-consulting, #mens-fashion, #menswear, #shanna-pecoraro