Your Personal Style

photo-1446214814726-e6074845b4ceYour image is so much more than the clothing you wear and the way you walk. Your image is the relationship between your outfit, your poise, and your personality. Similarly, color psychology does not necessarily say that including red in a color palette automatically makes it passionate or energetic. What’s important in a color palette is the red, the gray, the black, and the blue’s relationships together. Gestaltism says that the sum is other than the parts. We notice the relationship between red and blue before we notice the colors red and blue individually.

This observation carries to your personal image. A $10,000 suit means nothing if a man is slouching. The fine details of your image must all be coherent and consistent in order to effectively portray your image.

Although there are guidelines to follow when trying to appear a certain way, every person should have their own style. Many different looks can communicate the same message to others. This ‘margin for error’ is the room for your creativity, your personal style, to flourish.

Being an individual is an extremely important piece of the puzzle that is often overlooked. Utilize research-backed strategies to portray the right image, but do so in a unique way. This is why it is so important for professionals to understand the philosophy and thought behind personal image and not just the shallow elements. Actually understanding it is the key to adapt, at any given time, to market and industry changes. If, one day, the way people perceived the color red changed, you must be able to identify that and find a new way to communicate what you were trying to.

Your personal style allows for some buffer through consumer trend volatility, so don’t worry. Just keep in mind that things change and, with it, so should your style. Accurately communicate who you are to others and everything else will follow.

Who has influenced your style the most? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

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Dressing For an American Event

Life is full of events that require different attires. Dressing in certain ways is part of the event one attends. From high school graduations to weddings, it is important to understand the basics of dressing for all the events that one may encounter in life. Some are formal, some are semi-formal, and some are just casual. In any case, there are certain guidelines that can help one in deciding the correct and most proper attire for every occasion since this affects our personal image. Here are some tips and advice on how to make sure to be well dressed for any of event.

The first step in figuring out what to wear to any event is to decipher the invitation. This means to look in the invitation first. Most events have set guidelines on what should be worn and what should not, which is beneficial in narrowing down choices to just style and color. Different places tend to use different terms, but here we will use American terms, which differ from the English and European terms. The best way to follow the different dress codes is to follow these simple guidelines:

Black Tie: In these events, a tuxedo is expected. Weddings, operas, balls, charity dinners, and receptions are some of the events at which you can expect to see this dress code. Black Tie may also be referred to as evening dress.

Polo store

Black Tie Optional: In these events, a dark suit is just as acceptable a tuxedo. This is a product of evolution in dressing standards, which became more and more relaxed. As a result, instead of excluding those without a tuxedo from the events that required them, it was decided to just include them. For these events, if you own both a tuxedo and a dark suit, just choose the one fits you the best, the one that fits your image the most. If you only own a suit and not a tuxedo, remember the suit is just as acceptable as the tuxedo, so there is no need to buy one. However, if many more of these events are expected to be present in the future, buying a quality tuxedo is a better option.

Semi-formal: A dark suit, crisp dress shirt with a non-obtrusive pattern, and a conservative tie. For these events, tuxedos are not expected, and, therefore, should not be worn.

Black Tie event

Business Casual: For these events, ties are optional, but dress shirts and nice pants are required. Sports jackets or blazers are optional, but might be a nice addition to the outfit.

Casual: Fit well, free of holes and wrinkles. That is the best way to simplify the expected outfit for these events. Jeans, cotton trousers, and shorts are acceptable. In cool weathers, button up casual looking shirts are a good option, whereas for warm weather simple collared polo shirts that fit nicely are a better option.

If you are not sure what kind of outfit is expected from you at any event you are invited to, the best and most efficient way of finding out is to ask, in most cases, the host directly. If the host cannot be reached, try to contact someone participating at the event. In any case, if you are not sure on what to wear, try to wear an outfit that can be adapted to an event. If you show up over or under dressed, you can just excuse yourself to the bathroom and modify your outfit accordingly.

How do you dress for events in America? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

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Color Psychology in Image

It is no secret that appearance is a big factor in any business person’s success. Whether it is the entrepreneur or the professional, personal image is an aspect of anyone’s career, and it should be treated as such. In this article, we will discuss how psychology can be incorporated into our personal appearance in order to improve the effects of our personal image on others. In this case, colors, and how they appeal to different emotions, will be discussed, in order for the reader to be able to apply these factors into their professional lives, and work towards success.

Color psychology is a growing field that involves the study of how colors can affect human nature, in terms of emotions and cognitive processes, therefore, if a statement proves to not make the entrepreneur or the young professional comfortable, there is room for flexibility in the applications of color psychology. However, extensive studies have been done, and the way colors can affect humans have, for the most part, been proven in a scientific context. It is helpful to study the generalized meanings and assumptions for different colors that have derived from these studies:

  • Black is a color that can express two opposite poles: Authority/power and submission. Black is stylish and timeless, and allows its effect to be ultimately decided upon who wears it. As a result of this, black is considered a dangerous color in business affairs, as it can express a total different position than it is intended to express. Therefore, it is a color that should be avoided as allowed by one’s circumstances.
  • White is a color that has typically symbolized purity. For example, doctors and nurses typically wear white to imply sterility. In fashion, a similar phenomenon appears, in which white is considered a neutral, light color that goes with everything. In business, white is a go to color that can go along with other colors in order to manipulate the message we want to send with our image.
  • Red, an emotionally intense color, stimulates the body and resembles strong emotions. It attracts attention, and it is therefore a color that can be used to the entrepreneur’s or professional’s advantage depending on the situation. In circumstances in which one wants to be the center of attention, wearing red might just be the answer on what attire to put on for the occasion.
  • Blue, the color of the sky and the ocean, is a peaceful, tranquil color that can also resemble loyalty. It is the color recommended by consultants to be worn at job interviews because of its expression of loyalty. The color blue has also been linked to productivity by studies, in which settings of color blue have shown to increase the results in a variety of activities.
  • Green is strongly linked with nature. It is the color that causes the least stress to the human eye, and it is therefore a refreshing color. As far as it concerns a business person, dark green represents a masculine, conservative, and wealthy image of the person that wears the color.
  • Yellow, contrary to green, is the color most difficult to take in for the human eye. It is an overpowering color, which links to its enhancement of concentration. In terms of business affairs, yellow is a color that definitely attracts attention, but it should be evaded in most circumstances as studies have shown that although it is an optimistic color, it is also a color that can make people lose their temper more often (People tend to lose their temper more often in yellow settings).
  • Purple is the color of royalty. It connotes luxury, wealth, sophistication. In the world of business, purple is a color worn to express this attributes, and it is usually left out in situations in which these attributes do not want to be conveyed.
  • Brown is one of the most solid and reliable colors. It can be reassuring and comforting, as it encourages orderliness and organization. However, because of its abundance in nature, it can also convey lack of sophistication and a sense of dullness.

Color psychology: truth or hoax? Tell us on Twitter @nycimageacademy.

Shanna

For more information visit www.nycimageconsultantacademy.com

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This Season, Let Your Suit Speak For You

Some of us put on a suit daily, while some of us wear one occasionally and some of us only “pull out the old suit” every few years to attend a wedding or a funeral. Male executives tend to fall into the former category, and often tell us how they’ve slipped into the same routine of “is it the grey, blue, or black suit today”?

Regardless of what your day-to-day look requires or if you actually put on “a suit” there are ways to own “the suit” you wear while holding true to your personality.  Whether you’re inherently sporty, creative, or super polished – you can use a suit to enhance and extend your personality along with your professional influence. Gray suit

If you’re in finance, legal, or a profession where you handle people’s money and life choices, it’s imperative that your look reflects a sense of competence and trustworthiness. When choosing the color of a suit, go for something dark (navy, charcoal, or black). Go with a solid or pinstripe pattern, and style your suit to be classic and appropriate.

 

If you’re in fashion, advertising, or a similar field, your suit’s color should be more sophisticated: blue grey, burgundy, or even a blue-brown. Mixing and matching your patterns makes more sense here, and to enhance your individual style, you can play with different colors and fabrics to bring out your natural personality.

 

If you’re in a customer-service oriented business, you’ll want to go for a friendly and helpful tone in your look.  Go for a solid-colored suit, but add a warm color for any accessories; a pocket square, tie, or watch will do nicely. Keep the pattern of your shirt and tie friendly – checks and plaids often go best, and keep the styling and fit comfortable and relaxed.

If in doubt, always think about the objective you’re trying to achieve and the traits you want to be known for.  Based on those traits, your suit should portray you as professional, befitting your personality and your lifestyle.

© 2015 by Shanna Pecoraro, NYC Image Consultant Academy

For permission requests, write an email to Shanna Wu Pecoraro at shanna@nycimageconsultantacademy.com

What’s your favorite look on men? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information please visit www.nycimageconsultantacademy.com

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Existing Structure + Innovation / Challenge = Demand

What makes us want to do better?  For companies, it’s often the need for efficiency, bigger profits, or if nothing else, a need to make things easy and effortless.  Creators in the worlds of fashion design have tremendous examples to find inspiration in.  We’ll keep the spirit from the following examples in mind as we move into 2015.

Christian Dior stirred a good deal of controversy across Europe and the Americas in the late 1940’s with the introduction of the Bar Suit in Paris.  The pleated skirt and curved edges of the paired morning coat created what eventually became known as The New Look revolution, keeping women across the world baited in anticipation for similar looks becoming available from their local retailer.  The spirit of the New Look revolution continues to inspire the creative team at Dior on an ongoing basis.

Dior -Bar Suit

ASICS, the beloved shoe for runners, has remained dedicated to causes centered on  teamwork, exercise, and the environment since the company’s founder formed the company in the challenging culture of postwar Japan.  This dedication has likely aided the company in building lifelong relationships with runners and sports enthusiasts, while simultaneously helping philanthropic organizations.

And CITIZEN, the watchmaker, has been consistently acclaimed for its devotion to function and style matched with innovation.  This became especially apparent in the mid-1990’s after CITIZEN developed the Eco-Drive technology – an invention that enabled electrical power to be converted from light sources, eliminating the need for most watches to ever have their batteries replaced.  The brand’s recent ad campaign, called Better Starts Now (complete with a historical video) captures this mentality beautifully.

These are but a few examples of innovative brands we admire, and will look to as we look to the future of image consulting and the needs of the dreamers, creators, wives and husbands, children, and professionals our collective industry serves. Watch for more in January, with a regular look at innovation in our own industry and beyond.

What’s your favorite look on men? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro

For more information please visit www.nycimageconsultantacademy.com

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Are You A Gracious Holiday Guest?

With the holidays near at hand, invites to a party in the home of a friend or colleague presents an occasion to celebrate the season with a group. Is your holiday etiquette ready to shine this season?  Are you a gracious holiday guest? Our tips below may help if you need a refresh:

  1. RSVP! Be sure to RSVP to your host in the manner they’ve requested (in writing, via phone call, etc.) Once you accept an invitation, hold the commitment and make sure to be on time.  If a schedule conflict looks unavoidable, let your host know as early as possible to allow for proper planning and adjustments.
  2. Dress for the occasion – Check with your host or hostess for the dress code if it hasn’t been specified in the invitation. Formal, casual, or theme parties may require extra shopping and preparation on your part.
  3. Be prepared for both warm and cool indoor temperatures – If your jacket is the show piece of your outfit, be sure you can take it off and still look appropriate in the layer that’s underneath the jacket. Prepare for a chilly room or the outdoors by bringing a festive shawl or a nice-looking cardigan.
  4. Don’t be a Pepe Le Pew! When preparing for an intimate gathering, go light on perfume, or even better, avoid the perfume altogether. Many people are allergic to scents or turned off by heavy colognes and perfumes.
  5. Be prepared for parties in a house that has a “no-shoes” rule. Make sure you feel confident with your pedicure, and that you’re comfortable in your outfit without shoes. Always be sure to wear clean socks or hose with no holes in them.
  6. If you have food allergies, don’t make it a problem for the already overworked host or hostess. Eat before the party, or offer to bring a dish to share. If you have pet allergies, bring your allergy medicine with you. Look for a chair that’s wooden or leather and avoid sitting on the upholstered chair.
  7. Keep your mobile phone use to a minimum, and ask people nearby before you take a group photo. If you need to check in with the babysitter, step outside to make the call.
  8. Watch the host or hostess for signs of fatigue. If either of them starts yawning, gets up to clean, or stops pouring wine, take the hint and wrap up the evening by giving your thanks and offering one last time to help with cleaning up.
  9. Send a note within 24 hours to thank your host or hostess for the special event.

Now go out, have fun, and be merry this Holiday Season!

What’s your favorite holiday? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro

For more information please visit www.nycimageconsultantacademy.com

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