Online Networking

Networking is a vital component to any business in any industry. The connections you make can either lead you to success or failure, and it is not dependent just on the number of people you know. To network correctly, a lot of thought, work, and time has to be put into this process of networking. As an example, a study by Aberdeen Group has found that 73 percent of 18-34 years old people have found their latest job through the connections they have, and it is likely that this number is increasing with the trend of increased usage of social media. As a result of this, online networking has become the best and most effective way to connect with others. A girl in the park bench

Online networking is definitely the most effective way to network right now, however, it has to be done with some factors in mind. When networking online, personal image takes on a higher importance level. It is important to make sure that any social media you use (Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.) excels at showing the best version of yourself, the one you want everyone to notice. Grammar and spell checking your posts is a great way to make sure you do not make a fool of yourself online. Always proofread any content you post on social media. When using social media platforms that focus on job searching or providing data to employers, for example LinkedIn, make sure to have a complete and updated profile.

The dynamics of social media are worthy to be given a look at. There are many websites that provide information on trends and all types of statistics that can be helpful when trying to maximize your use of social media to reach out for others. Although it is important to like and share posts by others that may be interesting to you and your connections, make sure you also share your own opinions. This opens the window to discussion, which can eventually lead to better connections with others. On the same track, it is also a good idea to join groups that share a common interest. As an example, joining a group in Facebook that serves the purpose or connecting people is a great way to network with others. These groups usually share posts and have discussions, which lead to great networking opportunities.

As effective as social media is, online networking is not the only way to make connections, and it also is not as effective if not linked with what can be called offline networking. As great as you can make your profiles and posts look, you can never be as effective in giving off your best personal image as in a face-to-face interaction. After making connections online, make sure to arrange in-person meetings, phone calls, or even video call meetings. Make sure to attend any conferences or presentations that you may find from the groups you have joined or people you have added. An in-person discussion can leave a great impact. Offline networking is crucial in keeping those connections you make, as it is important to nurture a network you want to grow. As final advice, always do your research and know the market is as full of competitors as it is of opportunities, hence why being intimidated should not come off as a surprise. Always do your research on what you want to do, and take your time to make sure you give it your best.

What is your favorite online networking strategy? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro, AICI CIP

For more information visit http://www.nycimageconsultantacademy.com

#business, #conversation, #conversation-etiquette, #etiquette, #technology, #technology-and-consulting, #technology-and-image-consulting

Existing Structure + Innovation / Challenge = Demand

What makes us want to do better?  For companies, it’s often the need for efficiency, bigger profits, or if nothing else, a need to make things easy and effortless.  Creators in the worlds of fashion design have tremendous examples to find inspiration in.  We’ll keep the spirit from the following examples in mind as we move into 2015.

Christian Dior stirred a good deal of controversy across Europe and the Americas in the late 1940’s with the introduction of the Bar Suit in Paris.  The pleated skirt and curved edges of the paired morning coat created what eventually became known as The New Look revolution, keeping women across the world baited in anticipation for similar looks becoming available from their local retailer.  The spirit of the New Look revolution continues to inspire the creative team at Dior on an ongoing basis.

Dior -Bar Suit

ASICS, the beloved shoe for runners, has remained dedicated to causes centered on  teamwork, exercise, and the environment since the company’s founder formed the company in the challenging culture of postwar Japan.  This dedication has likely aided the company in building lifelong relationships with runners and sports enthusiasts, while simultaneously helping philanthropic organizations.

And CITIZEN, the watchmaker, has been consistently acclaimed for its devotion to function and style matched with innovation.  This became especially apparent in the mid-1990’s after CITIZEN developed the Eco-Drive technology – an invention that enabled electrical power to be converted from light sources, eliminating the need for most watches to ever have their batteries replaced.  The brand’s recent ad campaign, called Better Starts Now (complete with a historical video) captures this mentality beautifully.

These are but a few examples of innovative brands we admire, and will look to as we look to the future of image consulting and the needs of the dreamers, creators, wives and husbands, children, and professionals our collective industry serves. Watch for more in January, with a regular look at innovation in our own industry and beyond.

What’s your favorite look on men? Tell us on Twitter @nycimageacademy.

Shanna Wu Pecoraro

For more information please visit www.nycimageconsultantacademy.com

#business, #consulting, #fashion, #fashion-spotlight, #image-consulting, #mens-fashion, #menswear, #new-york-city, #technology, #technology-and-consulting