Your Digital Presentation

As image consultants, we are in the business of making people look their very best. In keeping with that expectation, it is important to take care of your own appearance and presentation. Nowhere has this been more relevant than in the social and digital sphere.


Just as you would utilize a client’s natural gifts to enhance his or her style, you should attempt to be consistent in your looks on a daily basis. Here are 3 important areas to consider for the social and digital sphere:



When posting on FB, Twitter, Instagram or another social channel, be as polished as you can with spelling, grammar, and syntax. While everyone understands an occasional autocorrect error, messages with the wrong word in them make you look careless – and autocorrect often replaces the word you wanted to say with a completely different word! So, taking an extra 3-4 seconds to read ALOUD your posts beforehand will help you catch mistakes.



When selecting your primary profile photo (and any others that are frequently viewed), it’s important they be as polished as possible and have been taken within the last 5 years. Avoid goofy photos, or photos with more than one person in them. Make sure your face is well lit, and that you appear approachable. A smile is not an absolute requirement, but looking smug won’t help you personally or professionally (and in this business, personal networks matter a lot!).  If you’re unsure, send your primary photos to 3 friends and ask for their candid opinions before changing your profile photo.



It’s not uncommon to feel compelled to comment on hot-button news topics. The past few years have shown much of the world to be divided on topics, and when you add in elements of religion, politics, or sex, you risk alienating potential references and even friendships.  If you must get political, I suggest picking a single issue that’s important to you and focus 1 or fewer posts per week on the topic, written in an educated tone. You may also choose to keep one account (say Facebook) for personal posts, and another (LinkedIn) for business or public posts.


Does your company have a social media posting policy? We look forward to your thoughts or suggestions on this matter!

Ethics, Clients, and You

If you are an image consultant, you are expected to be responsible. That not only means responding to client calls, incoming emails, and being timely to appointments. It means you hold professional ethics in high regard. And while our current political state might make it seem that ethics can be put to the side, we heartily disagree.


As image consultants, we must always maintain our sense of integrity so that we protect the relationship between professionals, who are, after all, individuals.


Occasionally, we have observed image consultants using a questionable sense of integrity. This happens when someone uses a credential under false representation; it happens when someone lets a valid certification expire but does not acknowledge a change in her/his professional status.


In some cases, these consultants’ ethics have been compromised unknowingly, whereas in others there’s been a blatant disregard for what is right and wrong.


Using a credential under false representation is essentially unethical; you can’t say you’re a doctor if you’re not a doctor, and you can’t say you’re an AICI certified image consultant unless you’ve actually been certified. Being certified is a fact, and a fact is something that can be checked. It can be proven, and if you mislead about your credentials, your statement of false-fact may eventually be unproven and your integrity will be compromised.


Knowing that your certification has expired yet presenting that you are a professional with the credential anyway is an example of known disregard because you are lying about your professional status.


In AICI, we have 3 certification levels.  There is the CIC, or Certified Image Consultant.  There is the CIP, or Certified Image Professional. And then there is the CIM, or Certified Image Master (which is also the most advanced). If you haven’t been credentialed and would like to explore your options, talk to someone at AICI International Board or reach out to your mentor, but do not make use of certifications you don’t actually carry.


In case it’s helpful, the link for AICI’s Code of Conduct can be accessed here:


We look forward to your thoughts and comments on this matter!

Dressing Well for a Job Interview

There are few occasions more important than impressing a prospective employer. Whether you’re making a career change or simply interviewing for a transfer internally, you want to present yourself in the most flattering, professional light. Taking time to get this right early in your interview preparations will allow you to spend mental energy on the important stuff – like what you’re going to say and what you’re going to ask, instead of fretting about what to wear.


Here are a few tips for dressing for a job interview:

  • Always follow the company dress code. Find out whether it’s formal or casual by observing employees arriving for work.
  • Plan to dress slightly better than an employee would there. At least, your clothes and shoes should be neat & clean and don’t forget to style your hair too.
  • If you have body art/tattoos, cover them up until you know whether they are acceptable in that workplace.
  • For women: makeup should be subtle and nails with reasonable length.
  • Remember, dress as you belong to that company.

From there, ask yourself a few questions before laying out your outfit:

Should I wear a suit? In many industries, it’s a good idea to wear a suit for a job interview. Especially for a conservative business. For example, if you’re applying for a job in an investment firm, go with a navy blue or dark gray suit.

What if the company I’m applying to is dressing more casual? It’s a good idea to match your interview attire to the prospective job. If you are applying for a job working on a warehouse floor, you will look out of place wearing a formal suit. Keeping that in mind, dress a bit better than you would for a regular workday there, and always ensure that clothing is cleaned and pressed as appropriate.

With any job interviews, if you’re unsure of what the dress code is – a best practice is to dress up the extra notch. It’s better to look polished than to look too casual. If you’re still unsure, your prospective employers’ HR department should be able to help you. Ask them what their staff wear in the office each day; such preparation, to most companies, will make you stand out for being prepared!

Dressing ‘Right’ For Your Kids’ Sporting Events

For those of us with kids, life is full of running around, literally. Many of our clients’ time is often spent cheering on little loved ones at sporting events, indoors or out, and sometimes there are questions about the best dress for these options. We’ve put together some wardrobe ideas to help prepare you to be comfortable, fashionable, rearing to get your CHEER on!

Courtesy of moms.popsugar


Outdoor Ideas: Viewing the game from the sidelines of a field


  1. SPF protection is a must. Avoid getting awkward sunburns by lathering on a high SPF sunscreen. Grab your hat – baseball or large-brimmed – for extra coverage.
  2. Wear sunglasses. Prevent the pain of squinting when trying to make out your favorite player on the field. Large lenses ward off the development of fine lines around your eyes.
  3. Layer up and down. Try a linen shirt (great for hot weather) with a jean jacket and scarf. Or go for a cotton T-shirt under a cotton long-sleeved cardigan and a blazer. Whether the sun is rising or falling, you’ll be set to shed or pull on your layers accordingly. A colorful flannel can be dressed up with the right scarf, too, or dressed down by tying it around the waist for an added flair (or even as a cushion on uncomfortable bleachers).
  4. Avoid Heels. Don’t irrigate the field by ruining your favorite heels or heeled boot. Wear flat boots, clogs or your great-looking sneaker.
  5. The multi-purpose blanket. Need a cushion for those hard, cold bleachers? Want to sit down on the damp grass but don’t want a wet bottom? Does the sun set too soon and you find yourself needing an extra layer of warmth? The handy dandy blanket that you keep stored in the trunk of your car can be a lifesaver. Don’t leave home without it.
  6. Waterproof ponchos to the rescue! When you’re scheduled for spring games played under unpredictable skies, make sure you haven’t forgotten your raingear. Nothing should get in the way of you watching your kid hitting a game-winning home run!


Indoor Ideas: Watching the game from the bleachers


  1. Put on your socks. For those expansive, chilly arenas, make sure you have warm socks underneath your pants or leggings. Add a tall boot for more warmth. Cold feet leads to a cold body, and that can quickly lead to grumpiness.
  2. Layer scarves. Have a scarf around your neck that you can easily put on or take off as needed.
  3. Keep those fingers warm. Cashmere gloves (or at least fingerless gloves) will ward off the chill. Important Note: Wearing gloves will muffle your clapping. Remove them and stuff them in pockets during the thrilling moments.
  4. Pick up a microfiber undergarment. Keeping your torso warm goes a long way to feeling comfortable in overly air-conditioned buildings. For extra warmth, make sure that the layer closest to your skin is long enough to cover your behind when you sit down.
  5. Get ready to get hot. While some are air conditioned, other arenas can get hot and stuffy. Make sure your lightest layers are cute and appropriate in case you end up taking off your sweater or jacket.


General best looks for cheering success

  1. Donning your team’s colors. You’ll feel more involved in the game when you sport your team’s colors. Pair them with neutrals so they’ll stand out.
  2. Coat checks– nah. Don’t bring more than you need to venues where coat checks aren’t available. You don’t want to be holding extra stuff in your lap or putting items on the floor where they can get wet or dirty.
  3. Pick up a small crossbody bag. You’ll be able to jump up and cheer and know it is securely on you at all times.
  4. “Clear eyes, full hearts, can’t lose.” This is a sports motto one can borrow from the hit TV series Friday Night Lights. Cheering with this in mind will help you be the best spectator you can be.


If nothing else, remember to dress with stylish comfort so that you can put all your focus on the game once play begins. Have other tips and tricks that help you dress appropriately for your kids’ sports games? Let us know at @SpImageConsulting on FB or @nycimageacademy on Twitter

 給不太 ”完美的身材” 找條 ”完美的牛仔褲”    

很遺憾的,不是每件衣服穿上身都能像电影 The sisterhood of Traveling Pants.裡的神奇牛仔褲一樣.  同一件褲子穿在四位高矮胖瘦不同身材的好友身上,均能像量身訂作般的完美合身. 但也別緊張! 想要找到一件真正適合你身材的完美牛仔褲,也不是那麼高深的學問.  如果你了解自己的身材,知道自己的身材優勢(資產)和劣勢(須要接受挑戰的部份). 然后參照下面的提示,包你! 毫不費勁, 輕鬆搞定!


  • 如果你的腰圍纖細 – 其实腰細是一種絕對的資產. 但是如果你買現成的牛仔褲,可能會發現褲腰部份總是有奌不對勁. (合了腰部,臀部塞不下. 合了臀部,腰后總是空空一節不服貼)

你的完美款式: 是低腰牛仔褲,褲腰前面開口處較低,背后稍高. 整圈褲腰剛好停在屁股最寬處,而不是你的腰部 .

  • 如果你的屁股扁平 – 完美的款式: 选擇背后有口袋(口袋位置,比臀部最高處,稍為高些)的低腰牛仔褲. 或問銷售員,有沒有臀部加襯墊的款式. 這種款式是專為這類身材設計的. 穿上它,從背后看起來, 就像珍妮佛羅培斯一樣 – “健美翹麗,性感迷人”.
  • 如果你的屁股較大 – 完美的款式: 选擇款式背后除了口袋以外沒有其他多餘設計和奌綴. 西裝褲式的剪裁(褲管從臀部最寬處垂直往下延伸)會使你的身材顯得纖細修長.
  • 如果你的下半身(臀和腿)太豐滿 – 想要穿出修長的感覺? 就应避免穿低腰款式,更应遠離緊身或窄管牛仔褲. 只有深色西裝褲式的剪裁最適合你的身材.
  • 如果你的肚子有奌凸出 – 放棄低腰或高腰牛仔褲. 选擇褲腰头,前開口處釦子設於肚臍正下方,深色,褲襠較深款式前面有束腹管制(深縮面料用於腹部)的設計. 穿時搭配高跟鞋,以達成完美的效果.

最后牢牢記住 – 穿著ABC:

強調Accentuate 你的身材資產,平衡Balance 那一奌奌不平衡,掩飾Camouflage 那些不願人知的缺失. 你將發現 – 身材不再是問題,穿著不再是負擔. 美麗是你的權力,完美卻成了你的義務.


Shanna Wu Pecoraro, AICI CIP & the team of NYC Image Consultant Academy

For more info

Vistiendose en Europa

le métro se lèveEuropa es un destino muy popular para los viajantes del continente americano. Ya sea un viaje de negocios o un viaje solo por visitar, Europa es un continente lleno de lugares y eventos para atender que pueden mantener su agenda ocupada a todo momento. Como una persona de negocios es siempre importante el distinguir las diferencias entre ambas culturas, y a la vez reconocer que Europa está compuesta por 50 países que hacen parte de sí. Escogiendo como vestirse en diferentes países hay que reconocer diferentes cosas que pueden afectar el viaje, como el clima, la cultura, los eventos que están tomando lugar y actividades planeadas para la estadía. Para poder encontrar diferente información de los diferentes destinos, el internet puede ser de gran uso para encontrar páginas oficiales de turismo para los diferentes países.

Una idea general que es muy aceptada es que los europeos tienden a vestirse mejor que la gente del continente americano. La razón para esto es que en los Estados Unidos se concentra más en ropa cómoda y casual, lo cual nos da una idea de cómo vestirnos en el viejo continente. Una buena regla a seguir es siempre intentar vestirse mejor a lo que se vestiría para un mismo evento en América. Veamos unas cuantas situaciones que deben considerarse cuando se viaja a Europa.


Los países Escandinavos se caracterizan por periodos de invierno que son bastante fuertes. Por ejemplo, en Suecia la temperatura a veces baja hasta los 20-30 grados Fahrenheit en el sur y a menos de diez grados en el Norte. Las ciudades costeras son húmidas, lo cual hace que el frio sea más intenso. Si usted visita durante el invierno es bueno tener chaquetas insoladas, ropa interior térmica, guantes a prueba de agua, bufandas y gorros.


Al sur del continente europeo los inviernos tienden a tener temperaturas más altas. Si usted viaja a Grecia o España, puede esperar que los inviernos no bajen de los 50 grados, y poca o nada de nieve. Los veranos son más fríos en el norte de Europa, y de más altas temperaturas y humedad a medida que se traslada al sur. Si visita durante el verano, lleve una chaqueta liviana y unos pantalones largos, en caso de que las temperaturas bajen en la noche.

Ropa casual

Vestirse de forma casual es común en Europa, pero hay reglas especiales cuando se visitan iglesias, catedrales, museos del vaticano y ciertos palacios y castillos. En muchos de estos lugares camisas sin mangas o shorts no son permitidos. Las mujeres deben usar faldas que cubran las rodillas, y sus hombros deben de estar cubiertos. Un mantón por encima de los hombros es suficiente si se está usando un vestido o una camisa sin mangas. Los jeans son considerados muy casuales en Europa. Son aceptables para salir a ver lugares, pero no para cenas en restaurantes.

Ropa formal

Para cualquier evento formal, o lugar para ocasiones especiales, ropa formal es necesaria. Para los hombres, esto puede ser tan simple como usar una chaqueta de vestir por encima de una camisa. Algunos restaurantes, en ciudades como Paris o Londres, una corbata puede ser requerida. Moulin Rogue, en Paris, requiere vestimenta de negocios: No chanclas, no jeans, no shorts, o camisetas.

Shanna Wu Pecoraro

For more information visit

Client Communications

sunglasses-hand-smartphone-deskClients are one of the most important components of any business. Whether you deal with one-time customers or regular customers, the way you communicate with your clients is crucial for your business. A good relationship can be cultivated through communication, and this can lead to referrals and many other benefits for your business. There are many way techniques and approaches to effectively communicating with customers, and their levels of effectiveness can vary from industry to industry. We will go over some general rules that have proven to be effective in leaders of different industries. These rules can be adapted to different situations, and you can always expand on them in order to benefit your strategy.

Self-Awareness is key:

Understanding one’s own strengths and weaknesses is key to success. By working on evaluating ourselves and/or companies, we can effectively address those problems that may hinder our progress, while we can also exploit our best traits. In terms of communication with clients, it is always important to be aware of what our limitations can be, as for example, an image consultant will communicate more with its clients than a company that sells clothes. If this proves to be tricky, there are tools and assessments that you can look for that can help you improve your self-awareness, for example, the Myer-Briggs Type Inventory, a psychological assessment created in order to evaluate consistencies in behavior, helping us better understand our personalities in terms of our own perception and judgement. Always remember to also evaluate your limitations in terms of workload and any other constraints that may affect your ability to communicate with your clients.

You are aware of yourself, now be aware of your clients:

Be aware of who your clients are. Follow up with check-ups, assessments, or surveys. Get to know who your clients are, as this is the best way to assess your business better and improve your strategies. Understanding the points of view of your clients can help you understand the expectations of those who choose you out of anyone else in the market you are in. Make sure to not underestimate the importance of being aware of your clients. In addition, make sure to keep your clients updated on the work you’re doing for them. You are responsible for the work they are asking you to do, and the clients will greatly appreciate being up to date on the progress of your works. If you can, along with keeping your clients updated, involve your clients with your decisions, this can also be a plus, however, make sure to not over-do it, as at the end of the day, your client chose you because he/she believes you are the most indicated one to make the big decisions and help them overcome the problems they came up to you with.

You are aware, now it is time to develop your skills further:

There will always be room for improvement, especially when it comes to mastering your skills. In this case, your listening skills are what we are focusing on, and you should always work to improve the way your communication with your clients affects the future of your business. Listening to your clients is not only a great way to get feedback on your work, but it can also help you improve your relationship with your clients. Always make sure to ask questions when necessary, as these can also help clarify and better understand what the client communicates to you.

Client communications are always a big part of business, and you should not take the subject lightly. Always work to improve the way you handle your customers, as they do not only help your business keep going, but they can also help your business grow better.

Are you transparent with your clients? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro

For more information visit