Your Personal Style

photo-1446214814726-e6074845b4ceYour image is so much more than the clothing you wear and the way you walk. Your image is the relationship between your outfit, your poise, and your personality. Similarly, color psychology does not necessarily say that including red in a color palette automatically makes it passionate or energetic. What’s important in a color palette is the red, the gray, the black, and the blue’s relationships together. Gestaltism says that the sum is other than the parts. We notice the relationship between red and blue before we notice the colors red and blue individually.

This observation carries to your personal image. A $10,000 suit means nothing if a man is slouching. The fine details of your image must all be coherent and consistent in order to effectively portray your image.

Although there are guidelines to follow when trying to appear a certain way, every person should have their own style. Many different looks can communicate the same message to others. This ‘margin for error’ is the room for your creativity, your personal style, to flourish.

Being an individual is an extremely important piece of the puzzle that is often overlooked. Utilize research-backed strategies to portray the right image, but do so in a unique way. This is why it is so important for professionals to understand the philosophy and thought behind personal image and not just the shallow elements. Actually understanding it is the key to adapt, at any given time, to market and industry changes. If, one day, the way people perceived the color red changed, you must be able to identify that and find a new way to communicate what you were trying to.

Your personal style allows for some buffer through consumer trend volatility, so don’t worry. Just keep in mind that things change and, with it, so should your style. Accurately communicate who you are to others and everything else will follow.

Who has influenced your style the most? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

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Packing For Traveling

Traveling can be filled with as many pleasant moments as not so pleasant ones. One of the main troubles for travelers starts before the trip even begins, and that is packing. Deciding on what to take and what to leave for any trip can be a hassle, and coming up with an effective checklist can prove to be more of a challenge than may be expected. A good philosophy to follow is to pack smart and travel light. The most experienced travelers seem to follow the same trend, of packing lighter and lighter after every trip, as we always tend to over-pack for most trips. We can examine how to go around those tricky questions when packing for our trips. Since there are so many reasons to travel, it is better to use generalized ideas that can help in any trip.

Travel Light

When traveling, weighing your luggage is the best way to determine whether you are over packing or not. This will also help you evade the fees that come with having luggage that ends up being heavier than it is allowed for airlines, for example. Having an electronic balance at home which you can use to weigh your bags might save you a lot of time and money. In addition, always make sure to check the regulations for the sizes and weights allowed by the company with which you will travel, whether it is an airline or a bus company. The reason why we emphasize the importance of packing lightly for any trip is the fact that you always need to be prepared to walk long distances with your luggage. Whether it is an unexpected situation at the airport or at your destination itself, you need your luggage to make these walks as comfortable as possible.

Let’s now talk about what should be in our bags. The best way to effectively decide what to take and what to leave is to spread out the items we are considering on taking. You can do this in your living room or your own room, just make sure you have space to stay comfortable and help keep everything organized. When packing smart for traveling, it is better to pack for the best case scenarios, rather than be cautious of the worse situations. Unless a likely bad situation can end up being really expensive, always make sure you are packing for situations that call for no problems. It is better to think of “What can I do without this?” rather than “What can I do with this?”.  If you doubt whether to take something or leave it, just leave it. In terms of maximizing space for your clothes and other items, make sure to look into items like packing cubes, airless bags, or clothes compressors. If you travel frequently, these are items definitely worth looking into, as they can help your packing experience be smoother, as it helps keep your items organized and safe from getting damaged.

Always remember to pack smart and light. The less you take on your trip, the more comfortable you will be.

Where is your favorite place to travel? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

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Office Etiquette

The way we behave can deeply impact the way others perceive our personal image. Bad manners or not following the proper etiquette in different situations can deeply hinder our progress in the workplace. Many of us have mastered proper etiquette for dining situations, but it is important to note that proper etiquette extends to any social events. Parties, cocktails, and even interactions in the office such as meetings or encounters with co-workers, are expected to be respected by certain social conventions that we just call etiquette. The best way to establish good relationships with the people that surround us at work is by behaving properly, in order to leave a good impression, and improve the way we socialize with others. Here are some basic guidelines to follow at the office: business meeting

Cellphone updates can wait – Using your cell phone during meetings or presentations is disrespectful, and it shows the person you are supposed to be paying attention to that you are uninterested in what he/she has to say. Therefore, attend to your phone outside of these situations. If you decide to use your cellphone during these events, this might strain your relationships with your coworkers.

Respect personal space – Regardless of the setting in which your office is, it is important to always respect personal space. Shooting an email as a way of communication before you try to chat or approach a coworker is a great way to show your respect for their personal space and their time. Pretending those walls of the old private offices and old cubicles are still there is a great way to learn how to respect others’ personal space.

Respect the dress code – Dressing up or dressing down might be equally bad calls for the workplace. Dress to fit in with the others. Ask around or follow the lead of your boss or coworkers that have been at the office for a longer period of time. Dressing too formal is just as bad as dressing too casual for work; that is why it is important to do your best to fit in.

Always be prepared to learn – At the workplace it is important to be confident with the work you do; It is, however, important to not be arrogant. Always be open to the ideas of others, and be respectful when sharing your own ideas. Don’t hold back in sharing, but don’t close your ears to ideas that may help improve your own work, especially from those who are more experienced than you.

Personal affairs are to be kept out of the workplace – Two examples: Job searching and gossiping. These two things can wait. Gossiping in the office is unproductive, not just for you but for your co-workers as well. It is distracting and it creates an unprofessional environment. On a similar note, do not use company resources to search for a new job. A lack of respect and loyalty is all that can be accomplished by performing a job search at your job.

Are your co-workers polite? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

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Cocktail Party Etiquette

Cocktail parties are high profile events that people love hosting. It is a great way to keep in touch with friends and acquaintance. It is also a great opportunity to develop new friendships that can potentially lead to professional relationships. Although free food and drinks can be found all over the place, cocktail parties are the best opportunities you can get to socialize with new people. However, these type of parties have an etiquette to follow, and it is important to follow it in order to leave a good impression on those that attend the party. Here are some of the most general rules to follow at any cocktail party:  Office party 3

Invitations and arrangements – As a host, it is important to always make plans depending on the number of guests on your list of invitees. Seating arrangements and appetizers are examples of things to plan along those lines. As an invitee, make sure to inform the host of the party whether you will be able to attend the invitation or not.

Showing up on time – Usually the time “starting” time of these type of parties are a time range rather than a set time. 30 minutes after the start time is a good time to arrive.

Follow the dress code – Do not try to just show off your clothes at the party. Follow the dress code the host has set. If you are not sure what the dress code is then just ask the host of the party.

Socializing – Always offer a handshake when meeting a new person. Offer genuine smiles. Give your name and ask for the other person’s name too. Remember these parties are made to meet and talk to people, so take advantage of it and make the most out of your time. Always be polite when retiring yourself from a conversation: When talking to a group of people, excuse yourself from everyone in the group. When talking to a single person, try to get them to meet others with you, if not, then you can walk off by yourself without feeling guilty. Be authentic when talking to others and as motivational speaker Jonathan Sprinkles said to me once “Always be interested rather than interesting”.

Eating – As a guest, always make sure you’re eating small portions. Make sure to eat small bites you can chew up quickly in order for the eating to not interrupt your conversations. Cocktail parties usually have waiters walking around with appetizers or a buffet to line up for.

Gossiping – Do not do it. Gossiping can show disrespect and can be misinterpreted by others. Keep your topics away from gossip. Cheap talk is not for these events. You want to learn more about other people and have them learn more about who you are, so make sure to stay away from those other topics.

Drinks – Alcohol will be present at almost every party, and drinking it is a regular activity at these parties. However, make sure to drink with moderation and away from your limits, to not embarrass yourself in front of others and to be safe in situations where you might have to drive home for example. When holding drinks, use your left hand to hold your drinks in order to always have your right hand available for handshakes and greetings. Familiarize yourself with the different types of glasses and how to hold them.

Saying goodbye – Do not sneak out. Always thank the host and say goodbye. This will show your appreciation for the invitation. Remember you got invited to the party because you are appreciated by the host, so make sure to keep up a good impression by maintaining discipline and good manners, which will also help you make new connections with people you did not know before!

What is your favorite cocktail? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

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Getting Clients

One of the worries of any new business is how to get clients. It is probably also the most important concern. As wonderful as it would be to be told to not worry about getting clients, it is definitely something that should not happen. Focusing on getting clients is a huge component of every strategy for a startup company, and should, therefore, be a priority task. However, a question arises, which may not have any immediate answer: “How to get clients?”. This question can be answered in different ways depending on the industry in which a startup may belong. Nonetheless, a universal way of getting clients is to get referrals, which will be the focus of this article. Getting referrals might seem harder of a task than it actually is, and we will evaluate the most efficient ways of implementing this system to get clients for our business.  sunglasses-hand-smartphone-desk

The best way to ensure that you will get referrals is to do a good job. Good work goes a long way, because it is the most relevant factor that can differentiate a company from others. Good quality of work is claimed by every business out in the market, however, not all of them live up to these claims. Those that do will surely get referred to others by previous clients. However, good work can be offered by many companies at the same time, so, how can one decide which company is better for one’s interests? Being nice to you clients might seem like a good answer, but there is an even better way of leaving a greater impact on clients. Being pleasant. Being nice can be deceiving and can lead to companies taking the wrong choices in order to “be nice.” Being pleasant is a more straightforward strategy, as it implies making the client comfortable with the company, but it also calls for honesty and clarity, without being rude or unpleasant. As Mike Monteiro mentioned in his book “Design is a job”: “There’s a difference between being enjoyable to work with and being ‘nice.’ Being nice means worrying about keeping up the appearance of harmony at the expense of being straightforward and fully engaged. Sometimes you need to tell a client they’re making the wrong call. Part of client services is being able to do that without coming off bad. But being afraid to do it because you’re too invested in being “nice” is worse than coming off bad.

Referrals also extend outside of direct contact with clients. It also involves being clear and enthusiastic about the business one is a part of. Being able to communicate effectively what you do in an interesting manner is something that can be accomplished if you are genuinely enthusiastic about your work. This relates to networking, a very crucial factor in today’s market. Networking is market research. Take the task of networking with genuine confidence and interest, and it should be easy to then be visible, and to maintain relationships with prospective clients, or people who can get you referrals. Getting referrals is a proven effective way of getting clients in any business, and it is up to any startup to decide how to take on this task, in order to expand and become the company one desires.

How do you get clients? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

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Dressing For an American Event

Life is full of events that require different attires. Dressing in certain ways is part of the event one attends. From high school graduations to weddings, it is important to understand the basics of dressing for all the events that one may encounter in life. Some are formal, some are semi-formal, and some are just casual. In any case, there are certain guidelines that can help one in deciding the correct and most proper attire for every occasion since this affects our personal image. Here are some tips and advice on how to make sure to be well dressed for any of event.

The first step in figuring out what to wear to any event is to decipher the invitation. This means to look in the invitation first. Most events have set guidelines on what should be worn and what should not, which is beneficial in narrowing down choices to just style and color. Different places tend to use different terms, but here we will use American terms, which differ from the English and European terms. The best way to follow the different dress codes is to follow these simple guidelines:

Black Tie: In these events, a tuxedo is expected. Weddings, operas, balls, charity dinners, and receptions are some of the events at which you can expect to see this dress code. Black Tie may also be referred to as evening dress.

Polo store

Black Tie Optional: In these events, a dark suit is just as acceptable a tuxedo. This is a product of evolution in dressing standards, which became more and more relaxed. As a result, instead of excluding those without a tuxedo from the events that required them, it was decided to just include them. For these events, if you own both a tuxedo and a dark suit, just choose the one fits you the best, the one that fits your image the most. If you only own a suit and not a tuxedo, remember the suit is just as acceptable as the tuxedo, so there is no need to buy one. However, if many more of these events are expected to be present in the future, buying a quality tuxedo is a better option.

Semi-formal: A dark suit, crisp dress shirt with a non-obtrusive pattern, and a conservative tie. For these events, tuxedos are not expected, and, therefore, should not be worn.

Black Tie event

Business Casual: For these events, ties are optional, but dress shirts and nice pants are required. Sports jackets or blazers are optional, but might be a nice addition to the outfit.

Casual: Fit well, free of holes and wrinkles. That is the best way to simplify the expected outfit for these events. Jeans, cotton trousers, and shorts are acceptable. In cool weathers, button up casual looking shirts are a good option, whereas for warm weather simple collared polo shirts that fit nicely are a better option.

If you are not sure what kind of outfit is expected from you at any event you are invited to, the best and most efficient way of finding out is to ask, in most cases, the host directly. If the host cannot be reached, try to contact someone participating at the event. In any case, if you are not sure on what to wear, try to wear an outfit that can be adapted to an event. If you show up over or under dressed, you can just excuse yourself to the bathroom and modify your outfit accordingly.

How do you dress for events in America? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

#business, #consulting, #consulting-for-men-2, #etiquette, #fashion, #image, #image-consulting, #mens-fashion, #menswear, #shanna-pecoraro

Color Psychology in Image

It is no secret that appearance is a big factor in any business person’s success. Whether it is the entrepreneur or the professional, personal image is an aspect of anyone’s career, and it should be treated as such. In this article, we will discuss how psychology can be incorporated into our personal appearance in order to improve the effects of our personal image on others. In this case, colors, and how they appeal to different emotions, will be discussed, in order for the reader to be able to apply these factors into their professional lives, and work towards success.

Color psychology is a growing field that involves the study of how colors can affect human nature, in terms of emotions and cognitive processes, therefore, if a statement proves to not make the entrepreneur or the young professional comfortable, there is room for flexibility in the applications of color psychology. However, extensive studies have been done, and the way colors can affect humans have, for the most part, been proven in a scientific context. It is helpful to study the generalized meanings and assumptions for different colors that have derived from these studies:

  • Black is a color that can express two opposite poles: Authority/power and submission. Black is stylish and timeless, and allows its effect to be ultimately decided upon who wears it. As a result of this, black is considered a dangerous color in business affairs, as it can express a total different position than it is intended to express. Therefore, it is a color that should be avoided as allowed by one’s circumstances.
  • White is a color that has typically symbolized purity. For example, doctors and nurses typically wear white to imply sterility. In fashion, a similar phenomenon appears, in which white is considered a neutral, light color that goes with everything. In business, white is a go to color that can go along with other colors in order to manipulate the message we want to send with our image.
  • Red, an emotionally intense color, stimulates the body and resembles strong emotions. It attracts attention, and it is therefore a color that can be used to the entrepreneur’s or professional’s advantage depending on the situation. In circumstances in which one wants to be the center of attention, wearing red might just be the answer on what attire to put on for the occasion.
  • Blue, the color of the sky and the ocean, is a peaceful, tranquil color that can also resemble loyalty. It is the color recommended by consultants to be worn at job interviews because of its expression of loyalty. The color blue has also been linked to productivity by studies, in which settings of color blue have shown to increase the results in a variety of activities.
  • Green is strongly linked with nature. It is the color that causes the least stress to the human eye, and it is therefore a refreshing color. As far as it concerns a business person, dark green represents a masculine, conservative, and wealthy image of the person that wears the color.
  • Yellow, contrary to green, is the color most difficult to take in for the human eye. It is an overpowering color, which links to its enhancement of concentration. In terms of business affairs, yellow is a color that definitely attracts attention, but it should be evaded in most circumstances as studies have shown that although it is an optimistic color, it is also a color that can make people lose their temper more often (People tend to lose their temper more often in yellow settings).
  • Purple is the color of royalty. It connotes luxury, wealth, sophistication. In the world of business, purple is a color worn to express this attributes, and it is usually left out in situations in which these attributes do not want to be conveyed.
  • Brown is one of the most solid and reliable colors. It can be reassuring and comforting, as it encourages orderliness and organization. However, because of its abundance in nature, it can also convey lack of sophistication and a sense of dullness.

Color psychology: truth or hoax? Tell us on Twitter @nycimageacademy.

Shanna

For more information visit www.nycimageconsultantacademy.com

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