Color Psychology in Image

It is no secret that appearance is a big factor in any business person’s success. Whether it is the entrepreneur or the professional, personal image is an aspect of anyone’s career, and it should be treated as such. In this article, we will discuss how psychology can be incorporated into our personal appearance in order to improve the effects of our personal image on others. In this case, colors, and how they appeal to different emotions, will be discussed, in order for the reader to be able to apply these factors into their professional lives, and work towards success.

Color psychology is a growing field that involves the study of how colors can affect human nature, in terms of emotions and cognitive processes, therefore, if a statement proves to not make the entrepreneur or the young professional comfortable, there is room for flexibility in the applications of color psychology. However, extensive studies have been done, and the way colors can affect humans have, for the most part, been proven in a scientific context. It is helpful to study the generalized meanings and assumptions for different colors that have derived from these studies:

  • Black is a color that can express two opposite poles: Authority/power and submission. Black is stylish and timeless, and allows its effect to be ultimately decided upon who wears it. As a result of this, black is considered a dangerous color in business affairs, as it can express a total different position than it is intended to express. Therefore, it is a color that should be avoided as allowed by one’s circumstances.
  • White is a color that has typically symbolized purity. For example, doctors and nurses typically wear white to imply sterility. In fashion, a similar phenomenon appears, in which white is considered a neutral, light color that goes with everything. In business, white is a go to color that can go along with other colors in order to manipulate the message we want to send with our image.
  • Red, an emotionally intense color, stimulates the body and resembles strong emotions. It attracts attention, and it is therefore a color that can be used to the entrepreneur’s or professional’s advantage depending on the situation. In circumstances in which one wants to be the center of attention, wearing red might just be the answer on what attire to put on for the occasion.
  • Blue, the color of the sky and the ocean, is a peaceful, tranquil color that can also resemble loyalty. It is the color recommended by consultants to be worn at job interviews because of its expression of loyalty. The color blue has also been linked to productivity by studies, in which settings of color blue have shown to increase the results in a variety of activities.
  • Green is strongly linked with nature. It is the color that causes the least stress to the human eye, and it is therefore a refreshing color. As far as it concerns a business person, dark green represents a masculine, conservative, and wealthy image of the person that wears the color.
  • Yellow, contrary to green, is the color most difficult to take in for the human eye. It is an overpowering color, which links to its enhancement of concentration. In terms of business affairs, yellow is a color that definitely attracts attention, but it should be evaded in most circumstances as studies have shown that although it is an optimistic color, it is also a color that can make people lose their temper more often (People tend to lose their temper more often in yellow settings).
  • Purple is the color of royalty. It connotes luxury, wealth, sophistication. In the world of business, purple is a color worn to express this attributes, and it is usually left out in situations in which these attributes do not want to be conveyed.
  • Brown is one of the most solid and reliable colors. It can be reassuring and comforting, as it encourages orderliness and organization. However, because of its abundance in nature, it can also convey lack of sophistication and a sense of dullness.

Color psychology: truth or hoax? Tell us on Twitter @nycimageacademy.


For more information visit

#consulting, #consulting-for-men-2, #fashion, #image, #image-consulting, #mens-fashion

Personal Image For Young Professionals

What makes a person emulate the style of another person? Why is it that the person dressed in a tailored suit and tie is upgraded to first class, over the one in jeans and a t-shirt? What makes a person enter a room and command attention without uttering a word, while his colleague goes unnoticed? The answer to these questions, and many other, lie in the power of personal image.

A person’s image is tied to the perception others have on him/her. Therefore, the way one dresses is crucial in a quest to achieve success. In this occasion, the spotlight will be for young professional college students. As young professionals, these college students already start attracting attention in a business world where the millennials are the ones in charge right now. However, as the upcoming generation to take over control, college students are to work for their success, and because of the importance of personal image in achieving this, it is important to discuss some of the ways in which to get around dressing.

One of the most important ways to assess how to dress in different environments is very simple: Ask. In new settings, such as a new office job, the best way to get around the question of “what to wear?” is to simply ask the company what dress codes are in place. The question can even have a positive influence on the superior’s perspective on you, as you show interest and planning in your new job. Besides asking, it is always good to look around and see what people in the environment you’re new at are wearing. However, there is an “ultimate rule” that should be followed in every situation you may encounter: You can never be overdressed for an occasion.

As mentioned, one can never be overdressed for an occasion, or at least that is the mindset that everyone should follow in a professional setting. This leads us to another great rule to follow: Dress to impress. It is important to be able to convey a strong first impression, and the only way we can achieve this is by LOOKING good. The value and purpose of personal image is not to be underestimated. Therefore, in deciding what to wear, it is always important to think about the question: “What do I want others to think of me when they see me?”

On a more generalized note, there are some other rules that can, and should, be followed outside of a professional context. As college students, it is important to drop the “Highschooler appearance”. The “Logo Mania” that takes place in many wardrobes is something to be avoided by a young professional. Remember, you want to express who you ARE or aim TO BE, therefore you don’t want to be walking around showing others what brands you’re wearing. Besides this, it is also important to remember that hair is a part of your personal image. Although it is not a piece of clothing, it still affects the way others see you, and it is therefore a factor to take into consideration.

Overall, the whole purpose of dressing “correctly” as a young professional college student is not to follow a certain pattern on what is acceptable to wear, but rather to dress for success. The purpose of dressing appropriately for different occasions is to adapt the perceptions of others to what we want them to perceive. Just as by acting a certain way you make others link that behavior to their sense of who you are, dressing a certain way will also affect this perception.

How has your personal image affected your life? Tell us on Twitter @nycimageacademy.


For more information please visit

#business, #consulting, #consulting-for-men-2, #etiquette, #fashion, #image, #image-consulting, #manners, #menswear, #shanna-pecoraro

First Impressions

First impressions are a reality: They influence the perception people have on others. In business, books ARE judged by their covers, and we are nothing short of literary works walking around trying to be noticed by passionate readers that are looking to find books that fit their interests. As a result of this, one needs to make sure to work on a cover, one that shows the story to be told; one that attracts and stands out. In this article we will discuss the importance of dressing for success, why it is important, and how to make sure we are able to do it.

It is not necessary to go over many studies in order to prove the importance of dressing for success, but it is a nice addition, in order to assess the better the reasons why it is relevant. According to a survey of business leaders published by the Center of Professional Excellence at York College of Pennsylvania, two-thirds of the employers said that when it comes to getting ahead, image makes a major impact. In addition, a 2012 study published in the Journal of Experimental Social Psychology, subjects who donned doctors’ lab coats scored higher on attention-related tasks than did those who did not. There are evident psychological phenomena that factor into the importance of dressing for success, and knowing how to harness them can help us prepare a better personal image. Jennifer Baumgartner, Psy.D, a clinical psychologist, author of You Are What You Wear, said: “We tend to directly correlate financial success with the characteristics that help achieve prosperity, such as discipline, hard work, and intelligence. Due to these subconscious associations, we may give the person we believe to be successful a higher salary or more opportunities.” There is an implicit correlation between our commitment to our personal image and our commitment to our jobs, or this is at least how employers see it.

An emphasis on a competitive market can be found in every business related article one can find. However, this is not one of those situations that can be overlooked. Modern marketing strategies revolve around ideas that make the individual stand out. Disruptiveness is a way to do this, and by putting aside its negative connotation, it is actually a very neat strategy in our quest to be differentiated from others. Many people want to be the “regular guys” at their jobs, but dressing more extravagantly might help you stand out in more ways than just your clothing. It might even attract attention from your superiors, as someone who steps aside from its coworkers.

Head-to-toe designer pieces, timeless suit, sloppy genius, trendy, young and casual, or rainbow bright, the style you can take on is filled with countless possibilities, and it is up to you to decide what image you want to convey to others, and which one supports your approach to work. As an example, a man working at Wall Street who wears bold suits and colorful ties, will give off, from his image alone, that he is one to take risk. On the other hand, if you’re a financial planner, and you dress with the “sloppy genius” style, you might convey the message that you will be sloppy with your employer’s money. Hence, why it is important to evaluate the possibilities that fit the market we will jump into before deciding what kind of dresser we will be. Do not underestimate the importance of dressing for success, because to others, you are your personal image, and first impressions are greatly impacted by your clothing alone.

Are you quick to make first impressions? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information please visit

#consulting, #conversation, #conversation-etiquette, #etiquette

How Hillary Clinton Can Win the Public’s Likability Vote

There are less than 18 months before the next US President is elected. Much can happen between now and then in the political sphere, but one action that will help Hillary’s campaign — regardless of politics – would be to improve her visual image.

If we were to work with the former Secretary of State Hillary Clinton on such a project, these are 10 recommendations on colors and overall look that we’d suggest for making her visually “pop”, which would increase her likability and thus increase chances for positive reaction from voters.

Hillary Clinton color palette & Style

Drop the warm colors, like yellow, orange, olive green, and brown. They don’t flatter her skin tone. Stay within the color palettes to the right.

  • This ash blue jacket (see number 2) is a great option for spring and summer, worn with a pair of dark blue or navy pants (see number 8).
  • Remember the jacket length should never end in her widest part of the hip, which will emphasize the width.
  • Number 7 is the ideal dress shape for Hillary, but she should add ¾ sleeves on the dress when worn without a short cardigan or jacket
  • Although the dress color in number 7 is a little too bright for her, she should choose a color within her color palette (See number 1) and wear it with a matching-colored jacket or coat for an executive look.
  • A-line skirts just below the knee length work well on her frame; stay preferential to those while she is running for office.
  • As a pant suit girl, try to stay away from skinny pants and tapped pants hem lines which accentuate the hips. Choose pants with no pockets or details on the backside.
  • Drop the all-black ensembles. The color makes her look older and tired. Instead of black, navy or charcoal gray will be a better choice.
  • Go with the coat in number 9 as the perfect coat for winter — it’s the perfect color, shape, and style!
  • She should keep her current hair color- it’s perfect, but should be cut shorter and have volume added with good styling.

How would you tell Hillary’s camp to upgrade her image? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro

For more information please visit

#consulting, #etiquette, #fashion, #image, #image-consulting

Job Interviews

Applying for jobs is a tedious and repetitive process, which always makes the same question pop up in our heads, regardless of how many times we have done it, “What do I need to get hired?”. This question does not have a straight answer, and all responses seem to vary based on many factors, such as what job we are applying for, what person is in charge of the hiring process, what are the qualifications for the job, etc. Nonetheless, there are some guidelines that can help us stay on track in making sure we do our best to show we are the best fit for the job we are looking to get hired for. We will focus on the interview part of the job application process, since this is where we get to have the impact, while we also get a greater variety of choices as of what to do to adapt for the different job applications we may have.

The first thing we want to cover, since it is probably the one that catches most of us off guard, is the question “Why do you want to work for us?”. In order to answer this question properly, we need to do our research beforehand. We need to know exactly what the company’s purpose is, what it does, what it expects from its workers, and how it handles its customers. By doing this research, we will be able to see how we fit into the company’s needs, and answering this question will becomes easier. It is important to do our research not only to know what to answer to the questions that involve the company itself, but also to know if that job is what we are looking for, and if we are the fit THEY are looking for.

In addition to understanding what the company does, we need to be prepared to explain what we can do for the company. In a market like the one today, the competition faced by every applicant is not one to be underestimated. In order to prepare to stand out from the vast pool of applicants, we need to make sure our image is sharp, that we are on time for our interview and any other type of appointments, and again, that we are prepared. As job applicants, we are selling our personal image to the employers, so we need to make sure our attire is appropriate, since this is the first impression we have for our job interview, and the employer wants to make sure its employees offer a clean image of the company itself. Being on time for our interview is also part of our personal image, it shows that we are punctual not only to appointments, but to the job and any meetings we might have to attend.

It is almost a necessity to reiterate the importance of being prepared to our interview. Besides doing our research of the company we are applying to, we need to also have the material to support us when we make statements about ourselves that are relevant to the job. Having extra copies of your resume, reference letters, and paper to take notes, are all important things to keep in mind when going in for an interview. Although the interview might be the most nerve-racking step in the process, it is when we get our chance to show the employer what we cannot show them in paper, so make good use of that interview time and do your best to impress, and be impressed, by your future employer.

What is your favorite interview question? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro

For more information please visit

#business, #consulting, #consulting-for-men-2, #etiquette

Four Easy Steps to Organizing Your Closet and Simplifying Your Life

Imagine: you walk into your closet, and everything looks interesting and inviting.  You can’t wait for tomorrow to get dressed. Wait — is this a dream? Is such a feeling even possible?

Yes, with plenty of assurance, we can say that it is possible to live with a clean and organized closet on a regular basis.

Follow the steps below (as a checklist) to make your closet as inviting as you can imagine. The results of an organized closet will make your life simpler and more enjoyable, and getting dressed in the morning will never be the same!

Closet space

Step 1.  De-clutter

  • Remove all dry cleaning plastic bags
  • Get rid of mismatched hangers
  • Choose one hanger style that suits you and will look good in your pretty closet
  • Find a separate place for items unrelated to getting dressed.

Your closet is not a place to store golf bags, old clothes, or other people’s   belongings: out with the excess baggage, and in with the things you actually wear!

Step 2.  Decorate

  • Start with color. Give your closet a lift by taking everything out of it and repainting. A softer, lighter color is often a good place to start
  • Place overhead lights in the far left corner, or install light fixtures so that every item in your closet gets an equal spotlight

Step 3.  Display

  • Keep everything as visible to the eye as possible:
  • Sweaters, jeans and T-shirts can be folded neatly on open shelves
  • Use a jewelry stand or add hooks to the wall to hold necklaces
  • Scarf and belt racks help you see what you have
  • When you walk into your closest and see all possibilities, getting dressed will soon become easier and fun

Step 4.  De-stress

  • Add a wonderful scent that you enjoy. Cedar or lavender sachets will help keep your closet and drawers smelling fresh, not stale.

Now that life and energy has been brought into your closet, ask yourself: does your wardrobe need more attention? No problem! We are here to help you perform these tasks and more, in order to create ease within your personal wardrobe.  We’ll help you make your closet look fabulous for the season, and many seasons to come.

Is your closet normally clean or dirty? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro

For more information please visit

#consulting, #etiquette, #fashion, #image

This Season, Let Your Suit Speak For You

Some of us put on a suit daily, while some of us wear one occasionally and some of us only “pull out the old suit” every few years to attend a wedding or a funeral. Male executives tend to fall into the former category, and often tell us how they’ve slipped into the same routine of “is it the grey, blue, or black suit today”?

Regardless of what your day-to-day look requires or if you actually put on “a suit” there are ways to own “the suit” you wear while holding true to your personality.  Whether you’re inherently sporty, creative, or super polished – you can use a suit to enhance and extend your personality along with your professional influence. Gray suit

If you’re in finance, legal, or a profession where you handle people’s money and life choices, it’s imperative that your look reflects a sense of competence and trustworthiness. When choosing the color of a suit, go for something dark (navy, charcoal, or black). Go with a solid or pinstripe pattern, and style your suit to be classic and appropriate.


If you’re in fashion, advertising, or a similar field, your suit’s color should be more sophisticated: blue grey, burgundy, or even a blue-brown. Mixing and matching your patterns makes more sense here, and to enhance your individual style, you can play with different colors and fabrics to bring out your natural personality.


If you’re in a customer-service oriented business, you’ll want to go for a friendly and helpful tone in your look.  Go for a solid-colored suit, but add a warm color for any accessories; a pocket square, tie, or watch will do nicely. Keep the pattern of your shirt and tie friendly – checks and plaids often go best, and keep the styling and fit comfortable and relaxed.

If in doubt, always think about the objective you’re trying to achieve and the traits you want to be known for.  Based on those traits, your suit should portray you as professional, befitting your personality and your lifestyle.

© 2015 by Shanna Pecoraro, NYC Image Consultant Academy

For permission requests, write an email to Shanna Wu Pecoraro at

What’s your favorite look on men? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information please visit

#business, #calvin-klein, #consulting, #consulting-for-men-2, #fashion, #fashion-spotlight, #image, #image-consulting, #mens-fashion, #menswear, #new-york-city