Frequently, we hear about someone with great credentials who doesn’t seem able to advance in his or her career. Yet someone else, less qualified, does. Why is that? It may be that the second person embodies a stronger visual credibility.
What is visual credibility, and how does it impact your clients? Visual credibility is the ability to sell yourself as the admirable, respected person that you are. The tool for empowering your clients to do that is all in the wardrobe, as well as in their grooming habits. It is important to remember that looks do matter, and that your clients have much more control over creating positive outcomes than they might realize.
At the same time, it is entirely possible for clients to make changes without taking drastic measures like plastic surgery, acquiring a $10,000 wardrobe, or spending two weeks at a health and fitness resort.
On February 13, Shanna Pecoraro and the NYC Image Consultant Academy will offer a class to help image consultants and stylists improve their color recommendations, which will help clients vastly improve their visual credibility.
In the program, consultants can expect to become stronger at:
- Pairing colors that are uniquely flattering to clients
- Matching the level of respect your clients receive with clothes that magically convey a high level of visual credibility
- Finding ways to distinguish your clients’ unique personal style
- Making improvements to your clients’ visual credibility within 24 hours
Take a look at our “Steps to Your Best Coloring” course in NYC on February 15, 2017 – and let us know what questions you may have. Additional details can be found below, and you can click here to register. In case you’re interested, our popular “FAST TRACK to becoming an image consultant” program is also taking place on February 14 – 20 in NYC. Click here for more info.
“Steps to Your Best Coloring” – here, we “train the color consultant” in a program designed for image consultants, stylists, hair professionals, makeup artists and anyone who is obsessed with color in their lives. The program is approved by the Association of Image Consultant International (AICI) for 0.7 CEUs. The program runs $650, and AICI members receive 20% off.
Description & Learning Outcomes:
Get ready for a hands-on, 7-hour course that will renew and enhance your understanding of the relationship between personal coloring and color theory. Go deep into choosing the best color palette for your clients. In this program, Shanna shares her unique three simple steps to finding the best color. She will teach you how to see, identify, and match subtle nuances of color in skin tone, hair, makeup, and clothing.
By the end of this program you’ll be able:
- Conduct color analysis effectively and with confidence
- Define three properties of personal coloring
- Identify the best color palette for each client
- Identify the differences between right and wrong color effects on a person
- Name the key characteristics of each color palette