From their cursive-y logo to their 2016 Fashion Week video, Ace & Jig have created a look that is all-at-once 1970’s Mary Quant meets 1992 Ce Ce Peniston realness. They have created and are marketing a truly modern-met-vintage aesthetic. Based in ultra-hip Brooklyn, the growing fashion brand is making a name for itself in ladies circles everywhere. We thought we’d ponder a bit on why.
First off, Ace & Jig’s looks are often created with mixed patterns. After years of solids in so many fashion spaces, mixed colors and patterns add a sense of vibrancy that most catwalks haven’t seen since the 90’s.
Politics is certainly playing a role here. With a new President about to step into the White House, a sense of humor and irony is one major consideration the fashion world offers us. Ace & Jig’s looks are funky, sassy, and a face-slap to those who can’t accept bright ideas, diverse people, and of course, mixed patterns. Our circles are connected.
For those of us who are image consultants, the rules to follow are changing. Ace & Jig seems to embrace the fashion victim in us all – they accept that the off-sized, baggy and uber-comfy can reign – even in high fashion. Consultants should take heed and get a little loose with definitions, structure, fabrics and accessories. Diversifying your closet will diversify your creative brain – and your life!
What do you think about Ace & Jig?