Mastering Color (as Image Consultants)

Frequently, we hear about someone with great credentials who doesn’t seem able to advance in his or her career. Yet someone else, less qualified, does. Why is that? It may be that the second person embodies a stronger visual credibility.

 

What is visual credibility, and how does it impact your clients? Visual credibility is the ability to sell yourself as the admirable, respected person that you are. The tool for empowering your clients to do that is all in the wardrobe, as well as in their grooming habits. It is important to remember that looks do matter, and that your clients have much more control over creating positive outcomes than they might realize.

 

At the same time, it is entirely possible for clients to make changes without taking drastic measures like plastic surgery, acquiring a $10,000 wardrobe, or spending two weeks at a health and fitness resort.

 

On February 13, Shanna Pecoraro and the NYC Image Consultant Academy will offer a class to help image consultants and stylists improve their color recommendations, which will help clients vastly improve their visual credibility.

 

In the program, consultants can expect to become stronger at:

  • Pairing colors that are uniquely flattering to clients
  • Matching the level of respect your clients receive with clothes that magically convey a high level of visual credibility
  • Finding ways to distinguish your clients’ unique personal style
  • Making improvements to your clients’ visual credibility within 24 hours

 

Take a look at our “Steps to Your Best Coloring” course in NYC on February 15, 2017 – and let us know what questions you may have. Additional details can be found below, and you can click here to register. In case you’re interested, our popular “FAST TRACK to becoming an image consultant” program is also taking place on February 14 – 20 in NYC. Click here for more info.

color-palette

 

Course information:  

“Steps to Your Best Coloring” – here, we “train the color consultant” in a program designed for image consultants, stylists, hair professionals, makeup artists and anyone who is obsessed with color in their lives.  The program is approved by the Association of Image Consultant International (AICI) for 0.7 CEUs. The program runs $650, and AICI members receive 20% off.

 

Description & Learning Outcomes:

Get ready for a hands-on, 7-hour course that will renew and enhance your understanding of the relationship between personal coloring and color theory. Go deep into choosing the best color palette for your clients. In this program, Shanna shares her unique three simple steps to finding the best color.  She will teach you how to see, identify, and match subtle nuances of color in skin tone, hair, makeup, and clothing.

 

By the end of this program you’ll be able:

  • Conduct color analysis effectively and with confidence
  • Define three properties of personal coloring
  • Identify the best color palette for each client
  • Identify the differences between right and wrong color effects on a person
  • Name the key characteristics of each color palette

#color-analysis, #fashion, #image-consulting, #shanna-pecoraro, #style-advice, #using-colors

Blending Shades: Colors of the Year

Just before the holidays, PANTONE announced their Color of the Year Selection for 2016, which resulted in a first for the color authority: a blending of two shades. Rose Quartz and Serenity, paired side-by-side, suggest a calming union that signifies a sense of connectedness and mindfulness through color.

 

So, how does this blended color affect your clients’ wardrobe planning in Spring 2016?

Chances are, you’re already getting comfortable with the color. If you’re an Apple fan, you’ve already witnessed the incredible popularity of the Rose Gold iPhone 6S, which Apple re-used for its launch of the smaller MacBook laptop last year. Very similar color shades are popping up on sweaters, pens, eye make-up – and nearly everywhere it seems to scream SPRING!

 

The colors of the Spring 2016

The colors of the Spring 2016

Once you’ve determined your client’s optimal color palette, consider the Rose Quartz and Serenity as best for those with a Soft Palette, or those with Cool Palette (our Pocket Color Compass –Steps To Your Best Coloring book can help you do this). Darker shades and combinations of the two colors may provide attractive options for nearly all palettes’, especially for ladies’ pants, skirts, accessories (think scarves, gloves, glasses), and gifts this year as well.

 

So keep your eyes open for Rose Quartz and Serenity, but bear in mind that these are trendy colors (truly of the moment)and may not be best for your skin tone or that of your clients. Here, we chose the top nine colors for you to try on next time you shop. Send us a photo or video, and let us know how these shades work for you!

 

For more info please visit www.nycimageconsultantacademy.com

#color-analysis, #color-of-the-year, #image, #image-consulting, #shanna-pecoraro, #trendy-colors