Mastering Color (as Image Consultants)

Frequently, we hear about someone with great credentials who doesn’t seem able to advance in his or her career. Yet someone else, less qualified, does. Why is that? It may be that the second person embodies a stronger visual credibility.

 

What is visual credibility, and how does it impact your clients? Visual credibility is the ability to sell yourself as the admirable, respected person that you are. The tool for empowering your clients to do that is all in the wardrobe, as well as in their grooming habits. It is important to remember that looks do matter, and that your clients have much more control over creating positive outcomes than they might realize.

 

At the same time, it is entirely possible for clients to make changes without taking drastic measures like plastic surgery, acquiring a $10,000 wardrobe, or spending two weeks at a health and fitness resort.

 

On February 13, Shanna Pecoraro and the NYC Image Consultant Academy will offer a class to help image consultants and stylists improve their color recommendations, which will help clients vastly improve their visual credibility.

 

In the program, consultants can expect to become stronger at:

  • Pairing colors that are uniquely flattering to clients
  • Matching the level of respect your clients receive with clothes that magically convey a high level of visual credibility
  • Finding ways to distinguish your clients’ unique personal style
  • Making improvements to your clients’ visual credibility within 24 hours

 

Take a look at our “Steps to Your Best Coloring” course in NYC on February 15, 2017 – and let us know what questions you may have. Additional details can be found below, and you can click here to register. In case you’re interested, our popular “FAST TRACK to becoming an image consultant” program is also taking place on February 14 – 20 in NYC. Click here for more info.

color-palette

 

Course information:  

“Steps to Your Best Coloring” – here, we “train the color consultant” in a program designed for image consultants, stylists, hair professionals, makeup artists and anyone who is obsessed with color in their lives.  The program is approved by the Association of Image Consultant International (AICI) for 0.7 CEUs. The program runs $650, and AICI members receive 20% off.

 

Description & Learning Outcomes:

Get ready for a hands-on, 7-hour course that will renew and enhance your understanding of the relationship between personal coloring and color theory. Go deep into choosing the best color palette for your clients. In this program, Shanna shares her unique three simple steps to finding the best color.  She will teach you how to see, identify, and match subtle nuances of color in skin tone, hair, makeup, and clothing.

 

By the end of this program you’ll be able:

  • Conduct color analysis effectively and with confidence
  • Define three properties of personal coloring
  • Identify the best color palette for each client
  • Identify the differences between right and wrong color effects on a person
  • Name the key characteristics of each color palette

#color-analysis, #fashion, #image-consulting, #shanna-pecoraro, #style-advice, #using-colors

Your Personal Style

photo-1446214814726-e6074845b4ceYour image is so much more than the clothing you wear and the way you walk. Your image is the relationship between your outfit, your poise, and your personality. Similarly, color psychology does not necessarily say that including red in a color palette automatically makes it passionate or energetic. What’s important in a color palette is the red, the gray, the black, and the blue’s relationships together. Gestaltism says that the sum is other than the parts. We notice the relationship between red and blue before we notice the colors red and blue individually.

This observation carries to your personal image. A $10,000 suit means nothing if a man is slouching. The fine details of your image must all be coherent and consistent in order to effectively portray your image.

Although there are guidelines to follow when trying to appear a certain way, every person should have their own style. Many different looks can communicate the same message to others. This ‘margin for error’ is the room for your creativity, your personal style, to flourish.

Being an individual is an extremely important piece of the puzzle that is often overlooked. Utilize research-backed strategies to portray the right image, but do so in a unique way. This is why it is so important for professionals to understand the philosophy and thought behind personal image and not just the shallow elements. Actually understanding it is the key to adapt, at any given time, to market and industry changes. If, one day, the way people perceived the color red changed, you must be able to identify that and find a new way to communicate what you were trying to.

Your personal style allows for some buffer through consumer trend volatility, so don’t worry. Just keep in mind that things change and, with it, so should your style. Accurately communicate who you are to others and everything else will follow.

Who has influenced your style the most? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

#consulting, #consulting-for-men-2, #etiquette, #fashion, #holiday, #image, #image-consulting, #manners, #mens-fashion, #menswear, #new-york-city, #shanna-pecoraro

Budapest Taxis

Budapest taxisTaxi services are so widespread and common it seems that the taxi industry should have itself figured out and under control. Obviously, this isn’t the case. Sure, new startup companies like Über and Lyft are starting to innovate and revolutionize the marketplace, but traditional taxi providers are still extremely relevant and act as such.

The difference between taxis in Budapest and New York City is dramatic. New York City’s taxis are driven by (excuse the generalizations) frustrated, often unfriendly people. There are few dress requirements – it’s always a surprise. The taxi experience in New York is different every time one steps foot in a taxi. Sometimes there’s music, sometimes there’s a fresh scent, sometimes the seats are comfortable. This gives traditional companies a bad image. Nothing is standardized so they are being replaced by companies that are successfully standardizing a difficult to standardize industry. Consumers want what they expect – nothing less.

Budapest taxis are much better standardized. Every time you step into one of these taxis, the cars smell good, drivers are well dressed, and are polite. Even further, they understand English enough to professionally communicate with western tourists.

Budapest churchAs you step into a taxi in Budapest, you will be greeted and asked if you would like to listen to music. If you don’t want to listen, they won’t make you listen the music they like. As a passenger you are entitled to travel in an environment free of disturbing such as the radio, honking, and mobile phone by the driver.

Perhaps this is why these standardized companies like Über and Lyft have had less success integrating into Budapest than they did integrating into New York City. Budapest’s taxi experience is far superior to that of New York’s.

What has is your most favorite taxi experience? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

#business, #conversation, #conversation-etiquette, #etiquette, #fashion, #image, #image-consulting

Packing For Traveling

Traveling can be filled with as many pleasant moments as not so pleasant ones. One of the main troubles for travelers starts before the trip even begins, and that is packing. Deciding on what to take and what to leave for any trip can be a hassle, and coming up with an effective checklist can prove to be more of a challenge than may be expected. A good philosophy to follow is to pack smart and travel light. The most experienced travelers seem to follow the same trend, of packing lighter and lighter after every trip, as we always tend to over-pack for most trips. We can examine how to go around those tricky questions when packing for our trips. Since there are so many reasons to travel, it is better to use generalized ideas that can help in any trip.

Travel Light

When traveling, weighing your luggage is the best way to determine whether you are over packing or not. This will also help you evade the fees that come with having luggage that ends up being heavier than it is allowed for airlines, for example. Having an electronic balance at home which you can use to weigh your bags might save you a lot of time and money. In addition, always make sure to check the regulations for the sizes and weights allowed by the company with which you will travel, whether it is an airline or a bus company. The reason why we emphasize the importance of packing lightly for any trip is the fact that you always need to be prepared to walk long distances with your luggage. Whether it is an unexpected situation at the airport or at your destination itself, you need your luggage to make these walks as comfortable as possible.

Let’s now talk about what should be in our bags. The best way to effectively decide what to take and what to leave is to spread out the items we are considering on taking. You can do this in your living room or your own room, just make sure you have space to stay comfortable and help keep everything organized. When packing smart for traveling, it is better to pack for the best case scenarios, rather than be cautious of the worse situations. Unless a likely bad situation can end up being really expensive, always make sure you are packing for situations that call for no problems. It is better to think of “What can I do without this?” rather than “What can I do with this?”.  If you doubt whether to take something or leave it, just leave it. In terms of maximizing space for your clothes and other items, make sure to look into items like packing cubes, airless bags, or clothes compressors. If you travel frequently, these are items definitely worth looking into, as they can help your packing experience be smoother, as it helps keep your items organized and safe from getting damaged.

Always remember to pack smart and light. The less you take on your trip, the more comfortable you will be.

Where is your favorite place to travel? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

#consulting, #consulting-for-men-2, #fashion

Dressing For an American Event

Life is full of events that require different attires. Dressing in certain ways is part of the event one attends. From high school graduations to weddings, it is important to understand the basics of dressing for all the events that one may encounter in life. Some are formal, some are semi-formal, and some are just casual. In any case, there are certain guidelines that can help one in deciding the correct and most proper attire for every occasion since this affects our personal image. Here are some tips and advice on how to make sure to be well dressed for any of event.

The first step in figuring out what to wear to any event is to decipher the invitation. This means to look in the invitation first. Most events have set guidelines on what should be worn and what should not, which is beneficial in narrowing down choices to just style and color. Different places tend to use different terms, but here we will use American terms, which differ from the English and European terms. The best way to follow the different dress codes is to follow these simple guidelines:

Black Tie: In these events, a tuxedo is expected. Weddings, operas, balls, charity dinners, and receptions are some of the events at which you can expect to see this dress code. Black Tie may also be referred to as evening dress.

Polo store

Black Tie Optional: In these events, a dark suit is just as acceptable a tuxedo. This is a product of evolution in dressing standards, which became more and more relaxed. As a result, instead of excluding those without a tuxedo from the events that required them, it was decided to just include them. For these events, if you own both a tuxedo and a dark suit, just choose the one fits you the best, the one that fits your image the most. If you only own a suit and not a tuxedo, remember the suit is just as acceptable as the tuxedo, so there is no need to buy one. However, if many more of these events are expected to be present in the future, buying a quality tuxedo is a better option.

Semi-formal: A dark suit, crisp dress shirt with a non-obtrusive pattern, and a conservative tie. For these events, tuxedos are not expected, and, therefore, should not be worn.

Black Tie event

Business Casual: For these events, ties are optional, but dress shirts and nice pants are required. Sports jackets or blazers are optional, but might be a nice addition to the outfit.

Casual: Fit well, free of holes and wrinkles. That is the best way to simplify the expected outfit for these events. Jeans, cotton trousers, and shorts are acceptable. In cool weathers, button up casual looking shirts are a good option, whereas for warm weather simple collared polo shirts that fit nicely are a better option.

If you are not sure what kind of outfit is expected from you at any event you are invited to, the best and most efficient way of finding out is to ask, in most cases, the host directly. If the host cannot be reached, try to contact someone participating at the event. In any case, if you are not sure on what to wear, try to wear an outfit that can be adapted to an event. If you show up over or under dressed, you can just excuse yourself to the bathroom and modify your outfit accordingly.

How do you dress for events in America? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

#business, #consulting, #consulting-for-men-2, #etiquette, #fashion, #image, #image-consulting, #mens-fashion, #menswear, #shanna-pecoraro

Color Psychology in Image

It is no secret that appearance is a big factor in any business person’s success. Whether it is the entrepreneur or the professional, personal image is an aspect of anyone’s career, and it should be treated as such. In this article, we will discuss how psychology can be incorporated into our personal appearance in order to improve the effects of our personal image on others. In this case, colors, and how they appeal to different emotions, will be discussed, in order for the reader to be able to apply these factors into their professional lives, and work towards success.

Color psychology is a growing field that involves the study of how colors can affect human nature, in terms of emotions and cognitive processes, therefore, if a statement proves to not make the entrepreneur or the young professional comfortable, there is room for flexibility in the applications of color psychology. However, extensive studies have been done, and the way colors can affect humans have, for the most part, been proven in a scientific context. It is helpful to study the generalized meanings and assumptions for different colors that have derived from these studies:

  • Black is a color that can express two opposite poles: Authority/power and submission. Black is stylish and timeless, and allows its effect to be ultimately decided upon who wears it. As a result of this, black is considered a dangerous color in business affairs, as it can express a total different position than it is intended to express. Therefore, it is a color that should be avoided as allowed by one’s circumstances.
  • White is a color that has typically symbolized purity. For example, doctors and nurses typically wear white to imply sterility. In fashion, a similar phenomenon appears, in which white is considered a neutral, light color that goes with everything. In business, white is a go to color that can go along with other colors in order to manipulate the message we want to send with our image.
  • Red, an emotionally intense color, stimulates the body and resembles strong emotions. It attracts attention, and it is therefore a color that can be used to the entrepreneur’s or professional’s advantage depending on the situation. In circumstances in which one wants to be the center of attention, wearing red might just be the answer on what attire to put on for the occasion.
  • Blue, the color of the sky and the ocean, is a peaceful, tranquil color that can also resemble loyalty. It is the color recommended by consultants to be worn at job interviews because of its expression of loyalty. The color blue has also been linked to productivity by studies, in which settings of color blue have shown to increase the results in a variety of activities.
  • Green is strongly linked with nature. It is the color that causes the least stress to the human eye, and it is therefore a refreshing color. As far as it concerns a business person, dark green represents a masculine, conservative, and wealthy image of the person that wears the color.
  • Yellow, contrary to green, is the color most difficult to take in for the human eye. It is an overpowering color, which links to its enhancement of concentration. In terms of business affairs, yellow is a color that definitely attracts attention, but it should be evaded in most circumstances as studies have shown that although it is an optimistic color, it is also a color that can make people lose their temper more often (People tend to lose their temper more often in yellow settings).
  • Purple is the color of royalty. It connotes luxury, wealth, sophistication. In the world of business, purple is a color worn to express this attributes, and it is usually left out in situations in which these attributes do not want to be conveyed.
  • Brown is one of the most solid and reliable colors. It can be reassuring and comforting, as it encourages orderliness and organization. However, because of its abundance in nature, it can also convey lack of sophistication and a sense of dullness.

Color psychology: truth or hoax? Tell us on Twitter @nycimageacademy.

Shanna

For more information visit www.nycimageconsultantacademy.com

#consulting, #consulting-for-men-2, #fashion, #image, #image-consulting, #mens-fashion

Personal Image For Young Professionals

What makes a person emulate the style of another person? Why is it that the person dressed in a tailored suit and tie is upgraded to first class, over the one in jeans and a t-shirt? What makes a person enter a room and command attention without uttering a word, while his colleague goes unnoticed? The answer to these questions, and many other, lie in the power of personal image.

A person’s image is tied to the perception others have on him/her. Therefore, the way one dresses is crucial in a quest to achieve success. In this occasion, the spotlight will be for young professional college students. As young professionals, these college students already start attracting attention in a business world where the millennials are the ones in charge right now. However, as the upcoming generation to take over control, college students are to work for their success, and because of the importance of personal image in achieving this, it is important to discuss some of the ways in which to get around dressing.

One of the most important ways to assess how to dress in different environments is very simple: Ask. In new settings, such as a new office job, the best way to get around the question of “what to wear?” is to simply ask the company what dress codes are in place. The question can even have a positive influence on the superior’s perspective on you, as you show interest and planning in your new job. Besides asking, it is always good to look around and see what people in the environment you’re new at are wearing. However, there is an “ultimate rule” that should be followed in every situation you may encounter: You can never be overdressed for an occasion.

As mentioned, one can never be overdressed for an occasion, or at least that is the mindset that everyone should follow in a professional setting. This leads us to another great rule to follow: Dress to impress. It is important to be able to convey a strong first impression, and the only way we can achieve this is by LOOKING good. The value and purpose of personal image is not to be underestimated. Therefore, in deciding what to wear, it is always important to think about the question: “What do I want others to think of me when they see me?”

On a more generalized note, there are some other rules that can, and should, be followed outside of a professional context. As college students, it is important to drop the “Highschooler appearance”. The “Logo Mania” that takes place in many wardrobes is something to be avoided by a young professional. Remember, you want to express who you ARE or aim TO BE, therefore you don’t want to be walking around showing others what brands you’re wearing. Besides this, it is also important to remember that hair is a part of your personal image. Although it is not a piece of clothing, it still affects the way others see you, and it is therefore a factor to take into consideration.

Overall, the whole purpose of dressing “correctly” as a young professional college student is not to follow a certain pattern on what is acceptable to wear, but rather to dress for success. The purpose of dressing appropriately for different occasions is to adapt the perceptions of others to what we want them to perceive. Just as by acting a certain way you make others link that behavior to their sense of who you are, dressing a certain way will also affect this perception.

How has your personal image affected your life? Tell us on Twitter @nycimageacademy.

Shanna

For more information please visit www.nycimageconsultantacademy.com

#business, #consulting, #consulting-for-men-2, #etiquette, #fashion, #image, #image-consulting, #manners, #menswear, #shanna-pecoraro