Shopping For “Your Colors”

We all have a color palette that works best with our complexion and hue.

 

Light colors tend to go best for those with a fair & whiter skin tone. Toned colors tend to work best for the person with a soft over all look. Deep colors work best for a pigment-rich person. Bright colors work best for the person who has clear skin, bright eyes and silky hair, and of course we have to consider the person who may have warm, cool or neutral undertones.

 

While it may not be apparent on the runway or in the pages of fashion magazines, the real reason that looks often stand out, or “pop” to us, is that the colors chosen for the models work really well with their tone and hue. Mass-market brands would do well to pay more attention to this, by marketing & packaging their clothes to specific “color personalities” who can then become unofficial “endorsers” of their brands.

 

 

A recent trip to the new ARKET store in Munich, Germany, showcased impressive skill at pairing colors together on the rack to simplify ease. (And it would be shameful not to mention that the layout of the store was impressive, with each block of colourful garments visually appearing like a utilitarian art piece!)

 

With an ever-increasing shift to online retail, brick-and-mortar stores would do well to follow ARKET’s lead in pairing function and style with colors and tone. We think this will increase the likelihood of customer delight while shopping, which is also likely to result in increased sales at the register.

 

Are you a designer, or a fashion retailer? Could this work for you?  Tell us. …

Bundle Up with Style (Your Winter Hats!)

Winter hats

Winter doesn’t seem to be letting up, and the coldness requires a heavy parka, gloves and a hat most days. While practical and protective, often our warmest wares are bulky and make us feel less than our “most attractive” selves.

 

One of the easiest ways to combat the bulk and flatter your face is to consider your winter hat collection.  Sometimes, changing the way you wear your hat or finding one or two new ones can create the more desirable look you crave.

 

Here are some of our trusted winter hat tips:

 

If you have a Round Face: go for hats that have sharp lines and decorative with tall crowns that are as wide as your face. (Newsboys are a good example)

 

If you have a Long Face: go for a hat with a crown that should be deep enough to cover most of your forehead. (Wide brims are also best)

 

If you have a Square Face: good for a round hat. (Beanies are easy and cute!)

 

If you have a Heart-shaped Face: go for a medium-sized cloche to encase your beautiful features.

 

If you have an Oval Face: nearly any style will work. Be sure to pick colors that compliment your eyes, skin tone, and figure. In winter, darker colors often work best with the widest range of coats, scarves, boots and other accessories.

 

Could you use some help with the way you consult with clients to define their tones, shapes, and overall wardrobe planning? Click here to see our next image consultant training schedule.  Let us know your questions! And, stay warm!!

#fashion-tips, #hats, #image-tips, #personal-style, #winter-hats

Mastering Color (as Image Consultants)

Frequently, we hear about someone with great credentials who doesn’t seem able to advance in his or her career. Yet someone else, less qualified, does. Why is that? It may be that the second person embodies a stronger visual credibility.

 

What is visual credibility, and how does it impact your clients? Visual credibility is the ability to sell yourself as the admirable, respected person that you are. The tool for empowering your clients to do that is all in the wardrobe, as well as in their grooming habits. It is important to remember that looks do matter, and that your clients have much more control over creating positive outcomes than they might realize.

 

At the same time, it is entirely possible for clients to make changes without taking drastic measures like plastic surgery, acquiring a $10,000 wardrobe, or spending two weeks at a health and fitness resort.

 

On February 13, Shanna Pecoraro and the NYC Image Consultant Academy will offer a class to help image consultants and stylists improve their color recommendations, which will help clients vastly improve their visual credibility.

 

In the program, consultants can expect to become stronger at:

  • Pairing colors that are uniquely flattering to clients
  • Matching the level of respect your clients receive with clothes that magically convey a high level of visual credibility
  • Finding ways to distinguish your clients’ unique personal style
  • Making improvements to your clients’ visual credibility within 24 hours

 

Take a look at our “Steps to Your Best Coloring” course in NYC on February 15, 2017 – and let us know what questions you may have. Additional details can be found below, and you can click here to register. In case you’re interested, our popular “FAST TRACK to becoming an image consultant” program is also taking place on February 14 – 20 in NYC. Click here for more info.

color-palette

 

Course information:  

“Steps to Your Best Coloring” – here, we “train the color consultant” in a program designed for image consultants, stylists, hair professionals, makeup artists and anyone who is obsessed with color in their lives.  The program is approved by the Association of Image Consultant International (AICI) for 0.7 CEUs. The program runs $650, and AICI members receive 20% off.

 

Description & Learning Outcomes:

Get ready for a hands-on, 7-hour course that will renew and enhance your understanding of the relationship between personal coloring and color theory. Go deep into choosing the best color palette for your clients. In this program, Shanna shares her unique three simple steps to finding the best color.  She will teach you how to see, identify, and match subtle nuances of color in skin tone, hair, makeup, and clothing.

 

By the end of this program you’ll be able:

  • Conduct color analysis effectively and with confidence
  • Define three properties of personal coloring
  • Identify the best color palette for each client
  • Identify the differences between right and wrong color effects on a person
  • Name the key characteristics of each color palette

#color-analysis, #fashion, #image-consulting, #shanna-pecoraro, #style-advice, #using-colors

Getting Through Your Fat Days

Have you ever had a fat day?

 

Though not the easiest thing to admit, fat days happen to us all. Bloating, bad lighting and too many margaritas over the weekend all creep up to create tight spaces in the skirts/pants. And sometimes, there is no reason – our bodies just aren’t working with the clothes we’ve so meticulously picked out. Fear not, dear friends: with the right color, style, print combinations and attitude, you can come out looking shiny and new on these rougher-than-most of days.

slim-dressing

 

One core option for our regulars has been to wear the same color from head to toe – also known as going Monochromatic. You’ll look a few pounds lighter if you match your top and bottom in the same color, but when you wear a dark color such as black or navy, you are likelier to appear 5-10 pounds lighter.

 

Remember the ABCs of dressing – Accentuate, Balance, and Camouflage! You want to accentuate your assets, balance where things are a little off place, and camouflage the challenge areas. The proportion should always be your motivating key here; send photos to your image consultant or trusted friend before you head out – or, check out this fun new app in beta called Savvy Closet, which lets you give your friends feedback on their dressing room choices.

Choose the right jacket. A tailored jacket with the proper length will always look chic and trim.

Wear jeans and pants with heels—together they are sexy and sophisticated.

Be sure to pick your prints wisely. Prints aren’t as slimming as solid colors, but you can make them work for you by playing up their camouflaging features. If you’re bigger on the bottom, try pairing a printed A-line dress with a pair of black tights. Remember choosing prints according to your features and overall body structures.

A few final essential tips: Wear pointed heels to elongate your legs, look for the best neckline for your frame, and if in doubt (or it’s the absolute fattest of days), wear a wrap dress. Every woman looks good in one. Trust us.

 

What’s your favorite fat day outfit? Tell us below, or via our Twitter handle @nycimageacademy.

 

Picking the Right Pair of Glasses

choosing-eye-glasses

Last week, we were just about to move past the “back to school” sales and promotions that have created lines in stores and on e-commerce sites for the past 5-6 weeks. While working with a client on seasonal wardrobe update, he asked for help with selecting a new pair of eyeglasses. After two years of the same pair, he was ready for a change.

 

Our client’s primary interest was to create more definition around his eyes – using the frames to make his blue eyes pop while quite literally framing his face. We ended up spending several hours on Manhattan’s Upper East Side, testing frames and having lots of laughs while trying on various sunglasses, eyeglasses, and other in-store accessories. We narrowed it down to 2 pairs: a stunning midnight blue pair from Face à Face at Occhiali’s store, as well as a cobalt blue pair from Warby Parker, at their upper eastside shop.

 

In case you are looking to refresh your fall look, a new pair of eyeglasses can make a huge difference – and sometimes, a faster and more distinctive difference than shopping for new fall eye colors or lip liners. Here are a few tips that can help you with eyeglass selection:

  • Consider your face shape before choosing glasses. For example: If you like to balance your round face, go for glasses with an angular shape. It is always flattering
  • A wide bridge between the lenses often fits better for the person with wider set eyes.
  • Consider the weight of frames you currently have and think about an adjustment period if you end up finding frames that are heavier
  • Consider other glasses you have. Assuming your prescription hasn’t changed, ask yourself what color and glasses “look” will best communicate the image you hope to portray next season.
  • If you wear contacts daily (or have perfect eyesight – lucky devil!), consider finding a pair of eyeglasses with no prescription. Style-only glasses are fun to shop for, and can make you appear smarter, sexier, and more confident in all sorts of instances.

 

By the way, our client ends up snagging the midnight blue pair which made his blue eyes pop. Let us know your eyeglass finds and selections below, or via our Twitter handle @nycimageacademy

#eye-glasses, #image-consulting, #image-tips, #mens-styling, #personal-shopping, #shanna-pecoraro, #style-advice

Your Personal Style

photo-1446214814726-e6074845b4ceYour image is so much more than the clothing you wear and the way you walk. Your image is the relationship between your outfit, your poise, and your personality. Similarly, color psychology does not necessarily say that including red in a color palette automatically makes it passionate or energetic. What’s important in a color palette is the red, the gray, the black, and the blue’s relationships together. Gestaltism says that the sum is other than the parts. We notice the relationship between red and blue before we notice the colors red and blue individually.

This observation carries to your personal image. A $10,000 suit means nothing if a man is slouching. The fine details of your image must all be coherent and consistent in order to effectively portray your image.

Although there are guidelines to follow when trying to appear a certain way, every person should have their own style. Many different looks can communicate the same message to others. This ‘margin for error’ is the room for your creativity, your personal style, to flourish.

Being an individual is an extremely important piece of the puzzle that is often overlooked. Utilize research-backed strategies to portray the right image, but do so in a unique way. This is why it is so important for professionals to understand the philosophy and thought behind personal image and not just the shallow elements. Actually understanding it is the key to adapt, at any given time, to market and industry changes. If, one day, the way people perceived the color red changed, you must be able to identify that and find a new way to communicate what you were trying to.

Your personal style allows for some buffer through consumer trend volatility, so don’t worry. Just keep in mind that things change and, with it, so should your style. Accurately communicate who you are to others and everything else will follow.

Who has influenced your style the most? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

#consulting, #consulting-for-men-2, #etiquette, #fashion, #holiday, #image, #image-consulting, #manners, #mens-fashion, #menswear, #new-york-city, #shanna-pecoraro

How to Dress as a Modern Man

Man with blue formal suit and tie

With the mass amount of dress options men have, it has become very difficult for them to correctly style themselves. Let’s walk through some of the details of a man’s outfit to highlight what exactly needs to go where and what should be focused on.

The suit:

The pocket is not always just a functional piece of a suit. Flap pockets are considered stylish; the little pocket above the primary front pockets on the suit jacket is called a ticket pocket. It comes from British influence and is a great place for business cards. When it comes to the fit of the suit, it should contour to your body. Sleeves should be slim and tailored to form your figure, ending just above your wrists. Around half of an inch of your collared dress shirt should show past the jacket sleeve. The jacket should hug your shoulders. Nothing should be loose or baggy, a modern suit is meant to be slim. The lapels of a modern suit should be no wider than two inches at its widest point. To create a slimmer look, two buttons positioned low on the suit can help. These lower buttons should be buttoned. A back vent is okay; a jacket can have either a center vent, side vents, or (most often for tuxedos) be vent-less. Like the rest of the suit, the pants should be slim and have a flat front. They should touch the tops of your shoes and not bunch together.

Fabric:

A light colored linen is perfect for the summer as it is breathable. For the winter, heavy flannel is able to be worn. Wool is great for all seasons while cotton is great for every season but winter. Men have a lot of ‘fabric freedom.’ It’s important, however, to remember that colors are crucial to a successful styling. Typically, the brighter it is outside, the brighter the clothing should be. Bright colors are for the summer, earth tones are for the winter.

Timing:

For casual events like cocktail get-togethers, men can wear either a suit with a dress shirt and dress pants or a tuxedo jacket with a light-colored shirt and no tie. Fortunately, casual settings are pretty forgiving. It’s better to be overdressed than underdressed. For formal events, a suit with a nice shirt, tie, waistcoat and trousers works very well. Lighter colors should be worn in the daytime along with suit variants like blazers. Tuxedos are best for ultra-formal gatherings.

Ties, shoes, and pocket squares:

The tip of the tie should land at the top of your beltline. No lower, no higher. They should, obviously, match the fabric of the suit and shirt, the level of formality of the event, and the season. Bow ties are most often worn for formal events, although, in recent times, men have been increasingly wearing bright-colored bow ties casually. The bow tie should not be broader than your neck and should never extend past the tips of your shirt collar.

Pocket squares should be folded up to have a square, triangle, or flowering shape and should be placed in the high front pocket of the suit jacket. The more formal the event, the more elaborate the folding of the pocket square.

The shoes must match the belt. Wingtips and Derbys are best for casual outfits while Loafers and Oxfords are best for formal outfits.

What is your favorite fabric? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit www.nycimageconsultantacademy.com