Networking is a vital component to any business in any industry. The connections you make can either lead you to success or failure, and it is not dependent just on the number of people you know. To network correctly, a lot of thought, work, and time has to be put into this process of networking. As an example, a study by Aberdeen Group has found that 73 percent of 18-34 years old people have found their latest job through the connections they have, and it is likely that this number is increasing with the trend of increased usage of social media. As a result of this, online networking has become the best and most effective way to connect with others.
Online networking is definitely the most effective way to network right now, however, it has to be done with some factors in mind. When networking online, personal image takes on a higher importance level. It is important to make sure that any social media you use (Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.) excels at showing the best version of yourself, the one you want everyone to notice. Grammar and spell checking your posts is a great way to make sure you do not make a fool of yourself online. Always proofread any content you post on social media. When using social media platforms that focus on job searching or providing data to employers, for example LinkedIn, make sure to have a complete and updated profile.
The dynamics of social media are worthy to be given a look at. There are many websites that provide information on trends and all types of statistics that can be helpful when trying to maximize your use of social media to reach out for others. Although it is important to like and share posts by others that may be interesting to you and your connections, make sure you also share your own opinions. This opens the window to discussion, which can eventually lead to better connections with others. On the same track, it is also a good idea to join groups that share a common interest. As an example, joining a group in Facebook that serves the purpose or connecting people is a great way to network with others. These groups usually share posts and have discussions, which lead to great networking opportunities.
As effective as social media is, online networking is not the only way to make connections, and it also is not as effective if not linked with what can be called offline networking. As great as you can make your profiles and posts look, you can never be as effective in giving off your best personal image as in a face-to-face interaction. After making connections online, make sure to arrange in-person meetings, phone calls, or even video call meetings. Make sure to attend any conferences or presentations that you may find from the groups you have joined or people you have added. An in-person discussion can leave a great impact. Offline networking is crucial in keeping those connections you make, as it is important to nurture a network you want to grow. As final advice, always do your research and know the market is as full of competitors as it is of opportunities, hence why being intimidated should not come off as a surprise. Always do your research on what you want to do, and take your time to make sure you give it your best.
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Shanna Wu Pecoraro, AICI CIP
For more information visit http://www.nycimageconsultantacademy.com