Buying Tips for the Amateur Shopper

Sometimes, shopping can feel like a chore. From crowded stores to missing sizes to shipping delays, the modern shopper has a lot of (often painful) logistics to navigate in order to go about looking and feeling good. While personal shopping can take time, it often proves to have been worthwhile in the long run.


While parking lots, sidewalk traffic, and online shipping ETAs are out of the hands of image consultants, we do know a few things about style, sizing, and substance. Consider these tips next time you need to focus on the task at hand simply:


  • Shirts – Always go for a good fit (shoulders, waist, the back, and the front closure should be all be in place and yet moveable), and go for a sturdy fabric
  • Jeans – Try to find a dark wash with the right amount of stretch that also fits well with your body. I’d suggest to get one extra pair, and then hem one pair for flat shoes and another for heels
  • Raincoat – Go for a timeless style trench coat. It can lift up an outfit and will never go out of fashion
  • Dark Colored Suit — A great-quality dark suit is a wardrobe essential. Spend more on at least one well-tailored gabardine suit in your best color
  • Dress – A dark dress, in your best color palette, will fit well for nearly any occasion
  • Jacket – A perfect fitted jacket can instantly upgrade your overall look. Look for a jacket that fits the widest part of your body, with jacket shoulders that sit on your shoulders comfortably
  • Professional Shoes – If you can afford it, purchase one pair of high-quality classic pumps per season that can endure daily use. Look for soft leathers that breathe, have extra cushioning, and that have comfortable heel heights (your feet will thank you!)


Our next “Personal Shopper” 1-day training is on May 29, 2017. If shopping is your passion and you’d like to shop for others, this is the class that will help you find out if personal shopping is for you!

#image-consulting, #image-tips, #personal-shopping, #personal-style, #shanna-pecoraro

Picking the Right Pair of Glasses


Last week, we were just about to move past the “back to school” sales and promotions that have created lines in stores and on e-commerce sites for the past 5-6 weeks. While working with a client on seasonal wardrobe update, he asked for help with selecting a new pair of eyeglasses. After two years of the same pair, he was ready for a change.


Our client’s primary interest was to create more definition around his eyes – using the frames to make his blue eyes pop while quite literally framing his face. We ended up spending several hours on Manhattan’s Upper East Side, testing frames and having lots of laughs while trying on various sunglasses, eyeglasses, and other in-store accessories. We narrowed it down to 2 pairs: a stunning midnight blue pair from Face à Face at Occhiali’s store, as well as a cobalt blue pair from Warby Parker, at their upper eastside shop.


In case you are looking to refresh your fall look, a new pair of eyeglasses can make a huge difference – and sometimes, a faster and more distinctive difference than shopping for new fall eye colors or lip liners. Here are a few tips that can help you with eyeglass selection:

  • Consider your face shape before choosing glasses. For example: If you like to balance your round face, go for glasses with an angular shape. It is always flattering
  • A wide bridge between the lenses often fits better for the person with wider set eyes.
  • Consider the weight of frames you currently have and think about an adjustment period if you end up finding frames that are heavier
  • Consider other glasses you have. Assuming your prescription hasn’t changed, ask yourself what color and glasses “look” will best communicate the image you hope to portray next season.
  • If you wear contacts daily (or have perfect eyesight – lucky devil!), consider finding a pair of eyeglasses with no prescription. Style-only glasses are fun to shop for, and can make you appear smarter, sexier, and more confident in all sorts of instances.


By the way, our client ends up snagging the midnight blue pair which made his blue eyes pop. Let us know your eyeglass finds and selections below, or via our Twitter handle @nycimageacademy

#eye-glasses, #image-consulting, #image-tips, #mens-styling, #personal-shopping, #shanna-pecoraro, #style-advice

The Perfect Jeans for Your Body

It’s too bad that not every outfit will fit into place as perfectly as those magical jeans that fit all four friends despite their different shapes and sizes in The Sisterhood of Traveling Pants. But, don’t worry! Finding a pair of Perfect Jeans for your body isn’t a rocket science if you understand what your body assets and challenges are. Just follow the tips below you’ll find a best-fitting jeans in no time!


The Perfect Jeans


If you have a small waist – Having a small waist is an asset. But when you are buying ready-made jeans, you might find a problem with the fitting.


Look for a low-rise style that has a waistband that sits on your hips, not at the waist, which can prevent gapping. Opt for a style with a waistband that is slightly higher in the back and drops lower in the front.


If you have a flat butt – Look for a lower-rise style with back pockets that sit higher on the butt. It offers a snugger fit, and the pockets draw the eyes up, giving the butt a visual lift. Or ask for a style with a built-in panel in the back which lifts the butt.


If you have a big butt – Try to look for a style with no additional design on the back pockets. A trouser-cut style with a darker wash will be more comfortable and will give you a slimmer look.


If you have full thighs & hips – Avoid a low-rise style and try to look for a pair of trouser- cut jeans, if you want to have a streamlined look. Stay away from skinny jeans and look for the relaxed-fit style.


If you have a full tummy — Try to find a style that fastens below the belly button or looks for a dark colored style with built-in tummy control panels in higher-rise — it’ll help remove any unflattering bulges. Pair it with heels for a slimmer look.


Just remember the dressing ABC:

Accentuate your body assets, Balance the difference and Camouflage the body challenges.

We hope these tips inspire your seasonal shopping plans. Let us know what you think on the blog and Twitter, @nycimageacademy For more info at

#image-consulting, #jeans, #personal-shopping, #personal-style, #shanna-pecoraro

What NOT to Wear To Work


Dressing is not just an everyday routine – it’s an intellectual game. In the professional world, “properly dressed” is one of your duties, and have to take it seriously. It is essential to look prepared and put-together at all times. For those entering the workforce or for those moving into a different industry, it’s important to do a little research and figure out what’s most appropriate. In some industries, what’s sexy or edgy can be downright offensive in others. The space between these extremes is where creative thinkers and dressers can play.


Too tight

Too tight

We encourage our clientele to think of dressing for work just like they would any other game. First you get a little competitive; then you try to find the best looks for the best price, all the while making a positive statement and always looking polished.


Here are a few Don’ts for any professional workplace:


Torn or broken

Torn or broken


  • Avoid a plunging neckline or overt cleavage
  • Do not allow more than 3 inches above the knee with bare legs
  • Do not wear sheer or see-through fabrics with no foundation
  • Don’t show your undergarments (bra, underwear)
  • Do not wear clothing that is overly tight and formfitting
  • Do not show a visible midriff or open back
  • Avoid the “super low-rise.”
  • Avoid flip flops or slippers
  • Avoid “dramatic” or “cocktail hour” make-up
  • Avoid dramatic hairstyles
  • Do not wear anything torn or broken


Do you agree? Have we missed anything? Tell us in the comments below, or via your social feeds.


For more image tips or info at

#image-consulting, #image-tips, #personal, #personal-shopping, #professional-dressing, #style-advice

Smart Travel: Packing With Ease


The light winter we had this year is nearly over, and if you’re anything like our team, you’re anxious to jump on that jet and set off to somewhere warm. Miami? Caribbean Islands? Hello!


Many of our friends and colleagues tell us that they love to travel, for business and personal purposes, but are quick to state that they worry about packing. Because these folks hate the packing experience so much, they put it off until the last minute, completing last-minute laundry sessions at midnight before their early flight.

Smart Travel

Smart Travel


Other common packing challenges include:

  • Packed too much
  • Packed too little
  • Favorite items get lost or damaged
  • “New” shoes end up being painful
  • The weather at the destination changes and you didn’t prepare for it.


If this sounds familiar..  you are not alone! Packing for travel could easily be the No.1 wardrobe headache shared by people everywhere. But to overcome this challenge, you have to think before you pack. For ladies, poor packing decisions can be replaced with smart choices. Here are some essentials for any traveler’s wardrobe.



  • Bring a dress. You can dress it up or dress it down.
  • Bring a rain resistant trench coat (that matches your color palette) for unexpected cold or rainy weather. It can easily work with any outfit
  • Bring a pair of no-iron pants that matches your color palette. Try it first to ensure it works with any of your outfits
  • Bring a cardigan in your color palette. Cardigans are a perfect layering piece. It can layer nicely under your jacket or over a dress and add volume, color, and sophistication to any look
  • Bring a pair of walking shoes, a pair of comfortable but dressy shoes for the business meeting or evening, and one extra pair as an alternate. Nothing makes a trip more miserable than sore feet
  • Accessories  –
  •  1.  A long chain necklace is your best metal – you can wear it with nearly anything!
  •  2.  A scarf that doesn’t require ironing is often one you can use for day or night
  •  3.  A cross-body bag in your color palette is perfect for security, comfort, and style



  • Do not bring delicate fabrics. Avoid bringing anything that can get torn or wrinkled easily
  • Do not bring white colors. Unless you have laundry service at your fingertips, white is not a good travel choice. The better option is to bring print t-shirts, tops or blouses which can easily camouflage small spills or dirt and won’t need immediate cleaning
  • Do not pack shoes you’ve never worn before
  • Do not bring anything that fits too snugly


The more you think ahead when packing, the easier it will become.  Try our tips out when packing for the next two trips you take. Trust us – it will get easier, faster, and less painful.  Soon, you’ll be just as excited to pack as you are to get up in the air!

For more image tips or info at

#image-consulting, #personal-shopping, #personal-style, #style-advice, #travel-packing